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Dean McCormack Peterson (1931–2004) was an American inventor, responsible for two of consumer photography's largest revolutions: the Kodak
Instamatic : ''For the film formats associated with the ''Instamatic'' and ''Pocket Instamatic'' camera ranges, see 126 film and 110 film respectively.'' The Instamatic is a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning ...
camera, introduced in 1963, and the panoply of "point-and-shoot" cameras introduced in the late 1970s. Both of these inventions had a huge impact on consumer photography, and nearly every snapshot taken since the mid-1960s, and virtually every photo of any kind since the 1980s, have benefited from Peterson's pioneering work.


Background/Education

Peterson was born and raised in
South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Lakota people, Lakota and Dakota peo ...
. He graduated from Aberdeen Central High School in 1950 and attended Northern State for two years before transferring to the
South Dakota School of Mines and Technology The South Dakota School of Mines & Technology (South Dakota Mines, SD Mines, or SDSM&T) is a public university in Rapid City, South Dakota. It is governed by the South Dakota Board of Regents and was founded in 1885. South Dakota Mines offers ba ...
. He went to work for Eastman Kodak after earning a BS from Mines in 1954, marrying his high school sweetheart and serving two years in the Army at the end of the Korean War. He later received a master's degree in Mechanical Engineering from the
University of Rochester The University of Rochester (U of R, UR, or U of Rochester) is a private research university in Rochester, New York. The university grants undergraduate and graduate degrees, including doctoral and professional degrees. The University of Roc ...
(in 1963).


The Instamatic Revolution

Peterson's invention and development of the
Instamatic : ''For the film formats associated with the ''Instamatic'' and ''Pocket Instamatic'' camera ranges, see 126 film and 110 film respectively.'' The Instamatic is a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning ...
camera at
Eastman Kodak The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...
in the 1960s heralded an unprecedented explosion in amateur snapshot photography. With over 70 million units sold by 1970, there were very few American households without an
Instamatic : ''For the film formats associated with the ''Instamatic'' and ''Pocket Instamatic'' camera ranges, see 126 film and 110 film respectively.'' The Instamatic is a series of inexpensive, easy-to-load 126 and 110 cameras made by Kodak beginning ...
. Based on the simple idea that loading and unloading the film in a camera ought to be a one-step process, the development of the drop-in film cartridge and a line of easy-to-use cameras for it created a phenomenon. Not since
George Eastman George Eastman (July 12, 1854March 14, 1932) was an American entrepreneur who founded the Kodak, Eastman Kodak Company and helped to bring the photographic use of roll film into the mainstream. He was a major philanthropist, establishing the ...
's introduction of roll film had there been such a sales spike in the photo industry.


The "Point and Shoot" Revolution

In the 1970s Peterson was principally responsible for the innovations that made possible the "point and shoot" camera revolution that extends into the 21st century.
Autofocus An autofocus (or AF) optical system uses a sensor, a control system and a motor to focus on an automatically or manually selected point or area. An electronic rangefinder has a display instead of the motor; the adjustment of the optical system ...
, off-the-film metering, auto-film-advance and built-in self-quenching electronic flash: all were featured on the "Project Beehive" camera developed by Peterson and his team of engineers and introduced by
Honeywell Honeywell International Inc. is an American publicly traded, multinational conglomerate corporation headquartered in Charlotte, North Carolina. It primarily operates in four areas of business: aerospace, building technologies, performance ma ...
at
photokina Photokina (rendered in the promoters' branding as "photokina") is a trade fair held in Europe for the photographic and imaging industries. It is the world's largest such trade fair. The first Photokina was held in Cologne, Germany, in 1950, an ...
in 1972. The technologies from the "beehive" camera continue to resonate throughout the photography, digital photography, cinematography and video industries. Honeywell never introduced the camera to the market, but successfully sued other camera manufacturers who did so for infringement of Peterson's autofocus and light metering patents.


