Daniel Burrus is an American technology futurist, business adviser, author, and public speaker in the areas of

business strategy In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessmen ...

, global trends, and disruptive

innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entit ...

. He has written on the topics of

business transformation In management it has been said that business transformation involves making fundamental changes in how business is conducted in order to help cope with shifts in market environment. However this is a relatively narrow definition that overlooks ...

and technology-driven trends, with his book ''Flash Forsight'' becoming a New York Times Bestseller in 2011. ''The New York Times'' described Daniel Burrus as a "futurist who talks about how a vision of times ahead can shape business decisions today." ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...

'' magazine recognized his career as a "strategic advisor to executives from Fortune 500 companies" given his role as a technology trends researcher.

Early life and education

Burrus was born at Portland,

Oregon Oregon () is a state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington, while the Snake River delineates much of its eastern boundary with Idaho. T ...

. He grew up in the

Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee ...

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

area. Daniel Burrus attended the Wisconsin State University-Oshkosh, where he graduated in 1971 with a bachelor's degree. Burrus and fellow student Bill Gray, during their senior year, were awarded a

research grant A grant is a fund given by an end entity grant – often a public body, charitable foundation, or a specialised grant-making institution – to an individual or another entity (usually, a non-profit organisation, sometimes a business or a loc ...

from the

United States Department of Education The United States Department of Education is a Cabinet-level department of the United States government. It began operating on May 4, 1980, having been created after the Department of Health, Education, and Welfare was split into the Departmen ...

to establish a student training assistance program. He and Bill Gray were co-directors of the first federally funded program of its kind in the nation.Editor. (25 February 1971). Dan Burrus Directs Assistance Program. Suburban Life. ''Oshkosh Daily Northwestern''. Oshkosh, WI. The program offered free

tutor TUTOR, also known as PLATO Author Language, is a programming language developed for use on the PLATO system at the University of Illinois at Urbana-Champaign beginning in roughly 1965. TUTOR was initially designed by Paul Tenczar for use in ...

ing for collegians with deficiencies in specific academic subjects, sample test files, class notes, textbook exchange, general information and referral, assistance in registration, and help in selection of courses and teachers. While working on a graduate degree, Burrus became a science teacher (1971-1978). Early in his teaching career, he was nominated for an Educator of the Year Award and went on to found and manage six businesses.

Career

As founder and CEO of the research and consulting firm Burrus Research, Burrus is an active futurist keynote speaker. In 2017, ''Forbes'' magazine recognized his career as a "strategic advisor to executives from Fortune 500 companies" given his role as a technology trends researcher. Burrus has a worldwide reputation for anticipating

technological change Technological change (TC) or technological development is the overall process of invention, innovation and diffusion of technology or processes.From ''The New Palgrave Dictionary otechnical change by S. Metcalfe. •biased and biased techno ...

and its impact on the world of business. According to Denmark's ''Manage Magazine'', he founded six separate companies between 1971 and 2009, including: *Burrus Research Associates, Inc., president and founder, 1983–present *Visionary Apps, LLC, 2009-2014 *Ultrasports, Inc., president and founder, 1982-1984 *Burrus Powered Gliders, Inc., president, 1979-1982 *Midwest Skynasaurs, president, 1982-1984 *Burrus Media Productions, president, 1978-1980 Three of these were regarded as national leaders in the U.S., five of which were profitable within the first year of their operation. Seven books reflect his authority as a disruptor and futurist most notably with the ''New York Times'' bestseller ''Flash Foresight: How to See the Invisible and Do the Impossible (2011).'': and the book ''The Anticipatory Organization.'' Burrus has delivered thousands of speeches as a professional speaker certified by the

National Speakers Association The National Speakers Association (NSA) is a US based association that supports motivational and other public speakers. It is the oldest and largest of 13 international associations comprising the Global Speakers Federation. History NSA was f ...

(NSA). The NSA Council of Peers Award for Excellence (CPAE) honored Burrus with its Speaker Hall of Fame Award. Burrus has written more than a dozen books and has also written for the ''

Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Ma ...

'', ''

Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San ...

'' magazine, ''

The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...

,'' and ''

LinkedIn LinkedIn () is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job se ...

,'' where he has more than a million subscribers as of 2020. As a

blogger A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

, he has also contributed to

CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...

Big Think Big Think is a multimedia web portal founded in 2007 by Victoria Brown and Peter Hopkins. The website is a collection of interviews, presentations, and round table discussions with experts from a wide range of fields. Victoria Brown is the acting ...

, Examiner.com, and Business 2 Community. Daniel Burrus joined the National Board of Advisors at High Point University in 2015.

Hard Trend Methodology

Daniel Burrus invented Hard Trend Methodology as a component of his Anticipatory Organization Model. His methodology for separating "hard trends" (trends that will happen) vs. "soft trends" (trends that might happen) was the subject of

PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...

television specials. A "Hard Trend" is a projection based on measurable, tangible, and fully predictable facts, events, or objects. Strategy based on the

certainty Certainty (also known as epistemic certainty or objective certainty) is the epistemic property of beliefs which a person has no rational grounds for doubting. One standard way of defining epistemic certainty is that a belief is certain if and o ...

of Hard Trends is said to be ''low risk''. A Soft Trend is a projection based on statistics that has the ''appearance'' of being tangible, fully predictable facts. Soft Trends are described as changeable.

