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David Tartakover (דוד טרטקובר) (born 1944) is an Israeli
graphic designer A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...
, political activist,
artist An artist is a person engaged in an activity related to creating art, practicing the arts, or demonstrating an art. The common usage in both everyday speech and academic discourse refers to a practitioner in the visual arts only. However, th ...
and design
educator A teacher, also called a schoolteacher or formally an educator, is a person who helps students to acquire knowledge, competence, or virtue, via the practice of teaching. ''Informally'' the role of teacher may be taken on by anyone (e.g. whe ...
.


Biography

David Tartakover was born in
Haifa Haifa ( he, חֵיפָה ' ; ar, حَيْفَا ') is the third-largest city in Israel—after Jerusalem and Tel Aviv—with a population of in . The city of Haifa forms part of the Haifa metropolitan area, the third-most populous metropol ...
in 1944. His father, Dr. Jacob Tartakover, was a lawyer. His mother, Alexandra Shulamit Tarkatover (originally Gluckstein), was a teacher and the sister of
Tony Cliff Tony Cliff (born Yigael Glückstein, he, יגאל גליקשטיין; 20 May 1917 – 9 April 2000) was a Trotskyist activist. Born to a Jewish family in Palestine, he moved to Britain in 1947 and by the end of the 1950s had assumed the pen nam ...
. When he was four, the family moved to
Jerusalem Jerusalem (; he, יְרוּשָׁלַיִם ; ar, القُدس ) (combining the Biblical and common usage Arabic names); grc, Ἱερουσαλήμ/Ἰεροσόλυμα, Hierousalḗm/Hierosóluma; hy, Երուսաղեմ, Erusałēm. i ...
, where he attended high school. Between 1962 and 1964, he served in the
Israel Defense Forces The Israel Defense Forces (IDF; he, צְבָא הַהֲגָנָה לְיִשְׂרָאֵל , ), alternatively referred to by the Hebrew-language acronym (), is the national military of the Israel, State of Israel. It consists of three servic ...
in the
Paratroopers Brigade The 35th Brigade ( he, חֲטִיבַת הַצַּנְחָנִים, ''Hativat HaTzanhanim''), also known as the Paratroopers Brigade, is an infantry brigade unit of paratroopers within the Israel Defense Forces (IDF), and forms a major part of ...
. He later fought as a reservist in the
Yom Kippur War The Yom Kippur War, also known as the Ramadan War, the October War, the 1973 Arab–Israeli War, or the Fourth Arab–Israeli War, was an armed conflict fought from October 6 to 25, 1973 between Israel and a coalition of Arab states led by Egy ...
in 1973. Tartakover studied at the
Bezalel Academy of Arts and Design Bezalel Academy of Arts and Design ( he, בצלאל, אקדמיה לאמנות ועיצוב) is a public college of design and art located in Jerusalem. Established in 1906 by Jewish painter and sculptor Boris Schatz, Bezalel is Israel's oldes ...
, and is a graduate of the
London College of Printing The London College of Communication is a constituent college of the University of the Arts London. It specialises in media-related subjects including advertising, animation, film, graphic design, photography and sound arts. It has approximately ...
.


