Dean Guitars, commonly referred to simply as Dean, is an American importer and maker of stringed instruments and musical products with its headquarters in Tampa,

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

. Its products include solid-body electric guitars,

bass guitars The bass guitar, electric bass or simply bass (), is the lowest-pitched member of the string family. It is a plucked string instrument similar in appearance and construction to an electric or an acoustic guitar, but with a longer neck and sc ...

, and acoustic guitars. The company also distributes

resonators A resonator is a device or system that exhibits resonance or resonant behavior. That is, it naturally oscillates with greater amplitude at some frequencies, called resonant frequencies, than at other frequencies. The oscillations in a resonator ...

, basses, banjos,

mandolin A mandolin ( it, mandolino ; literally "small mandola") is a stringed musical instrument in the lute family and is generally plucked with a pick. It most commonly has four courses of doubled strings tuned in unison, thus giving a total of 8 ...

ukulele The ukulele ( ; from haw, ukulele , approximately ), also called Uke, is a member of the lute family of instruments of Portuguese origin and popularized in Hawaii. It generally employs four nylon strings. The tone and volume of the instrumen ...

amplifier An amplifier, electronic amplifier or (informally) amp is an electronic device that can increase the magnitude of a signal (a time-varying voltage or current). It may increase the power significantly, or its main effect may be to boost t ...

s, guitar cases, accessories, and custom guitar pickups. The company was founded in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...

, in 1976 by

Dean Zelinsky Dean B. Zelinsky (born February 20, 1957), also known as Dean Z, Dean Barrett Zelinsky or DBZ, is an American guitar luthier who founded Dean Guitars in 1977 and DBZ Guitars in 2008 and today owns Dean Zelinsky Private Label started in 2012. E ...

, but came to prominence under Elliott Rubinson in 1997 after his company, Armadillo Enterprises, purchased the business.

History

Dean Guitars started in 1976 and made instruments used by bands such as

Heart The heart is a muscular organ in most animals. This organ pumps blood through the blood vessels of the circulatory system. The pumped blood carries oxygen and nutrients to the body, while carrying metabolic waste such as carbon dioxide t ...

Kansas Kansas () is a state in the Midwestern United States. Its capital is Topeka, and its largest city is Wichita. Kansas is a landlocked state bordered by Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the ...

the Cars The Cars were an American rock band formed in Boston in 1976. Emerging from the new wave scene in the late 1970s, they consisted of Ric Ocasek ( rhythm guitar), Benjamin Orr (bass guitar), Elliot Easton (lead guitar), Greg Hawkes (keyboards), ...

Molly Hatchet Molly Hatchet is an American rock band formed in 1971 by guitarist Dave Hlubek in Jacksonville, Florida. They were a popular band during the late 1970s and early-to-mid 1980s among the southern rock and hard rock communities. The band released ...

Triumph The Roman triumph (Latin triumphus) was a celebration for a victorious military commander in ancient Rome. For later imitations, in life or in art, see Trionfo. Numerous later uses of the term, up to the present, are derived directly or indirectl ...

and

ZZ Top ZZ Top is an American rock band formed in 1969 in Houston, Texas. For 51 years, they comprised vocalist-guitarist Billy Gibbons, drummer Frank Beard and vocalist-bassist Dusty Hill, until Hill's death in 2021. ZZ Top developed a signature sou ...

With the advent of the Superstrat and

grunge music Grunge (sometimes referred to as the Seattle sound) is an alternative rock genre and subculture that emerged during the in the American Pacific Northwest state of Washington, particularly in Seattle and nearby towns. Grunge fuses elements of pu ...

, Dean Zelinsky sold the business to Oscar Medeiros of Tropical Music, who gained ownership of the brand from 1986, and until 1995 focused on selling to Latin bands overseas. The company had all but disappeared from the American market at that point. Armadillo Enterprises, under the leadership of Elliott Rubinson, then purchased the business in 1997. Rubinson, a musician who toured as a bass player for the

Michael Schenker Group The Michael Schenker Group (often abbreviated as MSG) are a guitar-oriented hard rock band, formed in London in 1979 by former Scorpions and UFO guitarist Michael Schenker. In 1986, Schenker and vocalist Robin McAuley formed the McAuley Sche ...

Uli Jon Roth Uli Jon Roth (born Ulrich Roth; 18 December 1954) is a German guitarist who became famous for his work with the hard rock band Scorpions and is one of the earliest contributors to the neoclassical metal genre. He is also the founder of Sky Aca ...

and

Michael Angelo Batio Michael Angelo Batio (), also known as Michael Angelo, Mike Batio or MAB, is an American heavy metal guitarist and columnist from Chicago, Illinois. He was the lead guitarist for the Los Angeles-based glam metal band Nitro in the late 1980s an ...

expanded Dean's products to include acoustic, electric and bass guitars; mandolins, banjos and ukuleles with prices from less than $99 to more than $13,000. Rubinson had previously built Thoroughbred Music, a music retail store, music supply, and music clinic. Rubinson sold Thoroughbred to

Sam Ash Music Sam Ash Music was founded in 1924, and is the largest family-owned chain of musical instrument stores in the United States, with 44 locations in 16 states. With corporate headquarters in Hicksville, New York, Sam Ash sells musical instruments, r ...

in 1999 so he could focus on Dean. Dave Mustaine

After getting a number of endorser-user guitarists (including

Dimebag Darrell Darrell Lance Abbott (August 20, 1966 – December 8, 2004), best known by his stage name Dimebag Darrell, was an American musician. He was the guitarist of the heavy metal bands Pantera and Damageplan, both of which he co-founded alongside hi ...