Works

Books

#The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage. Greenleaf Book Group Press. (2017), . ##The Anticipatory Organization (Chinese Edition) Zhejiang University Press. (2019) ##The Anticipatory Organization Mem Cards Burrus Research (2017); card game. #Flash Foresight: How to See the Invisible and Do the Impossible. HarperCollins. (2011). . Available in multiple languages. #Speaking Secrets of the Masters. Executive Books. (1995). . #Technotrends: How to Use Technology to Go Beyond Your Competition. Collins. (1994). . Available in multiple languages. #Insights into Excellence. Executive Books. (1993). . #Medical Advances: a user-friendly guide to the latest technology. Kendall/Hunt Publishing Co. (1990). . #The New Tools of Technology. Kendall/Hunt Publishing Co. (1990). . #Environmental Solutions. Kendall/Hunt Publishing Co. (1990). . #Advances in Agriculture. Kendall/Hunt Publishing Co. (1990). .

Audio books

#Flash Foresight. (2011). Harper Audio. #Reengineering Yourself: Using Tomorrow's Success Tools To Excel Today. Nightingale-Conant. Nightingale-Conant. (1996). . #Technotrends. (1993). HarperAudio. #Futureview: Your Competitive Edge. (1990). Burrus Research Publications. #Futureview: A Look Ahead, Volume 2. (1990). Burrus Research Publications. #Maximizing Your Creativity. (1988). Burrus Research Publications. #Futureview: A Keynote Speech. (1985). Burrus Research Publications. #Futureview: A Look Ahead. (1985). Burrus Research Publications. #Teaching Creativity. (1985). Burrus Research Publications. #The Future of Education. (1985). Burrus Research Publications. #Beyond Megatrends. (1984). Burrus Research Publications.

Magazines

#Know What's Next Magazine 2019 Vol. 10 : Strategies for Transforming Your Business And Future. Burrus Research. (2019). #Know What's Next Magazine 2018 Vol. 9: Strategies for Transforming Your Business And Future. Burrus Research. (2018). #Know What's Next Magazine 2017: Strategies for Transforming Your Business And Future. Burrus Research. (2017). #Know What's Next Magazine 2016: Strategies for Transforming Your Business And Future. Burrus Research. (2016). #Know What's Next Magazine 2015: Strategies for Transforming Your Business And Future. Burrus Research. (2015). #Know What's Next Magazine 2014: Strategies for Transforming Your Business And Future. Burrus Research Associates. (2014). #Know What's Next Magazine 2013: Strategies for Transforming Your Business and Future. Burrus Research Associates. These were published yearly since 2009.

Newsletters

*Daniel Burrus’ Strategic Insights. June 2012 – present. *Consumer Intentions and Actions Newsletter. 2000–2010. *Technotrends Newsletter. October 1990 – present. *Technology Futures Newsletter. 1985-September 1993. *Applied Science Review. Published in 1985 and 1988.

Video learning system

*The Anticipatory Leader Learning System (2018). Burrus Research Publications. *The Anticipatory Organization Learning System. (2014). Burrus Research Publications. *Teaching the Future Today. (1990). Burrus Research Publications.

Business strategy games

*Marketing Advantage Business Strategy Game. (2000). Burrus Research. *Advantage Business Strategy Game. (1998). Burrus Research. *Technotrends Business Strategy Game. (1993). US Games.

Education strategy game

*Designing Thriving Schools. (2000). Burrus Research.

Television show

*''FutureScope (local cable)''.

Awards and accomplishments

*Top 21 Speakers for the 21st Century by ''Successful Meetings Magazine'' *Top Five Futurists and Technology Speakers * CPAE Professional Speakers Hall of Fame, CSP, CPAE, 1990 * University of Wisconsin Oshkosh, Distinguished Alumni Award, 2001 *

Experimental Aircraft Association The Experimental Aircraft Association (EAA) is an international organization of aviation enthusiasts based in Oshkosh, Wisconsin, United States. Since its inception, it has grown internationally with over 200,000 members and nearly 1,000 chapt ...

Ultralight Ultralight aviation (called microlight aviation in some countries) is the flying of lightweight, 1- or 2-seat fixed-wing aircraft. Some countries differentiate between weight-shift control and conventional three-axis control aircraft with aile ...

Division, founder *Personal Robot Association, founder *

Cleary University Cleary University is a private university focused on business education with its main campus in Livingston County, Michigan. It also has an education center located in Detroit. Cleary University offers certificate, ABA, BBA, MS, and MBA programs. ...

, Honorary Doctor of Business, 2011 *University of Wisconsin Oshkosh, Honorary Doctorate, 2017

References

External links

Burrus Research
{{DEFAULTSORT:Burrus, Daniel Living people American futurologists University of Wisconsin–Oshkosh alumni Writers from Portland, Oregon 1947 births American business writers American management consultants Business speakers Writers from San Diego Writers from Milwaukee American technology writers American science writers