DWSM (102.7
FM) - broadcasting as 102.7 Star FM - is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
owned and operated by
Bombo Radyo Philippines
Bombo Radyo Holdings, Inc. (d/b/a Bombo Radyo Philippines) is a Philippine radio network of the ''Florete Group of Companies'', which also manages banking and pawnshop operations. Its main office and headquarters are located at Florete Bldg., 24 ...
through its licensee People's Broadcasting Service, Inc. Its studio, offices and transmitter are located at Unit D, 18th floor, Strata 2000, F. Ortigas Jr. Ave., Ortigas Center,
Pasig
Pasig, officially the City of Pasig ( fil, Lungsod ng Pasig), is a 1st class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 803,159 people.
It is located along the ...
. Its news center, which hosts Bombo Radyo's flagship national newscast ''Bombo Network News'', is located at Florete Bldg., 2406 Nobel St. cor. Edison St.,
Makati
Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines.
Makati is the financial center of the Philippines; it has the highest concentration ...
.
As of Q3 2018, 102.7 Star FM is the 6th most-listened FM radio station in
Metro Manila
Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...
, based on a survey commissioned by
Kantar Media Philippines
Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly called Kantar Media Philippines or simply Kantar Media), is a market research firm in the Philippines specializing in broadcast media. Kantar Media is re ...
and
Kapisanan ng mga Brodkaster ng Pilipinas
The Kapisanan ng mga Brodkaster ng Pilipinas (KBP; en, Association of Broadcasters of the Philippines) is a broadcast media organization in the Philippines which provides its members broadcasting standards. The KBP was organized on April 27, 19 ...
.
History
1978–1987: WXB
The station was established in 1978 under the call letters
DWXB
WXB 102 is a former Metro Manila FM radio station and current Internet radio station that plays new wave, punk rock, gothic rock, synthpop, electronic music, dance-punk, post-punk, classic alternative rock and more from the UK, US, Philip ...
. It was initially known as Magic Disco 102 with a
disco
Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...
format and was owned by the
National Council of Churches in the Philippines
The National Council of Churches in the Philippines (NCCP; tl, Sangguniáng Pambansâ ng mga Simbahan sa Pilipinas) is a fellowship of ten Protestant and non Roman Catholic Churches in the Philippines denominations, and ten service-oriented organ ...
, with studios located at the
Philippine Christian University
The Philippine Christian University (PCU) is a private, Protestant coeducational basic and higher education institution located in Ermita, Manila, Philippines. It was founded in 1946 through the initiatives of the laymen of the Evangelical Assoc ...
along
Taft Avenue
Taft Avenue ( fil, Abenida Taft; es, Avenida Taft) is a major road in the south of Metro Manila. It passes through three cities in the metropolis: Manila, Pasay and Parañaque. The road was named after the former Governor-General of the Philippin ...
,
Manila
Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...
. In 1982, DWXB was acquired by Universal Broadcasting Network and rebranded as Cute 102 with a Top 40 format. It transferred to Donada St. near the
Rizal Memorial Coliseum
The Rizal Memorial Coliseum is an indoor arena in the Rizal Memorial Sports Complex in Manila, Philippines. Its capacity is 6,100.
History
The Rizal Memorial Coliseum within the Rizal Memorial Sports Complex was built on the former site of Manil ...
in
Pasay
Pasay, officially the City of Pasay ( fil, Lungsod ng Pasay; ), is a 1st class Cities of the Philippines#Legal classification, highly urbanized city in the Metro Manila, National Capital Region of the Philippines. According to the 2020 census, i ...
. In 1983, it rebranded as WXB 102 and added New Wave music to its playlist. It was in 1985 when it became a fully fledged New Wave station. It was instrumental to inspired many rock artists such as
The Dawn, Identity Crisis, and Violent Playground. It briefly competed with another New Wave station, Power 105 BM FM (now known as
Q105). Despite a signal of a minuscule 1 kilowatt, it acquired a cult following. The station signed off on June 9, 1987, when the
Corazon Aquino administration began sequestering the properties owned by her predecessor
Ferdinand Marcos
Ferdinand Emmanuel Edralin Marcos Sr. ( , , ; September 11, 1917 – September 28, 1989) was a Filipino politician, lawyer, dictator, and kleptocrat who was the 10th president of the Philippines from 1965 to 1986. He ruled under martial ...
and his cronies. The studio of WXB 102 was sequestered. The successor of WXB 102,
NU 107
Nu or NU may refer to:
Arts and entertainment Music
* Nu metal, a heavy metal fusion genre
* Nu jazz, a jazz fusion genre
* Nu-disco, a genre of dance music
* Nu gaze, a shoegaze fusion genre
* Nu prog, a subgenre of progressive rock
* Nu-funk, a ...
, owned by the Progressive Broadcasting Corporation, began broadcasting on October 31, 1987, until its demise in November 2010.
1987–1994: The Gentle Wind
Bombo Radyo Philippines
Bombo Radyo Holdings, Inc. (d/b/a Bombo Radyo Philippines) is a Philippine radio network of the ''Florete Group of Companies'', which also manages banking and pawnshop operations. Its main office and headquarters are located at Florete Bldg., 24 ...
acquired the station, changed its call letters to DWSM and rebranded it as 102.7 WSM The Gentle Wind. Its transmitter power was increased dramatically to 25 kilowatts. At that time, their studios and transmitter were located at the Philippine Communications Center (PHILCOMCEN) building (now demolished in 2015) in Pasig. At the same time, the station started programming with an easy listening format. It went off the air on March 30, 1994.
1994–present: Star FM
Bombo Radyo Network rebranded the station as 102.7 Star FM on April 22, 1994, using the English medium and it changed its language of medium to Filipino at the dawn of the new millennium when the Masa format started. The new format played OPM songs, along with foreign songs and news every Monday to Saturday (also Sundays, when breaking news or developing story warrants) at 7:00 am–8:00 am, 12:00 noon-12:30 pm, and 6:00 pm–7:00 pm, and they also provide news updates on a regular basis throughout the day and The Holy Rosary simultaneously from 31 Bombo Radyo and Star FM Stations in 24 key cities nationwide since April 5, 2010 operates from Monday to Sunday at 9:00-9:30 pm. Back in 1995, Star FM Manila played musics in the 60s, 70s, 80s and 90s and it is the only station to play music on a compact disc. Notable programs in the 90s are included, It's All For You (in the Morning/Afternoon/Evening), Star Sweep, Twilight Zone, among others. The station started the "masa" trend in FM stations. On February 24, 2013, Star FM relocated the studios from the EGI Building in Taft,
Pasay
Pasay, officially the City of Pasay ( fil, Lungsod ng Pasay; ), is a 1st class Cities of the Philippines#Legal classification, highly urbanized city in the Metro Manila, National Capital Region of the Philippines. According to the 2020 census, i ...
to its current home in Strata 2000 in
Pasig
Pasig, officially the City of Pasig ( fil, Lungsod ng Pasig), is a 1st class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 803,159 people.
It is located along the ...
in line with the modern broadcast standards.
References
External links
Star FM Manila FB Page*
{{coord missing, Metro Manila
OPM formatted radio stations in the Philippines
102.7 Star FM
Radio stations established in 1978
Bombo Radyo Philippines