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''Dianetics: The Modern Science of Mental Health'', sometimes abbreviated as ''DMSMH'', is a book by L. Ron Hubbard about Dianetics, a
pseudoscientific Pseudoscience consists of statements, beliefs, or practices that claim to be both scientific and factual but are incompatible with the scientific method. Pseudoscience is often characterized by contradictory, exaggerated or unfalsifiable claim ...
system that would later become part of Scientology. Hubbard claimed to have developed it from a combination of personal experience, basic principles of Eastern philosophy and the work of Sigmund Freud. The book is considered part of Scientology's canon. It is colloquially referred to by Scientologists as ''Book One''. The book launched the movement, which later defined itself as a religion, in 1950. As of 2013,
New Era Publications The Church of Scientology is a group of interconnected corporate entities and other organizations devoted to the practice, administration and dissemination of Scientology, which is variously defined as a cult, a business, or a new religious ...
, the international publishing company of Hubbard's works, sells the book in English and in 50 other languages. In this book, Hubbard wrote that he had isolated the "dynamic principle of existence", which he states as the basic command ''Survive!'', and presents his description of the human mind. He identified the source of human aberration as the "reactive mind", a normally hidden but always conscious area of the mind, and certain traumatic memories ( engrams) stored in it. ''Dianetics'' describes counseling (or
auditing An audit is an "independent examination of financial information of any entity, whether profit oriented or not, irrespective of its size or legal form when such an examination is conducted with a view to express an opinion thereon.” Auditing ...
) techniques which Hubbard claimed would get rid of engrams and bring major therapeutic benefits. The work was criticized by scientists and medical professionals, who note the work is
pseudoscientific Pseudoscience consists of statements, beliefs, or practices that claim to be both scientific and factual but are incompatible with the scientific method. Pseudoscience is often characterized by contradictory, exaggerated or unfalsifiable claim ...
and observe that the claims presented in the book are written in superficially scientific language but without evidence. Despite this, ''Dianetics'' proved a major commercial success on its publication, although
B. Dalton B. Dalton Bookseller (often called B. Dalton or B. Dalton's) was an American retail bookstore chain founded in 1966 by Bruce Dayton, a member of the same family that operated the Dayton's department store chain. B. Dalton expanded to become the ...
employees have stated these figures were inflated by Hubbard's Scientologist-controlled publisher, who had groups of Scientologists each purchase dozens or even hundreds of copies of Hubbard's books and who sold these back to the same retailers.
Adam Clymer Adam Clymer (April 27, 1937 – September 10, 2018) was an American journalist. He was a prolific political correspondent for ''The New York Times.'' Career Clymer worked for the ''New York Daily News'' for a short period. Clymer worked for ''T ...
, a '' New York Times'' executive and journalist, said the newspaper examined the sales patterns of Hubbard's books and uncovered no instances in which vast quantities of books were being sold to single individuals.


Background

Before the publication of ''Dianetics'', L. Ron Hubbard was a prolific writer for pulp magazines. He attended George Washington University engineering school, but did not graduate. The Church of Scientology considers the book ''Dianetics: The Modern Science of Mental Health'' as a representation of Hubbard's concepts of "the human mind, its functions, and the problems related to these functions." Hubbard presented Dianetics as a "therapeutic technique with which can be treated all inorganic mental ills and all organic psychosomatic ills, with the assurance of complete cure in unselected cases." In this body of work, Hubbard also attested that human beings are motivated "only" by survival. According to Hubbard, the ideas in ''Dianetics'' were developed over twelve years of research, although many of his friends at the time said this claim is false. The first public outline of those ideas was an article in the
pulp magazine Pulp magazines (also referred to as "the pulps") were inexpensive fiction magazines that were published from 1896 to the late 1950s. The term "pulp" derives from the cheap wood pulp paper on which the magazines were printed. In contrast, magazine ...
''
Astounding Science Fiction ''Analog Science Fiction and Fact'' is an American science fiction magazine published under various titles since 1930. Originally titled ''Astounding Stories of Super-Science'', the first issue was dated January 1930, published by William C ...
