DYCD (103.5 FM), broadcasting as 103.5 Retro Cebu, is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

owned and operated by Ditan Communications, a subsidiary of

UM Broadcasting Network The University of Mindanao Broadcasting Network (UMBN) is a Philippine radio network majority-owned and controlled by the Torres family. It serves as the media arm of the University of Mindanao. Its headquarters are located at the UMBN Media ...

. The station's studio and offices are located at Room 309, 3rd Floor, Doña Luisa Bldg., Fuente Osmeña,

Cebu City Cebu City, officially the City of Cebu ( ceb, Dakbayan sa Sugbo; fil, Lungsod ng Cebu; hil, Dakbanwa sang Sugbo), is a 1st class Cities of the Philippines#Legal classification, highly urbanized city in the Central Visayas Regions of the P ...

, and its transmitter is located at Brgy. Kalunasan,

. This station operates 24/7.

History

1995-2002: Kiss FM

220px, left, Wild FM logo from 2000 to 2010 This station was established in 1995 as Kiss FM 103.5, carrying a

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

format. It was then located at the 4th level of

Ayala Center Cebu Ayala Center Cebu is a large shopping mall owned by Ayala Malls at the Cebu Business Park in Cebu City, Philippines. It is the first Ayala mall located outside of Metro Manila. It opened in November 1994, one year after their rival mall, SM City ...

2002-2015: Wild FM

Wild FM Cebu used to be on 105.9 MHz under the call letters DYWC from 1994 to 2000. In August 2002, UMBN acquired the station from Ditan Communications and relaunched the station as 103.5 Wild FM with its first site at the

University of San Carlos The University of San Carlos, also referred to by its acronym USC or colloquially shortened to San Carlos, is a private, Catholic, research, coeducational basic and higher education institution administered by the Philippine Southern Province ...

main campus along Pelaez St. Wild FM's unique Contemporary Hit Radio (CHR-Dance) format with 20-minute nonstop re-mix every hour soon got Cebuanos shaking and dancing. This not-so-secret formula is the key to Wild FM's air dominance in every area that it operates in, a driving, pulsating beat partnered with a dynamic deejay and spinner. 220px, left, Wild FM logo from 2011 to 2015 On March 27, 2005, Wild FM moved to a new site at Doña Luisa Bldg., Fuente Osmeña, uptown Cebu to get closer to the listeners and clients. On late January 2015, after almost 12 years on the air, Wild FM quietly ended its broadcast and went off the air for a month.

2015-present: Retro Cebu

220px, Retro Cebu logo from 2015 to 2021 On March 16, 2015, the station resumed its broadcast as 103.5 Retro Cebu, this time playing

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

. In a span of a few months, this station's format change became hugely successful to retro music fanatics and it became a hit. A year later, the Retro was adapted by its Davao station.Ciar: 103.5 Retro Cebu-FM ‘Yesterday’s Hits Today’
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References

Radio stations in Metro Cebu Radio stations established in 1995 {{Philippines-radio-station-stub