Dave Trott is a creative director,

copywriter Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...

, and author. Trott studied at the

Pratt Institute Pratt Institute is a private university with its main campus in Brooklyn, New York (state), New York. It has a satellite campus in Manhattan and an extension campus in Utica, New York at the Munson-Williams-Proctor Arts Institute. The school was ...

in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Career history

Dave Trott trained in New York at Carl Ally Inc. He then moved back to London in 1971 as a trainee copywriter at Boase Massimi Pollitt where his campaigns included Pepsi's "Lipsmackinthirstquenchin" and

Courage Courage (also called bravery or valor) is the choice and willingness to confront agony, pain, danger, uncertainty, or intimidation. Valor is courage or bravery, especially in battle. Physical courage is bravery in the face of physical pain, h ...

's "Gercha" with John Webster. In 1980, Trott founded the advertising agency GGT with Mike Gold and Mike Greenlees. GGT was behind Toshiba's " Hello Tosh gotta Toshiba", Holsten Pils, Cadbury's Flake, Red Rock Cider, Cadbury's Creme Eggs, LWT posters, and

Ariston Ariston (from el, ) may refer to: People Ancient Greece * Ariston of Sparta (6th century BC), Eurypontid King of Sparta * Ariston of Athens (died circa 424 BC), father of Plato * Ariston of Byzantium (), tyrant of the city of Byzantium * Aristo ...

's "Ariston-and-on-and-on". GGT was voted Agency of the Year by ''

Campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed * Advertising campaign, a series of advertisement messages that share a single idea and theme * B ...

'' magazine, and Most Creative Agency in the World by '' Advertising Age'' magazine of New York. In 1990 Trott left GGT and set up Bainsfair Sharkey Trott, which he left in 1993, He then set up WTCS with Amanda Walsh, Murray Chick, and Gordon Smith. This morphed into CST and in 2011 merged with The Gate London, Trott was the Chairman of The Gate until August 2014 when he left the agency. In January 2017 he appeared on BBC Radio 4's '' The Museum of Curiosity''. His hypothetical donation to this imaginary museum was a

ploughman's lunch A ploughman's lunch is an English cold meal based around bread, cheese, and fresh or pickled onions.Hessayon, ''The new vegetable and herb expert'', 2014, p. 73 Additional items can be added such as ham, green salad, hard boiled eggs, and ...

which "traditional" dish, as he noted, was invented in the 1960s as a marketing campaign for British cheese.

Published works

In 2010 Trott wrote ''Creative Mischief'', a book which detailed the things he had learned in his 40-year career in advertising. This was followed in 2013 by the release of his book ''Predatory Thinking: A Masterclass in Out-Thinking the Competition''. In 2016, Trott's third book ''One + One = Three'' was released.

References

External links

Dave Trott's Twitter Account Dave Trott's Website Dave Trott's Blog at Campaign Magazine
{{DEFAULTSORT:Trott, Dave British copywriters Living people Date of birth missing (living people) 1947 births Trott, David Pratt Institute alumni Advertising directors