DSF Europe is a European
trade association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. An industry tra ...
founded in November 2008. It is an independent affiliate of the US-based
Digital Signage Federation
Digital Signage Federation (DSF) is an American non-profit organization dedicated to the advancement of the Digital Signage industry. It was established and named by Angelo R. Varrone, then founded in 2010 by a number of industry professionals to ...
(DSF). It seeks to unify
digital signage
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public ...
industry advocacy and was founded to promote digital
out-of-home communication as an advertising medium.
DSF
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
administration offices are based in
Munich
Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
.
History
DSF Europe was founded on November 13, 2008 as the Out-of-home Video Advertising Bureau, Europe (OVAB Europe). This was originally as an offshoot of the US-based Out-of-home Video Advertising Bureau, a trade association, which has since changed its name to the
Digital Place-based Advertising Association (DPAA).
The founding board members consisted of president Dirk Huelsermann, vice-chairman Ronni Guggenheim and vice-president and treasurer Richard Malley.
The original launch of the association (as OVAB Europe) in 2008 came at a time when the digital out-of-home advertising market was predicted to expand rapidly in Europe, with some large global outdoor media network owners, such as
JCDecaux and
Clear Channel, already investing in the market.
[
]
Recent Events
OVAB Europe announced its affiliation with the DSF in February 2016, and changed its name to DSF Europe. The tie-up between the two associations was brokered by OVAB Europe president, Dirk Huelsermann and the DSF’s 2015 immediate past chair, Ken Goldberg. The stated intention is to unify digital signage industry advocacy around the world.
DSF Europe will still maintain its independence, controlling its own budget and agenda, and will have a seat on the board of the DSF.
The current board members are listed as:
* Founder and President: Dirk Huelsermann (NEC / VUKUNET)
* Vice President: Winfried Karst (Silverflow Media)
* Treasurer: Markus Deserno (Seen Media)
* General Secretary: Florian Rotberg (invidis consulting)
Membership
The following companies were founding members of the bureau:
* Neo Advertising
* invidis consulting
* ECE Flatmedia
*
IBM Deutschland
*
Philips
Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters i ...
*
NEC Display Solutions
Sharp NEC Display Solutions (Sharp/NEC; formerly NEC Display Solutions or NDS and NEC-Mitsubishi Electric Visual Systems or NEC-Mitsubishi or NM Visual) is a manufacturer of computer monitors and large-screen public-information displays, and has so ...
* Minicom Advanced Systems Ltd
Its membership has since expanded to over twenty member companies.
In 2011 OVAB Europe widened its intended membership base to include the
MENA
MENA, an acronym in the English language, refers to a grouping of countries situated in and around the Middle East and North Africa. It is also known as WANA, SWANA, or NAWA, which alternatively refers to the Middle East as Western Asia (or a ...
region. The first member from that region was reported as being the
Abu Dhabi Media Company.
Standards
OVAB Europe and its members have collaborated to create a number of standards related to the digital out-of-home and digital signage industries. These have been made public, along with new standards drafts available for public scrutiny.
At the Integrated Systems Europe trade show event in 2010, the OVAB Europe stand was used to promote the adoption of industry standards.
Research
In 2009, OVAB Europe launched the DOOH Business Climate Index (DBCI), which is designed to be a benchmark assessment of the sector across several European countries. Selected participants evaluate their current economic situation and anticipated development in the following six months. The results are used to produce an overall index number, planned to be updated each quarter of the year.
The DBCI is currently produced bi-monthly, and covers 75% of the EMEA public display market. It is produced for OVAB Europe by member company invidis consulting.
[
]
References
{{reflist
External links
OVAB Europe official site
Advertising trade associations
European trade associations