Danbury Fair (shopping Mall)
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Danbury Fair (also referred to as Danbury Fair Mall) is an upscale
shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
located in
Danbury, Connecticut Danbury is a city in Fairfield County, Connecticut, United States, located approximately northeast of New York City. Danbury's population as of 2022 was 87,642. It is the seventh largest city in Connecticut. Danbury is nicknamed the "Hat City ...
. As of 2011, it is the second largest shopping mall in
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
, as well as the fifth largest in
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian provinces ...
. It is located off of Interstate 84 and
U.S. Route 7 U.S. Route 7 (US 7) is a north–south United States highway in western New England that runs for through the states of Connecticut, Massachusetts, and Vermont. The highway's southern terminus is at Interstate 95 (I-95) exit 15 ...
opposite the
Danbury Municipal Airport Danbury Municipal Airport is a public use general aviation and commercial airport located three miles (5 km) southwest of the central business district of Danbury, in Fairfield County, Connecticut, United States. The airport opened in 1930 ...
. The mall currently features the traditional chains
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
,
JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...
,
Primark Primark Stores Limited (; trading as Penneys in the Republic of Ireland) is an Irish multinational fast fashion retailer with headquarters in Dublin, Ireland. It has stores across Europe and in the United States. The Penneys brand is not u ...
, and
Dick's Sporting Goods Dick's Sporting Goods, Inc. (stylized as "DICK'S Sporting Goods") is an American sporting goods retail company, based in Coraopolis, Pennsylvania. The company was established by Richard "Dick" Stack in 1948, and has approximately 854 stores an ...
.


Overview

There are 192 retailers and eateries, including the major department stores
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
and
JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...
. Filene's was in the mall until the 2006 Macy's consolidation. The mall is especially popular with kids, partly due to the double decker
carousel A carousel or carrousel (mainly North American English), merry-go-round (List of sovereign states, international), roundabout (British English), or hurdy-gurdy (an old term in Australian English, in South Australia, SA) is a type of amusement ...
in the food court and many youth-oriented events and activities the mall sponsors on a regular basis (such as "Family Fun Night"). Many of these events take place in the mall's center on the lower floor. This space changes throughout the year, and can be converted into a stage area for special events such as song and dance performances. The mall is decorated during the holidays. Every summer from June to July, a carnival opens, taking up one of the mall's parking areas. The mall refers to the event as the “Danbury City Fair” in a nod to the historic fair upon whose site the mall was built. When the mall changed companies in the mid-2000s, however, the carnival was cut back from a month-long event starting in June to just a two-week event, starting every Memorial Day weekend.


