David Deutsch (c. 1929 – June 13, 2013) was an American advertising executive and artist. He founded David Deutsch Associates, now known as

Deutsch Inc. Deutsch NY, formerly Deutsch Inc. is an American ad agency headquartered in New York City. The agency was founded by David Deutsch in 1969 as David Deutsch Associates, Inc.O'Leary, NoreenAgency Founder David Deutsch Dies at 84. d Age, June 13, ...

, in 1969. He served as the agency's CEO from 1969 until 1989, when he handed control of the company to his son,

Donny Deutsch Donald Jay Deutsch (born November 22, 1957) is an American branding and marketing professional, television personality, and former Chairman of advertising firm Deutsch Inc. He joined his father's advertising firm, David Deutsch Associates, in 19 ...

Biography

Deutsch was a veteran within the

advertising industry The advertising industry is the global industry of public relation and marketing companies, media services and advertising agencies - largely controlled today by just a few international holding companies (WPP plc, Omnicom, Publicis Groupe, Interpub ...

before founding his own agency. He worked for

McCann Erickson McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, expe ...

for 13 years. He then moved to

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

, where he held the position of creative director for four years. In 1969, Deutsch established his own agency, David Deutsch Associates, based in New York City.

Oneida Limited Oneida Limited () is an American manufacturer and seller of tableware and cutlery. Oneida is one of the world’s largest designers and sellers of stainless steel and silverplated cutlery and tableware for the consumer and foodservice industries ...

, a tableware and cutlery designer, was his first flagship client. Under Deutsch, his boutique agency, which initially focused on creative-services, evolved into a full-service agency known for high quality print advertising. By 1983, Deutsch's client list included well known brands of the time, including

Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...

. Many of the agency's clients included so-called "prestige brands," including Letts of London and Crouch Fitzgerald. In a 1970 interview with ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...

'', Deutsch spoke of the importance he placed on hard work: "After I show prospective clientmy work, I can say, truthfully, that I'm talking to him as the man who will do the work...I tell him I'm dependent on him and that I'm more apt to do more for him because of it. And then I go out and work long hours to make sure I keep my promises." His son,

, joined the company in 1983. In 1989, Deutsch turned control of his agency over to his son, Donny. Donny Deutsch renamed the agency Deutsch Inc., its present name. The same year he took over his father's company, Donny Deutsch launched an unprecedented ad campaign for

IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...

, featuring gay and interracial couples. His successful campaign, that included ''

Dining Room A dining room is a room (architecture), room for eating, consuming food. In modern times it is usually adjacent to the kitchen for convenience in serving, although in medieval times it was often on an entirely different floor level. Historically ...

'', the first TV commercial in the country that showed a gay couple, made IKEA a widely known, relevant company to North American consumers. Donny Deutsch, who opened new offices in Boston, Chicago and Los Angeles, increased the agency's billing from $70 million in 1989 to $800 million in 1998. Deutsch Inc. was sold to

Interpublic Group The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a n ...

in 2000. David Deutsch remained in advertising for four years after giving up day-to-day control over David Deutsch Associates. He retired from the ad industry in 1993. Deutsch then pursued his interest in

fine arts In European academic traditions, fine art is developed primarily for aesthetics or creative expression, distinguishing it from decorative art or applied art, which also has to serve some practical function, such as pottery or most metalwork ...

. He opened numerous solo art exhibitions and shows in Florida and New York. His artwork earned awards from juries at shows held in several museums, including the Cornell Fine Arts Museum and the

Boca Raton Museum of Art Founded by artists, the Boca Raton Museum of Art was established in 1950 as the Art Guild of Boca Raton. The organization has grown to encompass an Art School, Guild, Store, and Museum with permanent collections of contemporary art, photography, ...

, as well art galleries such as the Ora Sorensen Gallery, Noho Gallery, Wally Findlay Galleries International Inc., Carlynn Gallery, and the Verdian Gallery.

Personal life

David Deutsch died of natural causes on June 13, 2013, at the age of 84. He was survived by his wife, Francine, and two children,

and Amy Deutsch. His funeral was held at

Riverside Memorial Chapel The Riverside Memorial Chapel is a Jewish funeral home chain with their main facility at 180 West 76th Street on the Upper West Side of Manhattan, New York City.Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

References

{{DEFAULTSORT:Deutsch, David 1929 births 2013 deaths 20th-century American businesspeople American advertising executives American artists American chairpersons of corporations American chief executives American corporate directors Businesspeople from New York City