DWKL (92.7 FM), broadcasting as 92.7 Brigada News FM, is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

owned and operated by

Brigada Mass Media Corporation Brigada Mass Media Corporation (BMMC) is a newspaper company and media network in the Philippines. It is the first-ever local Tri-media organization to have emerged from the Soccsksargen area as a national network with its array of Brigada Ne ...

in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

. The studio and transmitter are located at The Crossroads Building, Maharlika Highway, Brgy. Isabang,

Lucena Lucena, officially the City of Lucena ( fil, Lungsod ng Lucena), is a 1st class highly urbanized city in the Calabarzon region of the Philippines. It is the capital city of the province of Quezon where it is geographically situated but, in t ...

. Despite its proximity to its flagship sister, the station primarily served the Lucena-Gumaca radio market with its own local personnel under its former news format.

History

1987 - 2011: Bay Radio

The station first went on air as 92.7 Bay Radio of the

Baycomms Broadcasting Corporation Baycomms Broadcasting Corporation is a Philippine broadcast media company. It was a radio network which operated a number of stations across regional areas in the Philippines under the Bay Radio branding. It currently serves as the licensee for ...

, having a CHR format. Similar to most stations within the network, financial losses hounded the outlet until April 2011 when regional company Air One Global Advertising Corporation brokered 92.7 FM.

April - June 2011: Failed move to Batangas

Air One relocated 92.7 FM to

Lemery, Batangas Lemery, officially the Municipality of Lemery ( tgl, Bayan ng Lemery), is a 1st class municipality in the province of Batangas, Philippines. According to the 2020 census, it has a population of 93,186 people. Lemery is a growing urban center in ...

and installed a 30 kW antenna on a series of test broadcasts without any stingers except its temporary ID: ''You are listening to 92.7 DWKL, now on test broadcast''. However, Air One was granted instead a new leasing agreement from

Radio Mindanao Network Radio Mindanao Network, Inc. (RMN), d.b.a. RMN Networks or RMN Network, is a Filipino media company based in Makati, Philippines. It is primarily involved is one of the largest radio networks. Its corporate office is located at the 4th Floor ...

through

DWCH 91.9 Air1 Radio (DWCH 91.9 MHz) is an FM station owned by Iddes Broadcast Group and operated by Air1 Global Advertising Corporation. Its studios are located at the 4th floor, Lucy Bldg., Brgy. Alangilan, Batangas City, and its transmitter i ...

at 91.9 FM, vacating 92.7 on June 6, 2011, and returning the existing calls and original ownership to Lucena City.

2011 - 2013: Joint Venture

Baycomms retook operations of 92.7 after its failed move. This time, the Lucena City government brokered the station. This format lasted until

bought the Bay Radio network.

2013 - 2019: Brigada News FM

In April 2014, 92.7 Brigada News FM launched its news operations with Sandy Madarcos and Allan Llaneta. The former was later promoted to 104.7 FM. The station, despite initial success, lagged behind the already-crowded Lucena all-news ratings and by July 2015, the station cut its local programming to defer operations to its flagship station. In July 2017, 92.7 resumed its local operations on a test broadcast. The full relaunch of the station was on September 8, 2017. By May 2019, the station still lagged in the Lucena City radio ratings, raising concerns that the station & nearby 104.7 from Manila/Batangas are both received in the city.

2019 - 2020: Return of Bay Radio

On June 8, 2019, 92.7 was rebranded back as 92.7 Bay Radio with its new slogan "Sabay sa Bay" and it switched back to its music format. The move also came as a corporate and logistical decision to unify the regional coverage for 104.7. Despite the format change, its Brigada Healthline publicity assets remains intact.Mass comm students host radio show on Bay FM
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2020 - present : Return of Brigada News FM

On January 20, 2020, the station switched back to Brigada News FM branding and usual format. It currently carries a mix of local programming and hook-up shows with Brigada News FM National.

References

{{DEFAULTSORT:Dwkl Radio stations in Lucena, Philippines OPM formatted radio stations in the Philippines Radio stations established in 1987