History

The mall was built by the Wilmorite Corporation on land formerly used for the Danbury Fair, which paid $170,000 per acre, at that time the highest price ever paid for land in the Danbury area. During construction, it emerged that two Wilmorite executives had paid Danbury's then-mayor, James Dyer, $60,000 in cash, sometimes concealed in newspapers. They claimed he demanded the money to assure his support for the mall. The allegations contributed to Dyer's defeat for re-election in 1987. He was acquitted of
corruption Corruption is a form of dishonesty or a criminal offense which is undertaken by a person or an organization which is entrusted in a position of authority, in order to acquire illicit benefits or abuse power for one's personal gain. Corruption m ...
charges in 1990; other charges were dismissed later. Lawyers for him and other city officials portrayed the executives as willing to do anything to get the mall built. The mall opened in 1986, anchored by
Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...
and G. Fox & Co. (which became
Filene's Filene's (formally William Filene & Sons Co.) was an American department store chain; it was founded by William Filene in 1881. The success of the original full-line store in Boston, Massachusetts, was supplemented by the foundation of its off-p ...
in 1993).
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
opened in October 1987 and
JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...
in March 1988. In 1991,
Lord & Taylor Lord & Taylor was the oldest brick and mortar department store in the United States, in business from 1826 to 2020. The brand was purchased during former owner Le Tote's 2020 liquidation bankruptcy and relaunched by new owner, Saadia Group, as ...
and a parking garage were added. In 2005 the Wilmorite Corporation sold the mall to
The Macerich Company Macerich ( ) is a real estate investment trust that invests in shopping centers. It is the third-largest owner and operator of shopping centers in the United States. As of December 31, 2020, the company owned interests in 52 properties compris ...
. In January 2007, Danbury Fair began the process of an interior renovation, which was completed in spring 2008. The mall received new lighting fixtures which replaced the original globe bulb lighting, new stone style floors which replaced the original tan, brown, and green tile floors, soft seating areas throughout the mall, new stained wood accents, and new paint. The two areas that received the most changes were the food court and the center court. A renovated food court features a slightly curved panoramic view of the restaurant choices, which reduced the number of restaurants from 16 to 11. New banquet seating is featured in the food court. The center court includes the removal of the large scale fountains (which also doubled as event areas), and has been replaced with a
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
coffee bar, soft seating with tables, and a down-scaled water feature to reduce the noise level. By 2010, the
Filene's Filene's (formally William Filene & Sons Co.) was an American department store chain; it was founded by William Filene in 1881. The success of the original full-line store in Boston, Massachusetts, was supplemented by the foundation of its off-p ...
store was reconstructed into mall space which includes
Dick's Sporting Goods Dick's Sporting Goods, Inc. (stylized as "DICK'S Sporting Goods") is an American sporting goods retail company, based in Coraopolis, Pennsylvania. The company was established by Richard "Dick" Stack in 1948, and has approximately 854 stores an ...
,
Forever 21 Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...
,
Brio Tuscan Grille Brio (stylized BRIO) is a wooden toy company founded in Sweden. The company was founded in the small town of Boalt, Scania, Götaland in 1884 by basket maker Ivar Bengtsson. For a long time the company was based in Osby, Scania, in southern Swede ...
,
The Cheesecake Factory The Cheesecake Factory Incorporated is an American restaurant company and distributor of cheesecakes based in the United States. The company operates 219 full-service restaurants: 206 under The Cheesecake Factory brand and 13 under the Grand Lux ...
, and
L.L.Bean L.L.Bean is an American privately-held retail company that was founded in 1912 by Leon Leonwood Bean. The company, headquartered in the place in which it was founded, in Freeport, Maine, specializes in clothing and outdoor recreation equipment. ...
. In 2015,
Primark Primark Stores Limited (; trading as Penneys in the Republic of Ireland) is an Irish multinational fast fashion retailer with headquarters in Dublin, Ireland. It has stores across Europe and in the United States. The Penneys brand is not u ...
opened one of its first American locations at the center. It opened in the upper level of the Sears store, while Sears downsized to a 56,000 sq ft store on the lower level. The later 2010's saw multiple classic chain anchors update their brick and mortar fleets after being disrupted by digital retailers in recent years. On November 7, 2019, it was announced that Sears would shutter as part of an ongoing plan to phase out of brick-and-mortar. On August 27, 2020, Lord & Taylor announced it would shutter it's brick-and-mortar fleet after modernizing into a digital collective department store. Round1 Bowling & Amusement and Target announced new stores in 2022.


List of anchor stores


See also

Freehold Raceway Mall Freehold Raceway Mall is a super-regional high-end shopping mall, located in Freehold Township, New Jersey. A premier shopping center for Central Jersey, the mall is located off of U.S. Route 9, Route 33, and County Route 537, opposite the Freeh ...
in
Freehold Township, New Jersey Freehold Township is a township in Monmouth County, in the U.S. state of New Jersey. The township is both a regional commercial hub for Central New Jersey (home to the Freehold Raceway and Freehold Raceway Mall) and a bedroom community of New ...
- Built by developer
Wilmorite Wilmorite Properties, Inc is a commercial real estate company based in Chili, New York, a suburb of Rochester, New York. A subsidiary of the company owes significant back taxes and fees to the City of Rochester resulting from a loan and tax ag ...
a few years after Danbury Fair and also currently owned by
Macerich Macerich ( ) is a real estate investment trust that invests in shopping centers. It is the third-largest owner and operator of shopping centers in the United States. As of December 31, 2020, the company owned interests in 52 properties comprisi ...
. Due to both malls being built around the same time in the
New York metropolitan area The New York metropolitan area, also commonly referred to as the Tri-State area, is the largest metropolitan area in the world by urban area, urban landmass, at , and one of the list of most populous metropolitan areas, most populous urban agg ...
, utilizing similar interior design fixtures, along with both malls residing under relatively similar high socioeconomic areas and thus offering similar stores, they are sometimes attributed as retail 'twins'.
"Freehold Raceway Mall; Freehold, New Jersey", Posted by Caldor, ''Labelscar: The Retail History Blog'', December 14, 2006. Accessed April 3, 2022.


References


External links

*
The Macerich Company
{{DEFAULTSORT:Danbury Fair (Shopping Mall) Shopping malls in Connecticut Tourist attractions in Danbury, Connecticut Buildings and structures in Danbury, Connecticut Macerich Shopping malls established in 1986 Carousels in Connecticut 1986 establishments in Connecticut Shopping malls in the New York metropolitan area