'', titled "Dianetics: A new science of the mind" appearing a few weeks before the publication of the book but published in the May 1950 issue of the magazine, the same month the book was published; the book-length article was later published as the book '' Dianetics: The Evolution of a Science''. This advance publicity generated so much interest that in April 1950, Hubbard and ''Astounding'' editor John W. Campbell with other interested parties established the
Hubbard Dianetic Research Foundation Dianetics (from Greek ''dia'', meaning "through", and ''nous'', meaning "mind") is a set of pseudoscientific ideas and practices regarding the metaphysical relationship between the mind and body created by science fiction writer L. Ron Hu ...
. Hubbard claimed to have written ''Dianetics'' in three weeks. His writing speed was assisted by a special IBM typewriter which accepted paper on a continuous roll and which had dedicated keys for common words like ''the'' or ''but''. An early version of the book, ''Abnormal Dianetics'', intended for the medical profession, was rejected by numerous publishers as well as the medical profession but was passed in mimeograph form from hand to hand and was later sold under the name ''Dianetics: The Original Thesis''; the same book is published at present as ''The Dynamics of Life''. Like other works by L. Ron Hubbard, ''Dianetics: The Modern Science of Mental Health'' has been subject to continuous editing since its inception so that at present it hardly resembles the original 1950 edition.


Content

According to religion scholar Dorthe Refslund Christensen, in Scientology, ''DMSMH'' represents "the most elaborate of Hubbard's presentations on the human mind, its functions, and the problems related to these functions." The opening chapter presents the context of Dianetics as human beings being preoccupied with "finding a science of the mind that could not only isolate the common denominator of life and the goal of thought" but also isolate the only source of "strange illnesses and aberrations". Hubbard claims that the two answers to the question of human misery across time and civilizations have been religion and magical practices and modern psychotherapy that includes the practice of electroshocks and brain surgeries, which according to him, have turned patients into "helpless zombies". Dianetics, he claims is the answer to this dilemma. In the section "How to Read this Book", L. Ron Hubbard suggests to read right on through. An "Important Note" appeared in later editions of the book advising the reader to understand every word read. In the book, Hubbard uses two different and contradictory definitions for the word ''engram''. In Book One, the Goal of Man, chapter 5, summary, Hubbard states the Fundamental Axioms of Dianetics, among which is "The engram is a moment of 'unconsciousness' containing physical pain or painful emotion and all perceptions and is not available to the analytical mind as experience." Later in the text, Hubbard writes of the engram in a footnote on page 74 of Book Two, chapter two, of the 2007 edition of ''Dianetics: The Modern Science of Mental Health''. The footnote reads: "The word engram in Dianetics is used in its severely accurate sense as a 'definite and permanent trace left by a stimulus on the protoplasm of a tissue'. It is considered as a unit group of stimuli impinged solely on the cellular being." In other words, Hubbard takes a definition previously debunked by biology and labels it Dianetics. Dianetics, in and of itself, thus presents nothing that was not already known to science in that area, while adding phenomena and functional systems that have no basis in fact. Robert Todd Carroll, writing in the '' Skeptic's Dictionary'', characterises Hubbard's work as essentially anti-science, in that the claims made in the books are based not on peer-reviewed observation of phenomena, with its attendant blind testing, control groups etc., but rather on an '' a priori'' decision that a phenomenon exists–followed by an attempt to prove its validity. In ''Dianetics'', to explain the abilities of a Clear, Hubbard makes use of
tropes Trope or tropes may refer to: Arts, entertainment, and media * Trope (cinema), a cinematic convention for conveying a concept * Trope (literature), a figure of speech or common literary device * Trope (music), any of a variety of different things ...
