"Dangerous" is the debut single by American

electronic music Electronic music is a genre of music that employs electronic musical instruments, digital instruments, or circuitry-based music technology in its creation. It includes both music made using electronic and electromechanical means ( electroac ...

project

Big Data Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe Big data is the one associated with large body of information that we could not comprehend when used only in smaller am ...

, from their debut EP ''1.0'' (2013) and their debut studio album '' 2.0'' (2015). It features American

indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the mu ...

band

Joywave Joywave is an American indie rock band from Rochester, New York, formed in 2010. Their lineup consists of Daniel Armbruster (vocals), Joseph Morinelli (guitar), and Paul Brenner (drums). The band first became known for its collaboration with ele ...

, with vocals by the band's lead singer Daniel Armbruster.

Release

In August 2013, Big Data released an interactive video entitled "Facehawk", which, if given permission, connects to the viewer's

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

profile and turns their timeline into a video. The video starts by displaying the viewer's Facebook home page and making it appear to update its status, then launches into a more abstract visual experience where pictures and status updates assemble to form a hawk. The project was created in collaboration with interactive artist and director Rajeev "Jeeves" Basu. According to the band, the video serves as a visual reminder for the audience about how much information they have shared on their Facebook profile, and how far back that information reaches. Big Data producer Alan Wilkis was an early adopter of Facebook, having created the 4,132nd account on the site while studying at

Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...

. "Dangerous" was first released as a

digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital i ...

single by Big Data member Alan Wilkis' label Wilcassettes LLC on October 1, 2013. An EP entitled ''1.5'', consisting of eight remixes of "Dangerous", was released on December 3, 2013. The single was subsequently re-released on June 3, 2014. In April 2016, the Austrian rapper Left Boy used a sample of the song in his song of the same title; "Dangerous". It was featured in the film Earth to Echo.

Music video

The music video for "Dangerous" was released on February 19, 2014 and directed by Brandon LaGanke and John Carlucci of GHOST+COW, based on a concept developed with Alan Wilkis. It revolves around two shoe designers who develop an

athletic shoe Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

that encourages the wearer to commit acts of violence. The two designers first observe a group of shackled inmates wearing the shoes and walking in circles until one wearer bumps into another, resulting in one inmate violently

headbutt A headbutt is a targeted strike with the head, typically (when intentional) involving the use of robust parts of the headbutter's cranium as the area of impact. The most effective headbutts strike the most sensitive areas of an opponent, such as ...

ing another, to the point that blood splatters onto the testers. Satisfied with the results, a marketing meeting is held to develop advertising for the shoe. The rest of the video alternates between the pitching of advertising ideas and the concepts being shown in real time. The advertisement within the video opens with a woman (Lauren Francesca) in a two-piece running outfit jogging down a street, who is later joined by a second woman (Nicola Fiore) also jogging and similarly dressed. The camera frequently pans from the shoes to their

breasts The breast is one of two prominences located on the upper ventral region of a primate's torso. Both females and males develop breasts from the same embryological tissues. In females, it serves as the mammary gland, which produces and secret ...

and faces, and

closed captioning Closed captioning (CC) and subtitling are both processes of displaying text on a television, video screen, or other visual display to provide additional or interpretive information. Both are typically used as a transcription of the audio por ...

reading "sexual breathing". Seeing the chief marketing director's bored reaction, the designers begin to incorporate more graphic ideas into the advertisement, including the joggers headbutting various bystanders to death and engaging in a

lesbian A lesbian is a Homosexuality, homosexual woman.Zimmerman, p. 453. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate n ...

kiss, to the approval of the director and his executives, who toast champagne to celebrate their success.

Big Kitty version

On December 31, 2014 private messaging app

Wickr Wickr is an American software company based in New York City. The company is best known for its instant messenger application of the same name. The Wickr instant messaging apps allow users to exchange end-to-end encrypted and content-expiring ...

sponsored a version of the music video, titled "Big Kitty", promoting its recent Facebook photo development to keep pictures private by using pictures of cats instead. https://www.imdb.com/name/nm2859629/otherworks

Charts

Weekly charts

Year-end charts

Certifications

Release history

References

{{Authority control 2013 songs 2013 debut singles Big Data (band) songs Warner Records singles