Michael Schenker Michael Schenker (born 10 January 1955) is a German guitarist. He played in the rock band UFO and leads the Michael Schenker Group. He was an early member of the hard rock band Scorpions, a band co-founded by his elder brother Rudolf Schenker ...

Leslie West Leslie West (born Leslie Abel Weinstein; October 22, 1945 – December 23, 2020) was an American guitarist, singer and songwriter. He was the co-founder, guitarist and co-lead vocalist of the rock band Mountain. Life and career Early years: 1 ...

Dave Mustaine David Scott Mustaine (born September 13, 1961) is an American musician. He is the co-founder, lead vocalist, rhythm guitarist and primary songwriter of the thrash metal band Megadeth, as well as their sole consistent member. Mustaine has relea ...

Michael Amott Michael Amott (born 28 July 1969) is a Swedish guitarist, founding member of the metal bands Arch Enemy, Spiritual Beggars and Carnage, as well as a former member of Carcass. He is the older brother of Christopher Amott. Amott was ranked No ...

, and Jacky Vincent), Dean Guitars' popularity increased. Under Armadillo Enterprises the company outgrew its Clearwater site and moved to a larger building that includes a custom guitar shop. Today the company also assembles guitar pickups and guitar parts. In December 2016, Elliott Rubinson's son, Evan Rubinson, assumed the position of President and CEO at Armadillo Enterprises (which includes Dean Guitars, Luna Guitars, and

ddrum ddrum is an American based Swedish company, currently a division of Armadillo Enterprises, Inc. that manufactures acoustic drum sets, electronic drum sets, and Electronic Triggers. Ddrum was originally a brand of Clavia, makers of the Nord ...

). In February 2017, Elliott "Dean" Rubinson died from cancer. Richard Ash, CEO of Sam Ash Music Stores, said, "Elliott was a true genius. He would have been successful in any business but he went with his passion for music and built his business around it... He was truly one of my heroes. RIP Elliott Rubinson."

Instruments

Dean has the line of

electric guitar An electric guitar is a guitar that requires external amplification in order to be heard at typical performance volumes, unlike a standard acoustic guitar (however combinations of the two - a semi-acoustic guitar and an electric acoustic gui ...

s that includes the ML, V, Z, Cadillac, Splittail, Soltero, EVO, Icon, Custom Zone, Vendetta and Deceiver models. Dean also has many signature electric guitar models. The company offers a number of

models. The company has also worked closely with

Megadeth Megadeth is an American thrash metal band formed in Los Angeles in 1983 by vocalist/guitarist Dave Mustaine. Known for their technically complex guitar work and musicianship, Megadeth is one of the "big four" of American thrash metal along wit ...

on a line of guitars. These cost from around $300 for imports to over $6000 for USA-built instruments. The Dean USA Dave Mustaine Signature VMNT Holy Grail electric guitar, a more recent incarnation of the V introduced in 2016, is an example of the brand. Dean also makes signature models for Bret Michaels,

Rusty Cooley Rusty Cooley (born April 27, 1970) is an American guitarist, known for his highly refined guitar technique. He is regarded as one of the fastest guitarists in the United States and a master of the shredding technique of guitar. ''Guitar Player'' ...

, and other artists. The company's

bass guitar The bass guitar, electric bass or simply bass (), is the lowest-pitched member of the string family. It is a plucked string instrument similar in appearance and construction to an electric or an acoustic guitar, but with a longer neck and ...

models include the ML, V, Z, Cadillac, Edge, Metal Man / Demonator, Hillsboro, Entwistle, EVO, Razorback, and Custom Zone. Dean also imports and markets other string instruments such as

resonator guitar A resonator guitar or resophonic guitar is an acoustic guitar that produces sound by conducting string vibrations through the bridge to one or more spun metal cones (resonators), instead of to the guitar's sounding board (top). Resonator guit ...

s and banjos. In 2017, Dean unveiled several new musical instruments to commemorate the company's 40th anniversary. In 2018, the company formed a partnership between Dean USA Custom Shop and Angel's Envy Bourbon to produce the Dean Envy Series guitars made from whiskey cask barrels. In November of 2019,

Kerry King Kerry Ray King (born June 3, 1964) is an American musician, best known for being the co-lead guitarist and songwriter of thrash metal band Slayer. He co-founded the band with Jeff Hanneman in 1981 and remained a member for nearly four decades. ...

, guitarist of Slayer, joined Dean Guitars, and in 2020 they made 2 models: limited edition and standard version

Affiliated companies

Armadillo Enterprises, the parent company of Dean Guitars, also owns

Luna Guitars Luna Guitars, commonly referred to simply as Luna, is a musical instrument company that manufactures string and percussion instruments. Its range of products include steel-string acoustic guitars, mandolins, ukuleles, cajones, kalimbas, and bo ...

and

Notes

References

External links

*
Elliott Rubinson Interview
NAMM Oral History Program (2010)
Evan Rubinson Article
Evan Rubinson’s vision for the future(2018) {{Mandolin family instruments Dean Guitars products Guitar amplifier manufacturers Manufacturing companies based in Florida

Dean guitars Dean Guitars, commonly referred to simply as Dean, is an American importer and maker of stringed instruments and musical products with its headquarters in Tampa, Florida. Its products include solid-body electric guitars, bass guitars, and acoust ...

Dean bass guitars Mandolin makers