The National Fluid Milk Processor Promotion Program was first authorized by the
Fluid Milk Promotion Act of 1990 (7 U.S.C. 6401-6417) (Subtitle H of Title XIX of P.L. 101-624, called the Fluid Act).
Fluid milk processors through a
commodity checkoff program
In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is ...
develop and finance generic advertising programs designed to maintain and expand markets and uses for fluid milk products produced in the United States. The mandatory national fluid milk program is financed by a 20ยข per
hundredweight assessment on all fluid milk processed and marketed commercially in consumer-type packages (except by small processors). Fluid Milk Board annual revenue is approximately $110 million.
The program is administered by the
National Fluid Milk Processor Promotion Board. It should not be confused with the dairy farmer funded
Dairy Promotion Program The Dairy Promotion Program or National Dairy Checkoff is a US commodity checkoff program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and ...
. The program originally required periodic reauthorization by Congress. However, the
2002 farm bill
The Farm Security and Rural Investment Act of 2002, also known as the 2002 Farm Bill, includes ten titles, addressing a great variety of issues related to agriculture, ecology, energy, trade, and nutrition. This act has been superseded by the 2007 ...
(P.L. 107-171, Sec. 1506) gave the program permanent authority.
References
*{{CRS, article = Report for Congress: Agriculture: A Glossary of Terms, Programs, and Laws, 2005 Edition, url = http://ncseonline.org/nle/crsreports/05jun/97-905.pdf, author= Jasper Womach
External links
https://www.ams.usda.gov/about-ams/programs-offices/dairy-program
Commodity checkoff programs
Dairy farming
Dairy marketing