DXUR (97.1 FM), broadcasting as Halo Halo 97.1, is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

owned and operated by Viva Live, Inc., a subsidiary of

Viva Entertainment Viva Communications Inc., formerly known as Viva Entertainment Inc. and simply Viva, is a Philippine media and entertainment company headquartered in Pasig City. It was founded on November 11, 1981, by Vic del Rosario and his sister Tess Cruz. ...

. The station's studio and transmitter are located at Unit 49, 4th Floor, Landco Corporate Center Bldg., J.P. Laurel Ave., Bajada,

Davao City Davao City, officially the City of Davao ( ceb, Dakbayan sa Dabaw; ), is a first class highly urbanized city in the Davao Region, Philippines. The city has a total land area of , making it the largest city in the Philippines in terms of lan ...

. It operates daily from 4:00 AM to 10:00 PM.

History

The station was launched in 1996 as UR97 Ultimate Radio, carrying a

CHR/Top 40 Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

format. In 2010, after the success of a daily Christian program, the station rebranded as Mango Radio and carried a christian radio format. In 2013, Viva Live, Inc. acquired the franchises of Ultimate Entertainment Inc., prompting Mango Radio to move its broadcasts online. In January 2015, the station went back on air as Oomph Radio, carrying a

format. It was manned by jocks, most of them who used to work with the defunct Mix FM In June 2016, the station rebranded back to UR97 and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned on air. In February 2017, the Oomph Radio brand was retired once again due to management decision. In May 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only

Original Pilipino Music The music of the Philippines ( fil, Musika ng Pilipinas) includes the musical performance arts in the Philippines and the music of Filipinos composed in various local and international genres and styles. Philippine musical compositions are ofte ...

.Halo Halo Radio boosts Pinoy pop in the south
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Halo Halo Stations

References

{{coord missing, Philippines Radio stations in Davao City Radio stations established in 1996 OPM formatted radio stations in the Philippines Viva Entertainment