Artistic career

Since 1975, Tartakover has operated his own studio in
Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
, specializing in various aspects of visual communications, with particular emphasis on culture and politics. From 1976, Tatakover has been a senior lecturer in the Visual Communication Department of the
Bezalel Academy Bezalel Academy of Arts and Design ( he, בצלאל, אקדמיה לאמנות ועיצוב) is a public college of design and art located in Jerusalem. Established in 1906 by Jewish painter and sculptor Boris Schatz, Bezalel is Israel's oldest ...
, is a member of Alliance Graphique Internationale (AGI), has been a president of the Graphic Designers Association of Israel (GDAI). He has established a reputation for a series of politically provocative self-produced posters, some at the time of
Rosh Hashanah Rosh HaShanah ( he, רֹאשׁ הַשָּׁנָה, , literally "head of the year") is the Jewish New Year. The biblical name for this holiday is Yom Teruah (, , lit. "day of shouting/blasting") It is the first of the Jewish High Holy Days (, , " ...
(the Jewish new year). His compositions are driven more by content or themes than by high aesthetics. He has described his work as a "
seismograph A seismometer is an instrument that responds to ground noises and shaking such as caused by earthquakes, volcanic eruptions, and explosions. They are usually combined with a timing device and a recording device to form a seismograph. The output ...
" and "a way of reacting to events... to alter opinions and attitudes". Tartakover designed
Peace Now Peace Now ( he, שלום עכשיו ''Shalom Achshav'', ) is a non-governmental organization, liberal advocacy and activist group in Israel with the aim of promoting a two-state solution to the Israeli-Palestinian conflict. Objectives/position ...
's logo in 1978. The logo emerged from a poster created by Tartakover for a mass rally, held in what is now
Rabin Square Rabin is a Hebrew surname. It originates from the Hebrew word ''rav'' meaning Rabbi, or from the name of the specific Rabbi Abin. The most well known bearer of the name was Yitzhak Rabin, prime minister of Israel and Nobel Peace prize Laureate. ...
in Tel Aviv on April 1, 1978, titled "Peace Now." It became the name of the organization, the first political bumper sticker in Israel and it is still one of Israel's most popular stickers. Tartakover, commenting in 2006, said "The movement activists liked the logo, t they thought there should also be a symbol. I told them it wasn't needed - this is the symbol. It took time until they understood that this was the first political sticker in Israel." The logo combines two typefaces, "Shalom" (peace) in black traditional Koren Bible Type (designed by
Eliyahu Koren Eliyahu Koren (Hebrew: אליהו קורן; July 23, 1907 — February 17, 2001) was a master typographer and graphic artist. After studying in Nuremberg, he immigrated to Mandatory Palestine in 1933. He served as head of the graphics department ...
) and "Achshav" (now) in the red headline-style Haim Type (designed by Jan Le Witt). He describes himself as "a local designer," meaning that the subjects he tackles concern Israel. He follows the mantra of Hebrew expressionist poet
Avigdor Hameiri Avigdor Hameiri (Hebrew: אביגדור המאירי; September 16, 1890 – April 3, 1970) was a Hungarian-Israeli author. Biography Hameiri was born as Avigdor Menachem Feuerstein in 1890, in the village of Odavidhaza (near Munkatsch), Carpathia ...
(b. Andor Feuerstein): "Freedom of opinion is not a right but a duty". Influences on Tartakover's work stem from
Gustav Klutsis Gustav Klutsis ( lv, Gustavs Klucis, russian: Густав Густавович Клуцис; 4 January 1895 – 26 February 1938) was a pioneering Latvian photographer and major member of the Constructivist avant-garde in the early 20th centur ...
,
John Heartfield John Heartfield (born Helmut Herzfeld; 19 June 1891 – 26 April 1968) was a 20th century German visual artist who pioneered the use of art as a political weapon. Some of his most famous photomontages were anti-Nazi and anti-fascist statements ...
,
Alexander Rodchenko Aleksander Mikhailovich Rodchenko (russian: link=no, Алекса́ндр Миха́йлович Ро́дченко; – 3 December 1956) was a Russian and Soviet artist, sculptor, photographer, and graphic designer. He was one of the founders ...
,
Ben Shahn Ben Shahn (September 12, 1898 – March 14, 1969) was an American artist. He is best known for his works of social realism, his left-wing political views, and his series of lectures published as ''The Shape of Content''. Biography Shahn was born ...
, and
Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationsh ...
. He claims that his mentor has been comic-book artist Bob Gill and that best work is the Hebrew-lettered "Peace Now" logo. Tatakover is one of the most prominent Israeli graphic designers; others include
Franz Kraus Franz Kraus (also known as Franz Krausz; 13 May 1905, Sankt Pölten, Austria – 1998, Tel Aviv, Israel) was an Israeli graphic designer. Biography 1910–23, Kraus grew up in Graz, Austria, and claimed that his favorite place was the art stud ...
(1905–1998),
Gabriel and Maxim Shamir Gabriel Shamir (1909-1992) and Maxim Shamir (1910-1990) were Israeli graphic designers. They designed Israel's official state emblems, medals, stamps and currency notes. Biography Guttel (Gabriel) and Maxim Sheftelowitz (later Shamir) were bor ...
(1909–1992, 1910–1990), and
Dan Reisinger Dan Reisinger ( he, דן ריזינגר; August 3, 1934 – November 26, 2019) was an Israeli graphic designer and artist. Biography Reisinger was born in Kanjiža, Serbia, into a family of painters and decorators active in Austria-Hungary and t ...
(1934–2019).


