The Daily Planet was a licensed

brothel A brothel, bordello, ranch, or whorehouse is a place where people engage in sexual activity with prostitutes. However, for legal or cultural reasons, establishments often describe themselves as massage parlors, bars, strip clubs, body rub par ...

in Melbourne,

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

. The 18-room establishment was located in Horne Street,

Elsternwick Elsternwick is an inner suburb in Melbourne, Victoria, Australia, 9 km south-east of Melbourne's Central Business District, located within the City of Glen Eira local government area. Elsternwick recorded a population of 10,887 at the 2021 ...

. It was also mentioned in interviews and promoted by Blink 182 during an Australian tour in 1998 and

Jim Jefferies Geoff James Nugent (born 14 February 1977), known professionally as Jim Jefferies, is an Australian comedian, actor, and writer who holds dual Australian and American citizenship. He created and starred in the American FX sitcom ''Legit'' (2 ...

during stand up. The Daily Planet was founded in 1975 by John Trimble, the nephew of

crime boss A crime boss, also known as a crime lord, Don, gang lord, gang boss, mob boss, kingpin, godfather, crime mentor or criminal mastermind, is a person in charge of a criminal organization. Description A crime boss typically has absolute or nearl ...

Robert Trimbole Bruno Robert Trimbole (19 March 1931 – 12 May 1987) was an Australian businessman, drug baron and organised crime boss whose alleged involvement in drug trafficking in the Griffith, New South Wales, area, which according to popular loose fic ...

. In 2003, the brothel's operation was separated from its real estate holdings, and the real estate property trust, named The Daily Planet Limited, proceeded with an

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

on the

Australian Securities Exchange Australian Securities Exchange Ltd or ASX, is an Australian public company that operates Australia's primary securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or confused within Australia as ...

. Heidi Fleiss had been hired to generate publicity. The company acquired a

strip club A strip club is a venue where strippers provide adult entertainment, predominantly in the form of striptease or other Erotic dancing, erotic or exotic dances. Strip clubs typically adopt a nightclub or Bar (establishment), bar style, and can also ...

businesses in 2003. In 2003 the public company resolved to sell the Daily Planet building for $5.7 million. The company changed its name to Planet Platinum Limited and went on to pursue its investments in strip clubs. However, the sale of the Daily Planet building never happened and the property was taken off the market in 2006. In 2018, the Daily Planet closed down with the building transformed in to a Drug and Alcohol Rehabilitation Centre called the ''Wellbeing Planet''.

Sponsorships

The Daily Planet was the primary sponsor of

Daily Planet Racing Daily Planet Racing was an Australian motor racing team that competed in the Australian Touring Car Championship and V8 Supercars between 1992 and 2000. History Daily Planet Racing was formed in 1992 by Daily Planet proprietor John Trimbole. ...

, John Trimble's motor racing team that competed in the Australian Touring Car Championship in the 1990s.John Trimbole
Driver Database

References

External links

* {{Coord, 37, 53, 4.7, S, 144, 59, 59.2, E, type:landmark, display=title Brothels in Australia Buildings and structures in the City of Glen Eira Companies formerly listed on the Australian Securities Exchange Elsternwick, Victoria Entertainment companies of Australia 1975 establishments in Australia 2018 disestablishments in Australia