Dave Finocchio is an American businessman who co-founded the sports news website
Bleacher Report
Bleacher Report (often abbreviated as B/R) is a website that focuses on sport and sports culture. Its headquarters are in San Francisco, with offices in New York City and London.
Bleacher Report was acquired by Turner Broadcasting System in Aug ...
, which is the second-largest digital sports publisher with over 45 million monthly readers. In 2012, Finocchio led the company through an acquisition by
Turner Broadcasting System for approximately $175 million.
He stepped away from daily operations of Bleacher Report in 2014 but returned to the company as its
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
in 2016.
Career
Finnochio graduated from the
University of Notre Dame with a bachelor's degree in economics and history. He lived in
Alumni Hall.
Bleacher Report was founded in 2005 by David Finocchio, Alexander Freund, Bryan Goldberg, and
Dave Nemetz
Dave Nemetz is an American entrepreneur and business executive best known for co-founding Bleacher Report. He founded Inverse in 2015, and was CEO of the company for its first years; he sold it in 2020.
Career
Nemetz co-founded Bleacher Report, ...
while they were working in
Silicon Valley—four friends and sports fans who had been high school classmates at
Menlo School in
Atherton, California
Atherton () is an List of municipalities in California, incorporated town in San Mateo County, California, San Mateo County, California, United States. Its population was 7,188 as of 2020.
Atherton is known for its wealth; in 1990 and 2019, Athe ...
. They saw that sports was not entertaining enough for younger fans, and sports journalists were out of touch with the college demographic.
Finocchio found that events such as the
NFL draft, the
NBA
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
free-agency window and the NBA trade deadline were not fully covered by
sports journalism at the time. Using
Google Insights
Google Insights for Search was a service by Google similar to Google Trends, providing insights into the search terms people use in the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regi ...
, Finocchio discovered the stories people were searching for to build a media company. He mined data based on search traffic to discover what people wanted to see about every sport and team on a daily basis. Rather than focus on individual site views, Finocchio and his team focused on scaling their audience and introduced hundreds of newsletters based on specific teams and leagues. The newsletters showed high engagement rates with over 70 percent open rates. The newsletters, sent three times a week, included relevant stories from both Bleacher Report and other sources. Eventually, the newsletters were converted into a
mobile app. The content was later adapted to social platforms as well.
During the first two years of running Bleacher Report, Finocchio worked part-time in private equity before leaving the industry to work with Bleacher Report full-time.
In 2012, Turner Media acquired Bleacher Report for $175 million.
In 2014, Finocchio stepped away from day-to-day responsibilities in the company. However, in 2016, he returned to the company as its CEO. In February 2019, Finnochio announced that he would step down as the company's CEO to be replaced by Howard Mittman.
Media appearances
Since the foundation of Bleacher Report, Finocchio has given commentary about what makes media companies successful and the future of the industry. His opinions have been featured in publications such as ''
Business Insider'', ''
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
Description
''Digiday'' provides daily online news about advertising, publishing, an ...
'', ''
Recode
''Recode'' (formerly ''Re/code'') is a technology news website that focused on the business of Silicon Valley. Walt Mossberg and Kara Swisher founded it in January 2014, after they left Dow Jones and the similar website they had previously c ...
'', ''
Reuters'', and ''
Wired''. In 2013, he spoke at the
MIT Sloan Sports Analytics Conference
The MIT Sloan Sports Analytics Conference (SSAC) is an annual event that provides a forum for industry professionals (executives and leading researchers) and students to discuss the increasing role of analytics in the sports industry. The conferen ...
sponsored by
ESPN. Finocchio was also a speaker at Business Insider's Ignition conference in 2016, as well as
GeekWire
GeekWire is an American technology news website that covers startups and established technology companies. The site launched in March 2011 and is based in Seattle. It was founded by journalists Todd Bishop and John Cook with investment from Jona ...
's Sports Tech Summit in 2017, where he discussed the future of sports media.
References
{{DEFAULTSORT:Finocchio, Dave
Year of birth missing (living people)
Living people
American chief executives
People from Mountain View, California
Notre Dame College of Arts and Letters alumni