and special idioms and draws the attention away by pointing to old colloquialisms as the "mind's eye". Hubbard uses such terms as "optimum recall", "optimum individual", "What a Clear can do easily, quite a few people have, from time to time, been partially able to do in the past", "A clear uses imagination in its entirety", "Rationality, as divorced from aberration, can be studied in a Cleared person only", a Clear's intelligence is above normal, a Clear is free from all aberrations and the attributes of a Clear have never been previously included in a study of man and man's inherent abilities. After faithfully attributing all kinds of benefits to the Clear state, Hubbard finally admits "Until we obtain Clears, it remains obscure why such differences should exist" as if no Clear has ever been made or no Clear ever made it. L. Ron Hubbard was extremely apt and able in using these tropes to suit ''Dianetics'' presentation of a new reality. Through Dianetics, Hubbard claimed that most illnesses were psychosomatic and caused by engrams, including arthritis, dermatitis, allergies, asthma, coronary difficulties, eye trouble, bursitis, ulcers, sinusitis and migraine headaches. He further claimed that dianetic therapy could treat these illnesses, and also included cancer and diabetes as conditions that Dianetic research was focused on. In 1951, ''Consumer Report'' announced a one-month $500 course, based on the recently published ''Dianetics'', open to anyone and intended to produce the Clear, the goal of Dianetic therapy. The report on "a new cult" places Dianetics beyond the scope of medical practice. According to Hubbard, the book ''Dianetics: The Modern Science of Mental Health'' follows the original line of research: :A) The discovery of the dynamic principle of existence and its meaning. :B) The discovery of the source of aberration: the reactive mind. :C) Therapy and its application. Hubbard leaves out all the basic philosophy. ''Dianetics'' purports to reveal revolutionary discoveries about the source of
psychosomatic A somatic symptom disorder, formerly known as a somatoform disorder,(2013) neuroses Neurosis is a class of functional mental disorders involving chronic distress, but neither delusions nor hallucinations. The term is no longer used by the professional psychiatric community in the United States, having been eliminated from th ...
and other mental ailments, as well as an exact, infallible way of permanently curing them. Hubbard divides the human mind into an "analytic mind" which supposedly functions perfectly, and a "reactive mind" which is incapable of thinking or making distinctions. When the analytic mind is unconscious, the reactive mind physically records memories called " engrams". As a result of all stimuli it receives, the Reactive Mind is a mass of engrams, feeding the otherwise perfect Analytical Mind incorrect data. Misinterpretation of these Reactive Mind engrams by the analytical mind causes damage later in life. Actually, these engrams cause compulsions and repressions in later life. According to Hubbard, a person is affected in later life by the unconscious effects of these engrams. By a process called "Dianetic auditing", the book promises, people can achieve a superhuman state called "Clear" with superior IQ, morally pure intentions and greatly improved mental and physical health. In August 1950, Hubbard predicted that Clears would become the world's new
aristocracy Aristocracy (, ) is a form of government that places strength in the hands of a small, privileged ruling class, the aristocracy (class), aristocrats. The term derives from the el, αριστοκρατία (), meaning 'rule of the best'. At t ...
, although he admitted that he had not achieved the state himself. In welcoming expectancy, the ''Theosophist Magazine'' compares the Dianetic engram to the Theosophic permanent atom as these atoms receive and retransmit impressions received life after life so that as the ego descends to a new birth, the new incarnation receives the stored impressions of engrams from previous lives. As the appearance of a new science, it was not so explicitly stated in ''DMSMH'' but eventually, Hubbard would go into the exploration of past lives with Dianetics. A) The dynamic principle of existence: Survive! According to Hubbard, the basic discovery is not that man survives, but that he is solely motivated by survival. B) The single source of aberration: The Reactive Mind According to Hubbard, the Reactive Mind works solely on a stimulus-response basis and it stores not memories but engrams. In ''Dianetics'', Hubbard mentions the post-hypnotic suggestion. This phenomenon of the post-hypnotic suggestion was described as far back as 1787. The development of Dynamic psychiatry dates back to the encounter between the physician Mesmer and the exorcist Johann Joseph Gassner. According to followers of the school of Dynamic Psychiatry, the advent of hypnotism signaled the discovery of the unconscious. At the Oak Knoll Naval Hospital, where he was being treated for ulcers, Hubbard studied hypnosis, psychological theory and other similar subjects; Hubbard was quite adept at hypnotism. According to Hubbard, it was trying to find what makes hypnotism such a wide variable that led to the discovery of the Reactive Mind. Dr. Roy Grinker and Dr. John Spiegel developed Narcosynthesis