David Kim is an American businessman and was
CEO of Mexican fast food chain
Baja Fresh
Baja Fresh is an American chain of fast-casual Tex Mex restaurants founded in Newbury Park, California in 1990 and headquartered in Scottsdale, Arizona and is owned by Canadian franchisor MTY Food Group. The chain emphasizes fresh ingredients, e ...
. He was also the CEO of other food brands including Sweet Factory and
La Salsa
La Salsa is a chain of fast-casual Tex Mex restaurants founded in Los Angeles in 1979 and headquartered in Scottsdale, Arizona and is owned by Canadian franchisor MTY Food Group. The chain emphasizes fresh ingredients, and each restaurant fea ...
. Kim is no longer associated with any of those brands. He is currently the managing partner of
Gen Korean BBQ, listed on nasdaq with symbol GENK. The IPO Launched 6/26/2023.
Career
He appeared in an episode of the
CBS
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
series
Undercover Boss
''Undercover Boss'' is a reality television series franchise created by Stephen Lambert and produced in many countries. It originated in 2009 on the British Channel 4. The show’s format features the experiences of senior executives working u ...
. On the show he offered a Baja Fresh franchise to an employee.
Kim is now the managing director of Ignite Enterprises whose primary business is consulting with companies and entrepreneurs aiming to help them establish and grow their brands in the US.
"David Kim"
, CAL Entertainment
Books
* Kim, David, ''Ignite!: The 12 Values That Fuel Billionaire Success''.
References
External links
Homepage
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{{DEFAULTSORT:Kim, David
American people of Korean descent
American restaurateurs
Living people
American chief executives of food industry companies
Year of birth missing (living people)