The Grommet (formerly The Daily Grommet) is an
online marketplace and product discovery platform based in
Somerville, Massachusetts
Somerville ( ) is a city located directly to the northwest of Boston, and north of Cambridge, in Middlesex County, Massachusetts, United States. As of the 2020 United States Census, the city had a total population of 81,045 people. With an area o ...
for consumer products from
maker culture, inventors, entrepreneurs, and small businesses. It was founded in 2008 by CEO Jules Pieri and Chief Discovery Officer Joanne Domeniconi after careers at Continuum,
Keds
Keds is an American brand of canvas shoes with rubber soles. Founded in 1916, the company is owned by Wolverine World Wide. The original shoe design, the Champion, was the first mass-marketed canvas-top "sneaker".
History
Early history
In 1 ...
,
Playskool
Playskool is an American company that produces educational toys and games for children. It is a subsidiary of Hasbro, Inc., and is headquartered in Pawtucket, Rhode Island.
History
The Playskool Institute was established by Lucille King in 1928 ...
, and
Stride Rite
Stride Rite, formerly the Stride Rite Corporation and stylized in all lowercase, is an American children's footwear company. The company markets Stride Rite products globally through brand licensee Vida Shoes International.
History Founding a ...
. They find and review products and select certain ones to be promoted on their website. They present a new product every weekday with an editorial and video story. Members of the website then give feedback on the product. Many of their products were initially funded on the crowdfunding platforms
IndieGogo or
Kickstarter. The Grommet sees itself as a next step after
crowdfunding success to help new businesses get launched.
Since 2008, The Grommet has launched more than 2,800 innovative products, including products from
Fitbit
Fitbit (stylized as fitbit) is an American consumer electronics and fitness company. It produces wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, ...
, Food Should Taste Good,
GoldieBlox
GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 mill ...
, IdeaPaint,
OtterBox,
PopSockets
PopSockets LLC is a privately owned consumer-electronics accessory company that produces removable grips for smartphones. The company was founded in 2012 by David Barnett, who was at the time a philosophy professor.
Overview
In 2014, the first y ...
,
SimpliSafe
SimpliSafe is an American home security company based in Boston, Massachusetts. The company produces and sells self-installed wireless security systems.
History
SimpliSafe was founded in 2006 by then-Harvard Business School students, Chad and E ...
,
SodaStream, and
S'well
S'well is a reusable water bottle and insulated products company headquartered in Manhattan, New York. Sarah Kauss founded the company in 2010 and was the company's CEO until 2020.
History
S'well was founded by Sarah Kauss in 2010. She started ...
.
In June 2014, The Grommet Wholesale was launched at the first White House
Maker Faire to distribute products to gift shops, museum stores, garden centers, supermarkets, and speciality retailers.
In October 2017,
Ace Hardware acquired a majority stake in The
Grommet
Curtain grommets, used among others in shower curtains.
A grommet is a ring or edge strip inserted into a hole through thin material, typically a sheet of textile fabric, sheet metal or composite of carbon fiber, wood or honeycomb. Grommets ar ...
.
In April 2019, Pieri's first book, "How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses" was published by
McGraw-Hill Education.
In September 2022
GiddyUpacquire
Grommetand relaunched it as a product discovery newsletter that empowers its shoppers to buy directly from makers.
See also
*
America's Greatest Makers
''America's Greatest Makers'' was a reality TV show that aired in 2016 on TBS. Twenty-four teams of Makers competed for a $1 million prize and the judging panel consisted of Intel CEO Brian Krzanich, Kevin Pereira, and Carol Roth. It was ...
*
Make (magazine)
''Make'' (stylized as ''Make:'' or ''MAKE:'') is an American magazine published by Make: Community LLC which focuses on Do It Yourself (DIY) and/or Do It With Others (DIWO) projects involving computers, electronics, metalworking, robotics, woodw ...
*
Quirky
*
Scoutmob
Scoutmob was an Atlanta-based startup company whose primary service was an ecommerce website focused on offering unique goods from independent makers.
History
Local deals
Scoutmob was founded in 2010 by David Payne and Michael Tavani as an ...
*
Shark Tank
*
UncommonGoods
References
External links
*
Internet properties established in 2008
Online marketplaces of the United States
{{US-internet-company-stub