"Daisy" is an

eau de toilette Eau de toilette (, meaning "grooming water") is a lightly scented perfume. It is also referred to as aromatic waters and has a high alcohol content. It is usually applied directly to the skin after bathing or shaving. It is traditionally composed ...

perfume by American fashion designer Marc Jacobs, which debuted in 2007. Since 2018, it has been the readers' choice of Allure's Best of Beauty awards.

History

Spanish perfumer Alberto Morillas of the Swiss company

Firmenich Firmenich SA is a private Swiss company in the fragrance and flavor business. It is the largest privately owned company in the field and ranks number two worldwide. Firmenich has created perfumes for over 125 years and produced a number of well-k ...

has created the formulas since its inception. The fragrance is made of notes including wild berries, white violet, jasmine, and

sandalwood Sandalwood is a class of woods from trees in the genus ''Santalum''. The woods are heavy, yellow, and fine-grained, and, unlike many other aromatic woods, they retain their fragrance for decades. Sandalwood oil is extracted from the woods for us ...

, and is known to reflect a neutral or natural scent. Daisy has branched off many collections including Eau So Fresh, Eau So Intense, Eau So Sweet, Daisy Dream, Daisy Love, Daisy Love Daze, and Daisy Spring. For the first three years of the product, Russian model Irina Kulikova was the face of the advertisements. The first television advertisement for the perfume featured Swedish, American, and Hungarian models Frida Gustavsson, Hannah Holman, and Sophie Srej, filmed in Spain by Jacobs's frequent collaborator

Juergen Teller Juergen Teller (born 28 January 1964) is a German fine-art and fashion photographer. He was awarded the Citibank Prize for Photography in 2003 and received the Special Presentation International Center of Photography Infinity Award in 2018. Maj ...

. A commercial for Daisy "Eau So Fresh" directed by

Sofia Coppola Sofia Carmina Coppola (; born May 14, 1971) is an American filmmaker and actress. The youngest child and only daughter of filmmakers Eleanor Coppola, Eleanor and Francis Ford Coppola, she made her film debut as an infant in her father's acclaimed ...

featured American model Ondria Hardin, British model

Malaika Firth Malaika Firth (born 23 March 1994) is a Kenyan-born British model. Firth attracted attention when, in 2013, she was booked as the first black model in nearly 20 years to appear in a Prada advertising campaign. Early life Firth was born in Momba ...

, British-German model Sophia Ahrens, and German model Antonia Wesseloh. Daisy Love is currently represented by American models Meghan Roche,

Kaia Gerber Kaia Jordan Gerber (born September 3, 2001) is an American model and actress. She is the daughter of supermodel Cindy Crawford and businessman Rande Gerber. After starring in a series of ad campaigns for fashion brands since debuting at Fashi ...

, and Australian model

Adut Akech Adut Akech Bior ( ; born 25 December 1999) is a South Sudanese-Australian model. Akech made her fashion week runway debut as an exclusive in the Saint Laurent S/S 17 show and went on to close both their F/W 17 and S/S 18 shows as an exclusive. I ...

. Gerber has also appeared in campaigns for Daisy Love "Eau So Sweet" with American model Faith Lynch and Haitian model Aube Jolicoeur; and is the face of Eau So Intense. In contemporary times, the perfume's ethos is said to embody the

cottagecore Cottagecore is an internet aesthetic popularised by teenagers and young adults celebrating an idealized rural life. Traditionally based on a rural English and European life, it was developed throughout the 2010s and was first named ''cottagecore ...

trend among young women.

References

{{DEFAULTSORT:Daisy (Marc Jacobs) Products introduced in 2007 Perfumes 21st-century perfumes