One-Person Exhibitions

Tokyo Designers Space Open Gallery (1982); "Produce of Israel" (1984),
Israel Museum The Israel Museum ( he, מוזיאון ישראל, ''Muze'on Yisrael'') is an art and archaeological museum in Jerusalem. It was established in 1965 as Israel's largest and foremost cultural institution, and one of the world’s leading encyclopa ...
, Jerusalem; "Produce of Israel" (1985),
Tel Aviv Museum of Art Tel Aviv Museum of Art ( he, מוזיאון תל אביב לאמנות ''Muzeon Tel Aviv Leomanut'') is an art museum in Tel Aviv, Israel. The museum is dedicated to the preservation and display of modern and contemporary art from Israel and aroun ...
; "Proclamation of the Independence" (1988), Israel Museum, Jerusalem; Espace Floréal, Paris, France (1994); Festival d'affiches, Chaumont, France (1995); Plakatmuseum am Niederrhein,
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
(1997); Passage de Retz, Paris, France (1998); DDD Gallery,
Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of 2. ...
, Japan (1998); Arc en Rêve, Centre d'architecture, Bordeaux,
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
(1998), Les Rencontres d'Arles festival, France, 2005.


Awards and recognition

In 2002, Tartakover was awarded the
Israel Prize The Israel Prize ( he, פרס ישראל; ''pras israél'') is an award bestowed by the State of Israel, and regarded as the state's highest cultural honor. History The Israel Prize is awarded annually, on Israeli Independence Day, in a state cer ...
, for design. The judges said, "His unique work creates a synthesis between popular and high culture, between the written text and visual imagery, and between personal statements and collective representations of local cultural values. As a creator, teacher, and an active member of the community for over thirty years, he has influenced the language of visual representation in Israel." His work has won numerous awards and prizes and is included in the collections of museums in Europe,
U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
and
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
. Prizes include the Gold medal, 8th Poster Biennale (1989), Lahti,
Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
; second prize at the Salon of Photography (1990), Kalish,
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
; honourable mention, Helsinki International Poster Biennale (1997); bronze medal, 17th International Poster Biennale (2000),
Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is officia ...
; second prize, 13th International Poster Biennale (2001), Lahti, Finland * Sandberg Prize recipient


See also

*
Visual arts in Israel Visual arts in Israel refers to plastic art created first in the region of Palestine, from the later part of the 19th century until 1948 and subsequently in Israel and the occupied Palestinian territories by Israeli artists. Visual art in Israel ...
*
List of Israel Prize recipients This is a complete list of recipients of the Israel Prize from the inception of the Prize in 1953 through to 2022. List For each year, the recipients are, in most instances, listed in the order in which they appear on the official Israel Prize ...


References


Further reading

* Goldstaub-Dainotto, Edna (1997), "David Tartakover: the imagery of hope." ''Graphis'' magazine (vol. 53, pp. 50–57) * Weill, Alain: ''Encyclopédie de l'affiche''. Éditions Hazan, Paris 2011, , p. 380.


External links

*
David Tartakover - The Palestine Poster Project Archives
* ttp://www.digitalartlab.org.il/ExhibitionPage.asp?id=377&path=artist ''I Am Here'' - The Israeli Center for Digital Artbr>''I Am Here'' - International Triennale of Political Posters, Mons, Belgium, 2004
{{DEFAULTSORT:Tartakover, David Israeli artists Israeli graphic designers Israel Prize in design recipients Sandberg Prize recipients Art educators Israeli poster artists Israeli activists 1944 births Living people Bezalel Academy of Arts and Design alumni Design educators