Awards and recognition

For his accomplishments in the field, Peterson was one of four people named Fellows of the
Society for Imaging Science and Technology The Society for Imaging Science and Technology (IS&T) is a professional society (a type of research and education organization) in the field of photography. Founded in 1947 as the Society of Photographic Scientists and Engineers (SPSE), it is head ...
in 1975 (another inductee that year was Ansel Adams). He also received accolades from the
American Society of Mechanical Engineers The American Society of Mechanical Engineers (ASME) is an American professional association that, in its own words, "promotes the art, science, and practice of multidisciplinary engineering and allied sciences around the globe" via "continuing ...
, the
Society of Photo-Optical Instrumentation Engineers SPIE (formerly the Society of Photographic Instrumentation Engineers, later the Society of Photo-Optical Instrumentation Engineers) is an international not-for-profit professional society for optics and photonics technology, founded in 1955. It ...
, the
Society of Plastics Engineers About SPE—Inspiring Plastics Professionals SPE—Inspiring Plastics Professionals is a global professional membership organization dedicated to the advancement of knowledge and education for professionals employed in the plastics industry. ...
and the
Triangle Fraternity (Truth Conquers All) , maxim = , colors = Old Rose Gray , symbol = Engineers' transit , flower = White chrysanthemum , flag = , jewel = , publication = ''Triangle Review'' , philanthropy = FIRST , chapters = 38 Active 4 Colonies , members = 1,200 ...
of Engineers and Architects. He received the Distinguished Alumni Award from the
South Dakota School of Mines and Technology The South Dakota School of Mines & Technology (South Dakota Mines, SD Mines, or SDSM&T) is a public university in Rapid City, South Dakota. It is governed by the South Dakota Board of Regents and was founded in 1885. South Dakota Mines offers ba ...
in 2000 and was posthumously named to Aberdeen Central's Hall of Fame in 2007, together with former Senate Majority Leader
Tom Daschle Thomas Andrew Daschle ( ; born December 9, 1947) is an American politician and lobbyist who served as a United States senator from South Dakota from 1987 to 2005. A member of the Democratic Party, he became U.S. Senate Minority Leader in 1995 an ...
and Apollo spacecraft guidance system designer John Miller. In 2012, he was elected to the "Triangle Wall of Fame" by the
Triangle Fraternity (Truth Conquers All) , maxim = , colors = Old Rose Gray , symbol = Engineers' transit , flower = White chrysanthemum , flag = , jewel = , publication = ''Triangle Review'' , philanthropy = FIRST , chapters = 38 Active 4 Colonies , members = 1,200 ...
of Architects and Engineers, together with
Michael Morhaime Michael "Mike" Morhaime (born November 3, 1967) is an American video game developer and entrepreneur. He is the chief executive officer (CEO) and founder of Dreamhaven, located in Irvine, California. Morhaime is best known as the co-founder and th ...
, founder of Blizzard Entertainment and developer of
World of Warcraft ''World of Warcraft'' (''WoW'') is a massively multiplayer online role-playing game (MMORPG) released in 2004 by Blizzard Entertainment. Set in the ''Warcraft'' fantasy universe, ''World of Warcraft'' takes place within the world of Azeroth ...
.


Beyond Photography

Peterson's influence went beyond the photography industry. He was responsible for the development of two of the most successful products in the history of
Fisher-Price Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. The company was founded in 1930 during the Great Depressio ...
Toys, their childproof audiocassette recorder and phonograph player, both introduced in the early 1980s. He designed a number of important advanced products for the medical industry, and developed a variety of patented methods for improving manufacturing processes, saving manufacturers tens of millions of dollars over the course of his career. He co-developed the Nimslo camera, the first 3D consumer camera, the first high-speed video camera for scientific motion analysis for Spin Physics division of Eastman Kodak, and provided the mechanical design for the world's first tablet computer. Overall, nearly 50 patents bear his name.Patent Database Search Results: Peterson-Dean-M in US Patent Collection
/ref> Throughout his life, Dean's recreational passions were fly-fishing and golf. According to Peterson, his favorite invention was the Morgan Reel, a single-action fly reel named after his father-in-law, Morgan Drake, featuring a unique, infinitely-variable drag mechanism which can never be damaged by sand or grit, superior ergonomics, and the ability to operate either with the characteristic "click" familiar in most fly reels or completely silently.


References

{{DEFAULTSORT:Peterson 1931 births 2004 deaths Triangle Fraternity 20th-century American inventors