DYLS (97.1 FM), formerly known as MOR 97.1 Lupig Sila!, was a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

owned and operated by

ABS-CBN Corporation ABS-CBN Corporation is a Filipino media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment and media conglomerate in the Philippines. It is a subsidiary of Lopez Holdings Corporation which is owned b ...

. The station's studio and offices were located at the ABS-CBN Broadcasting Complex, North Road, Jagobiao,

Mandaue Mandaue (), officially the City of Mandaue ( ceb, Dakbayan sa Mandaue; fil, Lungsod ng Mandaue), is a 1st class highly urbanized city in the Central Visayas region of the Philippines. According to the 2020 census, it has a population of 364,116 ...

, while its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

was located at Babag 2, Brgy. Busay,

Cebu City Cebu City, officially the City of Cebu ( ceb, Dakbayan sa Sugbo; fil, Lungsod ng Cebu; hil, Dakbanwa sang Sugbo), is a 1st class highly urbanized city in the Central Visayas region of the Philippines and capital of the Cebu Province. Acc ...

. The frequency is currently used by

Jimalalud Jimalalud, officially the Municipality of Jimalalud ( ceb, Lungsod sa Jimalalud; tl, Bayan ng Jimalalud), is a 4th class municipality in the province of Negros Oriental, Philippines. According to the 2020 census, it has a population of 32,256 pe ...

-based

Radyo Bandera Bandera News Philippines is a regional broadcast company in the Philippines. Its main headquarters is located in Macasaet Business Complex, Roxas St., Puerto Princesa. Bandera News operates a number of stations across the country under the Rad ...

History

1992-1994: The Great Romance

The station was established on January 20, 1992, as LS 97.1 with the tagline ''The Great Romance''. It aired an

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...

format, similar to its

Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...

station. At that time, it was formerly owned by AMCARA Broadcasting Network.

1994-1997: Star Radio

On October 1, 1994, the station was reformatted as Star Radio 97.1, based from the branding its Cagayan de Oro station adopted one year prior. It carried a mass-based format. In July 1996, ABS-CBN acquired the station from AMCARA.

1997-2001: ABS-CBN Radio

On March 1, 1997, following the formation of Regional Network Group (RNG), the station was rebranded as ABS-CBN Radio LS97 with the taglines "Lupig Sila!" and "For Life!" (which was later adapted by the Manila station a year later). A few months later, a RRC-PSRC Survey shows 97.1 spotted the market so that they can make it to top 1 in the city. On February 8, 1999, it was later changed its name to ABS-CBN LS 97.1 For Life!.

2001-2020: MOR 97.1

On July 14, 2001, as part of rebranding ABS-CBN's RNG FM stations coinciding with the Cagayan de Oro station's 8th Anniversary, the station was rebranded as MOR 97.1 Lupig Sila! For Life!. According to Nielsen and Kantar Media Survey, MOR is the Number 1 Radio Station in Metro Cebu for the last quarter of 2011. On July 30, 2016, the station celebrated its 20th Anniversary with a tagline, "''#20MakaHAPPY''". At the same year, MOR 97.1 Cebu is considered to being the Official Number 1 Radio station in Metro Cebu based on Kantar Media Surveys with the audience share of 27.20% during the 1st Quarter of FY 2016. On June 1, 2017, TV Patrol Central Visayas began airing on the station alongside sister station DYAB Radyo Patrol, becoming the first regional MOR station to do such. On June 1, 2019, the station, along with MOR Manila and MOR Baguio, is available on Sky Cable.

2020-present: Shutdown

On May 5, 2020, the station, along with the other My Only Radio stations, went off the air due to the cease and desist order of the

National Telecommunications Commission The National Telecommunications Commission (NTC; fil, Pambansang Komisyon sa Telekomunikasyon) is an attached agency of the Department of Information and Communications Technology responsible for the supervision, adjudication and control over a ...

as the network's legislative franchise to operate expired the day before. It currently operates as an online platform.‘Tahanan po ang MOR for 12 years. Sorry.’ DJ Chacha bids tearful goodbye as MOR, ‘My Only Radio’, faces closure
/ref>

References

External links

* * {{coord missing, Philippines DYLS-FM Radio stations established in 1992 MOR Philippines stations Radio stations disestablished in 2020 Defunct radio stations in the Philippines