DYRC (648 AM) Aksyon Radyo is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

, owned and operated by

Manila Broadcasting Company Manila Broadcasting Company (MBC) is a radio and television network in the Philippines. MBC is currently owned by the FJE Group of Companies of Fred J. Elizalde, which also operates hotels and Pasay-based amusement park Star City. Its AM fla ...

. It serves as the flagship radio station of MBC's regional AM network

Aksyon Radyo Pacific Broadcasting System (PBSI) is a radio broadcast company in the Philippines. It is part of the FJE Group of Companies of the Elizalde family, which also operates hotels and Pasay-based amusement park Star City. Pacific Broadcasting's s ...

. The station's

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

is located at 2nd Floor, GD Uyfang Bldg., Sanciangko cor. Panganiban, St., Brgy. Pahina Central,

Cebu City Cebu City, officially the City of Cebu ( ceb, Dakbayan sa Sugbo; fil, Lungsod ng Cebu; hil, Dakbanwa sang Sugbo), is a 1st class Cities of the Philippines#Legal classification, highly urbanized city in the Central Visayas Regions of the P ...

, and its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is located at Brgy. Tangke, Talisay City.

History

The origins of Aksyon Radyo can be traced to the original DYRC, first known as KZRC on January 7, 1929, by the

Radio Corporation of the Philippines Radio Corporation of the Philippines, presently operating as Radyo Pilipino Media Group, is the Philippine broadcasting company. Originally founded in 1924, it is the oldest radio network in the Philippines; its current incarnation was found ...

, then was sold to Isaac Beck. In 1940, the Heacock Company bought KZRC, and became a sister station to KZRH (now

DZRH DZRH (666 AM) is a radio station owned and operated by Manila Broadcasting Company, which serves as the flagship station. The station's studio is located at the MBC Building, Star City, Vicente Sotto St., CCP Complex, Roxas Boulevard, Pasay ...

) Manila. After

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

, the Elizalde family bought all Heacock stations. This gave birth to the Manila Broadcasting Company. KZRC became DYRC after Philippine independence, through MBC's subsidiary Cebu Broadcasting Company. DYRC was the pioneer AM station in Genie Peralta Vaminta and Henry Halasan topped the bill in prime time broadcasting. Some famous personalities aired on DYRC were

Nene Pimentel Aquilino Quilinging Pimentel Jr. (, December 11, 1933 – October 20, 2019), commonly known as Nene Pimentel, was a Filipino politician and human rights lawyer who was one of the leading political opposition leaders during the regime of Ferdinan ...

, Former Cong. Tony Cuenco, Asia's Queen of Songs

Pilita Corrales Pilar Garrido Corrales (born August 22, 1937) is a Filipino pop singer, songwriter, actress, comedian and television presenter. She is dubbed as "Asia's Queen of Songs" and is widely known for her rendition of "Kapantay ay Langit" which eventu ...

, veteran broadcaster Angelo Castro Sr., Former DILG Secretary Inday Nita Cortez Daluz, Arch. Angel Lagdameo, lawyer Jane Paredes, among others. Star Cebuano singers featured in DYRC were: Josie Lauron, Josephine Ferrer, Stacs Huguete, and child singer Amapola Cabase popularly known as Amapola, to name a few. Bandleaders and pianists leading the DYRC-DYBU bands were Emilio Villareal and Manny Cabase. On January 4, 1999, Padayon Pilipino Media Consultancy Services Inc. took over the management of the station and changed its call sign to

DYXR DYXR (1395 AM) is a relay station of DZRH, owned and operated by Manila Broadcasting Company through its licensee, Cebu Broadcasting Company. The station's transmitter is located at Brgy. Tangke, Talisay, Cebu Talisay, officially the City ...

. This marks the birth of Aksyon Radyo. Back then, its studios were located at Brgy. Tangke,

Talisay, Cebu Talisay, officially the City of Talisay ( ceb, Dakbayan sa Talisay; fil, Lungsod ng Talisay), is a 3rd class component city in the province of Cebu, Philippines. According to the 2020 census, it has a population of 263,048 people. The name of ...

. On September 21, 2010, BisaLog Broadcasting (owned by lawyer/host Rhina Seco, DZRH-Aksyon Radyo News Bureau Manila's Niño Padilla, and Aksyon Radyo Program Director Ed Montilla) took over the management of the station and brought back its original callsign DYRC as part of its 70th anniversary. It moved to Unit 301 Doña Luisa Building, Fuente Osmeña. At the same time, DYRC launched "Dangpanan", the local version of DZRH's "Operation Tulong" that offers free medical, dental and legal services to the needy; as well as a music format on Sundays. Prior to its relaunch, the station went off the air in August 2010 and Padayon Pilipino's management revived its operations in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

as the US News Buraeu of Aksyon Radyo. In the wake of the

canonization Canonization is the declaration of a deceased person as an officially recognized saint, specifically, the official act of a Christian communion declaring a person worthy of public veneration and entering their name in the canon catalogue of ...

Pedro Calungsod Pedro Calungsod ( es, Pedro Calúñgsod or archaically ; mid-1650s – April 2, 1672), also known as Peter Calungsod and Pedro Calonsor, was a Catholic Filipino-Visayan migrant, sacristan and missionary catechist who, along with the Spanish J ...

in 2012, DYRC adopted a temporary branding Radyo Calungsod.Radio anchor shot dead in Cebu City
/ref> In May 2018, Manila Broadcasting Company took over the operations of DYRC with Atty. Rudolph Steve E Jularbal as its Station Manager (who also happens to be the station manager of DYRC's parent station, DZRH) and Jovelyn Satinitigan as Station Operations Head. Just recently, the station moved to its current studios in GD Uyfang Building. On November 15, 2021, Aksyon Radyo along with sister stations launched their new logos and its new corporate slogan, ''Sama-Sama Tayo, Pilipino!'' (lit. ''We are all Filipinos!'').

History

References

See also