DXUE (103.5 FM), broadcasting as Halo Halo 103.5, is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

owned and operated by Viva Live, Inc., a subsidiary of

Viva Entertainment Viva Communications Inc., formerly known as Viva Entertainment Inc. and simply Viva, is a Philippine media and entertainment company headquartered in Pasig City. It was founded on November 11, 1981, by Vic del Rosario and his sister Tess Cruz. ...

. Its studio and

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

are located at Room 404, BGIDC Bldg., Nuñez St. cor. Tomas Claudio St.,

Zamboanga City Zamboanga City, officially the City of Zamboanga (Chavacano and es, Ciudad de Zamboanga, Tausūg: ''Dāira sin Sambuangan'', fil, Lungsod ng Zamboanga, ceb, Dakbayan sa Zamboanga), is a city in the Zamboanga Peninsula region of the Philipp ...

Profile

The station began operations in 1996 as Ultimate Radio 103.5 UE, carrying a

CHR/Top 40 Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

format with the slogan ''The Spirit of Zamboanga''. In 2013, Viva Live, Inc. acquired the franchises of Ultimate Entertainment Inc. In October 2014, the station went back on air as Oomph Radio, carrying a

format. In June 2016, the station rebranded back to 103.5 UE and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned. In February 2017, the Oomph Radio brand was retired once again due to management decision. In May 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only

Original Pilipino Music The music of the Philippines ( fil, Musika ng Pilipinas) includes the musical performance arts in the Philippines and the music of Filipinos composed in various local and international genres and styles. Philippine musical compositions are ofte ...

.Listen to Halo Halo Radio 103.5 FM Zamboanga from Viva Entertainment
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Halo Halo Stations

References

Radio stations in Zamboanga City Viva Entertainment Radio stations established in 1996 {{Philippines-radio-station-stub