David Vogel Uihlein Sr.
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David Vogel Uihlein Sr. (July 27, 1920 – January 29, 2010) was an American businessman and heir to the
Joseph Schlitz Brewing Company The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. Its namesake beer, Schlitz (), was known as "The beer that made Milwaukee famous" and was adve ...
.Death Notice: David Vogel Uihlein
''
Milwaukee Journal Sentinel The ''Milwaukee Journal Sentinel'' is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper. It is also the largest newspaper in the state of Wisconsin, where it is widely distributed. It is currently o ...
'', January 31, 2010
Jane Bradley Wed Here to David Vogel Uihlein
, ''Milwaukee Journal Sentinel'', January 12, 1945


Early life

David Vogel Uihlein was born in
Milwaukee, Wisconsin Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
on July 27, 1920, to Joseph E. Uihlein and Ilma Vogel, granddaughter of Frederick Vogel Sr.Mike Reilly
Uihlein Family History (The Milwaukee Brewing Family)
, Sussex-Lisbon Area Historical Society, Inc., 1/17/00
His grandfather was
August Uihlein August Uihlein (1842–1911) was a German-American brewer, business executive and horse breeder. Early life August Uihlein was born Georg Karl August Ühlein in 1842 in Wertheim am Main, Grand Duchy of Baden, which is now in Germany. He had a bro ...
. He attended the
Milwaukee Country Day School Milwaukee Country Day School (MCD) was a country day school in Whitefish Bay, Wisconsin, United States. It operated under the headmastership of A. Gledden Santer. The school was begun in 1917, "incorporated by leading citizens.". According to alumn ...
and
The Hill School The Hill School (commonly known as The Hill) is a coeducational preparatory boarding school located on a campus in Pottstown, Pennsylvania, about northwest of Philadelphia. The Hill is part of the Ten Schools Admissions Organization (TSAO). ...
in
Pottstown, Pennsylvania Pottstown is a borough in Montgomery County, Pennsylvania. Pottstown was laid out in 1752–53 and named Pottsgrove in honor of its founder, John Potts. The old name was abandoned at the time of the incorporation as a borough in 1815. In 1888 ...
. He attended the U.S. Brewers Academy in New York City. In 1940–41, he attended the
University of Wisconsin A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, t ...
, where he played on the football team. During the
Second World War World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, he served as an ambulance driver for the
American Field Service AFS Intercultural Programs (or AFS, originally the American Field Service) is an international youth exchange organization. It consists of over 50 independent, not-for-profit organizations, each with its own network of volunteers, professiona ...
in
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
,
Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
and
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
.


Career

Uihlein purchased Banner Welder Inc. in 1949, and he served as its president. In 1961, he acquired the Oshkosh Brewing Co. in
Oshkosh, Wisconsin Oshkosh is a city in Winnebago County, Wisconsin, of which it is the county seat. The city had a population of 66,816 in 2020, making it the ninth-largest city in Wisconsin. It is also adjacent to the Town of Oshkosh. History Oshkosh was ...
and ran it until 1969. In 1972, he joined the Board of Directors of the Joseph Schlitz Brewing Company. He also served on the Boards of Allen-Bradley,
Briggs & Stratton Briggs & Stratton Corporation is an American manufacturer of gasoline engines with headquarters in Wauwatosa, Wisconsin. Engine production averages 10 million units per year as of April 2015. The company reports that it has 13 large facilit ...
and First Wisconsin Bank.


Hobbies

Uihlein was the founder and President of the Milwaukee chapter of the
Ruffed Grouse The ruffed grouse (''Bonasa umbellus'') is a medium-sized grouse occurring in forests from the Appalachian Mountains across Canada to Alaska. It is the most widely distributed game bird in North America. It is non-migratory. It is the only specie ...
Society. He actively supported
Ducks Unlimited Ducks Unlimited (DU) is an American nonprofit organization 501(c) dedicated to the conservation of wetlands and associated upland habitats for waterfowl, other wildlife, and people. It has had a membership of around 700,000 since January 2013. ...
, the Trout and Salmon Foundation and the
Nature Conservancy The Nature Conservancy (TNC) is a global environmental organization headquartered in Arlington, Virginia. it works via affiliates or branches in 79 countries and territories, as well as across every state in the US. Founded in 1951, The Natu ...
. Uihlein won the 10-lap vintage race at the inaugural Wisconsin Grand Prix at State Fair Park on August 15, 1954. He set the fastest time of the day at 69.09 mph in his classic Alfa Romeo. Uihlein collected
antique car An antique car is an automobile that is an antique. Narrower definitions vary based on how old a car must be to qualify. The Antique Automobile Club of America defines an antique car as over 25 years of age. However, the legal definitions for the ...
s, especially 1930's
Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly called the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway (IMS) in Speedway, Indiana, United States, an enclave suburb of Indi ...
race cars, old boats, airplanes, and duck decoys. A 1925
Bugatti Automobiles Ettore Bugatti was a German then French manufacturer of high-performance automobiles. The company was founded in 1909 in the then-German city of Molsheim, Alsace, by the Italian-born industrial designer Ettore Bugatti. The cars w ...
won a blue ribbon in 1989 at the
Pebble Beach Concours d'Elegance The Pebble Beach Concours d'Elegance is an automotive charitable event held each year on the Pebble Beach Golf Links in Pebble Beach, California. It is widely considered the pinnacle event of its kind and one of the most prestigious car events in ...
. In 1995, he founded the Harry Miller Meet.


Personal life and death

In 1945, Uihlein married
Jane Bradley Pettit Jane Bradley Pettit (1918-2001) was an American philanthropist.
''
, whose father had co-founded
Allen-Bradley Allen-Bradley is the brand-name of a line of factory automation equipment, today owned by Rockwell Automation. The company, with revenues of approximately US $6.4 billion in 2013, manufactures programmable logic controllers ( PLC), human-mach ...
with her uncle,
Lynde Bradley Lynde Bradley (August 19, 1878 – February 8, 1942), the brother of Harry Lynde Bradley, was the co-founder of the Allen-Bradley Company and the Lynde and Harry Bradley Foundation. Bradley was born in Milwaukee, Wisconsin and attended Milwauk ...
.Mary Van de Kamp Nohl
Jane's Gift
''
Milwaukee Magazine ''Milwaukee Magazine'' is a monthly city magazine serving the Milwaukee metropolitan area in Wisconsin, United States. It bills itself as "Southeastern Wisconsin's most authoritative source for Events and Dining," and reports a readership of ...
'', 1/31/2008
They had a son, David Vogel Uihlein Jr., and a daughter, Lynde Bradley Uihlein. In 1966, Uihlein married Margery (Holley) Uihlein, the daughter of George M. Holley, co-founder of
Holley Performance Products Holley Performance Products is an automotive performance company based in Bowling Green, Kentucky. It was founded in 1896 in Bradford, Pennsylvania by George Holley and Earl Holley. When the company was based in Michigan it was a major producer o ...
. Uihlein died at his home in
Mequon, Wisconsin Mequon () is the largest city in Ozaukee County, in the U.S. state of Wisconsin, and the third-largest city in Wisconsin by land area. Located on Lake Michigan's western shore with significant commercial developments along Interstate 43, the comm ...
, on January 29, 2010.


References

{{DEFAULTSORT:Uihlein, David Vogel Sr. 1920 births 2010 deaths The Hill School alumni University of Wisconsin–Madison alumni Businesspeople from Milwaukee 20th-century American businesspeople American expatriates in Italy American expatriates in Austria American expatriates in India Uihlein Family