The DS 7 Crossback, now known as simply the DS 7, is a compact luxury

crossover SUV A crossover, crossover SUV, or crossover utility vehicle (CUV) is a type of automobile with an increased ride height that is built on unibody chassis construction shared with passenger cars, as opposed to traditional sport utility vehicles ( ...

from the French

automaker The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % suc ...

DS Automobiles DS Automobiles is a French luxury vehicle marque which was introduced in 2009. Formerly part of Citroën, DS has been a standalone brand since 2015 (2012 in China). DS can be an abbreviation of Different Spirit or Distinctive Series, although it ...

. The vehicle was presented for the first time on 28 February 2017, and its public premiere was at the 87th Geneva Motor Show in March 2017. The DS7, like the

Citroën C5 Aircross The Citroën C5 Aircross is a compact crossover SUV produced by the French automaker Citroën since late 2017. It started as the Citroën Aircross concept car which was unveiled at the 2015 Shanghai Auto Show. The production version was officiall ...

, is based on the EMP2 platform of

Groupe PSA The PSA Group (), legally known as Peugeot S.A. (Peugeot Société Anonyme, trading as Groupe PSA; formerly known as PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles ...

. Though not the first SUV for and from the brand (see DS 6), it is the first SUV for Europe.

Overview

2018 DS 7 Crossback Ultra Prestige PTC 1

The DS7 was revealed to the press on 28 February 2017, before being shown to the public at the 2017 Geneva Motor Show and marketed in January 2018 for diesel versions.

Positioning

With the

DS 5 The DS 5 is a compact executive hatchback which was designed and developed by the French automaker Citroën, and launched in the market in Europe in November 2011. It was the third model in the premium sub brand DS. Released as the Citroën ...

in 2011 being the last new model launched by DS Automobiles in Europe, its overall sales have been affected, falling in recent years. As well as improving sales, the DS 7 Crossback was more comfortable, with build quality and technologies (driving aids, semi-autonomous driving) also improved.

DS7 Crossback Presidential

On his inauguration on 14 May 2017, the elected

president President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...

Emmanuel Macron Emmanuel Macron (; born 21 December 1977) is a French politician who has served as President of France since 2017. ''Ex officio'', he is also one of the two Co-Princes of Andorra. Prior to his presidency, Macron served as Minister of Econ ...

chose the DS 7 Crossback as his presidential car. This was the first time a president used an

SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definiti ...

model as part of an inauguration ceremony. It was only used once for this occasion and was later exhibited in the showroom DS World Paris. This specific version (lent seven months before the model is sold in France, scheduled for January 2018) is in an ink blue color and has a custom-made made, uncovered roof. French flags and logos "RF" (for "République Française" (or " heFrench Republic" in French)) appear in various places, the interiors a black leather, and a "lacquer canvas" (a fabric coated with

lacquer Lacquer is a type of hard and usually shiny coating or finish applied to materials such as wood or metal. It is most often made from resin extracted from trees and waxes and has been in use since antiquity. Asian lacquerware, which may be ca ...

) has been specially made by the Maury workshop. On the occasion of the

European Heritage Days European Heritage Days (EHD) is a joint action of the Council of Europe and the European Commission involving all 50 signatory states of the European Cultural Convention under the motto, ''Europe: a common heritage''. The annual programme offers o ...

on 16 and 17 September 2017, the DS 7 Crossback Présidentiel was exhibited in the courtyard of the Palais de l'Elysée.

Gallery

File:DS 7 Crossback E-Tense IMG 2556.jpg, DS 7 Crossback E-Tense File:DS 7 Crossback E-Tense IMG 2552.jpg, E-Tense Rear view File:DS 7 Crossback E-Tense Auto Zuerich 2021 IMG 0588.jpg, Interior

Notes

References

{{Groupe PSA 2010s cars DS vehicles Cars introduced in 2017 Crossover sport utility vehicles Luxury crossover sport utility vehicles Plug-in hybrid vehicles Partial zero-emissions vehicles Hybrid sport utility vehicles All-wheel-drive vehicles 2020s cars