Danimals is an American brand of low-fat
drinkable yogurt. Launched by
Dannon
Danone S.A. () is a French multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of the company's products are ...
in 1994, it is decorated with pictures of wild animals and is popular among children and in
school lunches.
History
Danimals parent company
Dannon
Danone S.A. () is a French multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of the company's products are ...
popularized
yogurt
Yogurt (; , from tr, yoğurt, also spelled yoghurt, yogourt or yoghourt) is a food produced by bacterial Fermentation (food), fermentation of milk. The bacteria used to make yogurt are known as ''yogurt cultures''. Fermentation of sugars in t ...
in the United States in the 1950s and has remained the nation's leading producer of yogurt.
Danimals was released in 1994 and initially donated a small part of their proceeds to the
National Wildlife Federation
The National Wildlife Federation (NWF) is the United States' largest private, nonprofit conservation education and advocacy organization, with over six million members and supporters, and 51 state and territorial affiliated organizations (includin ...
.
Intended to be marketed to children, Dannon's marketing team told a ''
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters."
Variations
One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube. The same design concept is used in Danimals Squeezables.
Ingredients and nutrition
Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams peer 50-calorie serving,
accounting for 72 percent of the total calories. Their
fruit
In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering.
Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in particu ...
flavors do not contain any real fruit.
As of 2019, their products are
Non-GMO Project
The Non-GMO Project is a 501(c)(3) non-profit organization focusing on genetically modified organisms. The organization began as an initiative of independent natural foods retailers in the U.S. and Canada, with the stated aim to label products ...
verified.
[{{Cite web , last=Watson , first=Elaine , date=2017-07-26 , title=How far do consumers want Non-GMO claims to go in the dairy case? Right back to the farm, says Dannon , url=https://www.foodnavigator-usa.com/Article/2017/07/27/Dannon-rolls-out-Non-GMO-Project-verified-dairy-products , access-date=2022-10-30 , website=FoodNavigator-USA , publisher= William Reed , language=en-GB]
References
Brand name yogurts
Groupe Danone brands
Drink brands
Products introduced in 1994