Dawn Iacobucci (born c. 1960) is an American quantitative psychologist and marketing researcher, Professor in Marketing at the

Owen Graduate School of Management The Vanderbilt University Owen Graduate School of Management is the graduate business school of Vanderbilt University in Nashville, Tennessee, United States. Founded in 1969, Owen awards six degrees: a standard 2-year Master of Business Administr ...

, known for her work in the field of foundations of marketing research.Stewart, David W., and Prem N. Shamdasani. ''Focus groups.'' Vol. 20. Sage, 2014.

Biography

Iacobucci studied at the

University of Illinois at Urbana–Champaign The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Universit ...

, where she obtained her BSc in Liberal Arts and Sciences in 1982, and both her MA in 1985 and her PhD in 1987 in Quantitative Psychology. In 1999 she also obtained a MS in Theological Studies at

Garrett–Evangelical Theological Seminary Garrett–Evangelical Theological Seminary (G-ETS) is a private seminary and graduate school of theology related to the United Methodist Church. It is located in Evanston, Illinois, on the campus of Northwestern University. The seminary offers a ...

.Dawn Iacobucci, Department of Marketing, Owen Graduate School of Management
CV. Accessed 28.01.2015 Iacobucci started her academic career at the

Kellogg School of Management The Kellogg School of Management at Northwestern University (also known as Kellogg) is the business school of Northwestern University, a private research university in Evanston, Illinois. Founded in 1908, Kellogg is one of the oldest and most p ...

of the Northwestern University in 1987 as Assistant Professor of Marketing. She became Tenured Associate Professor of Marketing in 1989, Professor of Marketing in 1996, and was Professor of Marketing and Professor of Health Services Management from 1998 to 2004. In 2004 she moved to the

Wharton School of the University of Pennsylvania The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a Private university, private Ivy League rese ...

, where she was appointed Professor of Marketing, and was John J. Pomerantz Professor in Marketing from 2005 to 2007. In 2007 she then moved to the

of the Vanderbilt University appointed as E. Bronson Ingram Professor of Marketing. From 2008 to 2010 she was also Senior Associate Dean of the business school. Iacobucci was editor of the ''Journal of Consumer Psychology'' from 1999 to 2002, editor of ''

Journal of Consumer Research The ''Journal of Consumer Research'' is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press. Since 2015 ...

'' from 2002 to 2005, and Associate Editor for the ''Methodology, Journal of Consumer Psychology'' since 2005.

Selected publications

* Iacobucci, Dawn, and Gilbert Churchill. ''Marketing research: methodological foundations.'' Cengage Learning, 2009. Articles, a selection: * Ostrom, Amy, and Dawn Iacobucci.
Consumer trade-offs and the evaluation of services
." ''The Journal of Marketing'' (1995): 17-28. * Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci.
New media interactive advertising vs. traditional advertising
" ''Journal of advertising research'' 38 (1998): 23-32. * Wulf, Kristof De, Gaby Odekerken-Schröder, and Dawn Iacobucci. "Investments in consumer relationships: a cross-country and cross-industry exploration." ''Journal of marketing'' 65.4 (2001): 33-50.

References

External links

Dawn Iacobucci
at owen.vanderbilt.edu {{DEFAULTSORT:Iacobucci, Dawn 1960s births Living people Year of birth uncertain American business theorists University of Illinois Urbana-Champaign alumni Garrett–Evangelical Theological Seminary alumni Northwestern University faculty Wharton School of the University of Pennsylvania faculty Vanderbilt University faculty