''Dataclysm: love, sex, race, and identity'' is a book by

OkCupid OkCupid (often abbreviated as OKC, but officially OkC) is a U.S.-based, internationally operating online dating, friendship, and formerly also a social networking website and application. It features multiple-choice questions to match members. ...

founder

Christian Rudder Christian Rudder (born September 1, 1975) is an American entrepreneur, writer, and musician. Education Rudder graduated from Little Rock Central High School in 1993. He attended Harvard University, graduating with a degree in mathematics in 1998 ...

that discusses how the vast trove of aggregated online data about individuals helps explain everything from political beliefs to speech patterns. Much of the book details his findings after

mining Mining is the extraction of valuable minerals or other geological materials from the Earth, usually from an ore body, lode, vein, seam, reef, or placer deposit. The exploitation of these deposits for raw material is based on the economic via ...

his own dataset in OkCupid.

References

2014 non-fiction books Crown Publishing Group books {{tech-book-stub