David Garth (born David Lawrence Goldberg; March 5, 1930 – December 15, 2014) was an American political advertising consultant to first Democratic and later Republican office seekers initially in the

State of New York New York, officially the State of New York, is a state in the Northeastern United States. It is often called New York State to distinguish it from its largest city, New York City. With a total area of , New York is the 27th-largest U.S. state ...

and its largest municipality,

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, though later his reach would extend to races in

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...

and

New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...

as well. He was a pioneer in the use of

cinéma vérité Cinéma vérité (, , ; "truthful cinema") is a style of documentary filmmaking developed by Edgar Morin and Jean Rouch, inspired by Dziga Vertov's theory about Kino-Pravda. It combines improvisation with use of the camera to unveil truth or high ...

for campaign spots. David Lawrence Goldberg was born in Crown Heights,

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

on March 5, 1930. Garth was famed for promoting non-household names to underdog wins. His first major triumph in the form of an election victory came in 1965, when

John Lindsay John Vliet Lindsay (; November 24, 1921 – December 19, 2000) was an American politician and lawyer. During his political career, Lindsay was a U.S. congressman, mayor of New York City, and candidate for U.S. president. He was also a regular ...

was chosen to become the next

Mayor of New York City The mayor of New York City, officially Mayor of the City of New York, is head of the executive branch of the government of New York City and the chief executive of New York City. The mayor's office administers all city services, public property ...

. In 1977 he helped to engineer the victory of

Ed Koch Edward Irving Koch ( ; December 12, 1924February 1, 2013) was an American politician, lawyer, political commentator, film critic, and television personality. He served in the United States House of Representatives from 1969 to 1977 and was may ...

over

Mario Cuomo Mario Matthew Cuomo (, ; June 15, 1932 – January 1, 2015) was an American lawyer and politician who served as the 52nd governor of New York for three terms, from 1983 to 1994. A member of the Democratic Party, Cuomo previously served as t ...

in the race for the office of the Mayor of New York City. ''The New York Times'', which outed Koch as homosexual in May 2022, said that during the campaign, Garth asked a friend of Koch, Ethan Geto, "Is

och Och may refer to: * Och (spirit) * 6-oxocamphor hydrolase, an enzyme * Och, alternative spelling of Uch, a city in Bahawalpur District, Pakistan * John R. Oishei Children's Hospital, Buffalo, New York, United States * Outram Community Hospital ...

a fag?... If that son of a bitch lied to me and he's a fag, I would never have taken him on." Later he was instrumental in two subsequent multiple term ballot box victories for Mayor of New York City; first by a Republican,

Rudy Giuliani Rudolph William Louis Giuliani (, ; born May 28, 1944) is an American politician and lawyer who served as the 107th Mayor of New York City from 1994 to 2001. He previously served as the United States Associate Attorney General from 1981 to 198 ...

, and then by a Republican who later switched over to an independent affiliation party status,

Michael Bloomberg Michael Rubens Bloomberg (born February 14, 1942) is an American businessman, politician, philanthropist, and author. He is the majority owner, co-founder and CEO of Bloomberg L.P. He was Mayor of New York City from 2002 to 2013, and was a ca ...

. Garth also worked on gubernatorial campaigns of

Ella Grasso Ella Rosa Giovianna Oliva Grasso (née Tambussi; May 10, 1919 – February 5, 1981) was an American politician and member of the Democratic Party who served as the 83rd Governor of Connecticut from January 8, 1975, to December 31, 1980, after r ...

and

Brendan Byrne Brendan Thomas Byrne (April 1, 1924 – January 4, 2018) was an American politician, statesman, and prosecutor, serving as the 47th governor of New Jersey from 1974 to 1982. A member of the Democratic Party, Byrne started his career as a privat ...

. Garth died on December 15, 2014 in New York City.

References

{{DEFAULTSORT:Garth, David People from Crown Heights, Brooklyn 1930 births 2014 deaths American political consultants