which was widely used by psychiatrists in World War II. In the book ''Dianetics'' Hubbard mentions Narcosynthesis or drug-hypnosis. However, Hubbard states that the technique of drug-hypnosis has been known for ages, both in ancient Greece and in the Orient. The technique of narcosynthesis is not used in ''Dianetics'' even though Hubbard may have been trained in it while in Naval Intelligence. A shot of sodium pentothal is administered as a truth serum. The technique is described on page 150 of the 2007 edition of ''Dianetics: the modern science of mental health''. C) Therapy and its application The medical establishment completely rejected the new "science" for lack of experimental proof. ''Dianetics'' has never passed any scientific rigor. In 1953, Harvey Jay Fischer wrote the report ''Dianetic Therapy: an experimental evaluation'' concluding that "''Dianetic'' does not systematically favorably or adversely influence the ability to perform" either intellectually, mathematically or resolving personality conflicts. According to Hubbard's son, ''DMSMH'' is not the result of any research whatsoever but a man's obsession with abortion and other phenomena of the unconscious, specially the occult and black magic. There is an entire chapter in ''DMSMH'' devoted to demonology. To maintain the "scientific" appearance of ''DMSMH'', Hubbard decries the belief in demons. In ''DMSMH'', demons are explained as electronic circuits. However, in Hubbard's later writings, entities begin to appear that possess man's physical body. These entities are spirits which Hubbard calls "thetans". What Hubbard does assert is that demonology is good business. A person is a thetan but the person's physical body is possessed by thetans called body thetans. To be spiritually free, a person would have to audit out all those other thetans in the body and that would take a great deal of time and a great deal of money. In advising the auditor to be uncommunicative, Hubbard was divorcing Dianetics from other psycho-therapies, as in psychoanalysis, where the therapist most obstinately offers a personal interpretation of what is happening in the patient's mind. Scientologist Harvey Jackins said of Dianetics therapy: "The results have been nearly uniform and positive. Apparently, the auditor (listener or therapist) can be very forthright and direct in seeking out the past traumatic experiences which are continuing to mar the rationality and well being of the person. Once located, the exhaustion of the distress and re-evaluation of the experience apparently leads uniformly to dramatic improvement in ability, emotional tone and well-being." Hubbard considered that to maintain silence around unconscious or injured persons is of the utmost importance in the prevention of aberration. After the publication of ''DMSMH'', Hubbard moved to Cuba. There, the signs in every hospital zone are still prominently displayed: Hospital Silence. In a letter dated December 7, 1950, Ernest Hemingway's son Greg writes to his father mentioning that the publisher of Dianetics is coming down to Cuba to present Ernest with a copy in earnest. Hemingway's son's girlfriend is the publisher's daughter; Greg himself is working at the Hubbard Dianetic Research Foundation. On December 14, Hemingway answered: "The Dianetics king never sent the book so I bought one, but Miss Nita borrowed it and it is still outside of the joint. So have not been able to practice jumping back into the womb or any of those popular New York indoor sports and have to just continue to write them as I see them." According to Martin Gardner, the workability of Dianetics lies in the field of faith healing as most neurotics will react positively to something they have faith in. There is nothing extraordinary about Dianetics case histories as it is something quite common in faith healing. Finally, Hubbard gives fair warning to those who attempt to self-audit his DIY (do-it-yourself) Dianetic process. It cannot be done, says Hubbard, because every engram contains analytical attenuation. It is better to learn to audit the technique and apply it to others. Anyone engaged in self-auditing will only succeed in getting sick. However, in later developments of technique application Hubbard would develop "Solo Auditing" where auditor and '' preclear'' are one and the same except that in the procedure as always Hubbard would be obeyed to the letter. In Dianetics and Scientology, self-auditing always carries a bad connotation while solo auditing does not. As usual, Hubbard's particular use of nomenclature would win the day. Hubbard says in ''DMSMH'' that all civilizations have had two responses to the reality of human misery: first, "religion and magical practices", second, "modern psychotherapy", which according to him, "have exceeded the brutality of magic and religious practices by turning patients into helpless zombies." He also said that because man does not understand himself, he has developed "terrifying weapons", which is the reason that the earth is in war.


Hubbard's response to the DSM-IV

Hubbard was against the diagnosis of psychiatric disorders, saying it "is so much wasted time", since, "on the one hand, detailed diagnoses does not cure the patient and, on the other hand, the things the auditor needs to know to cure the patient will appear to him or her during auditing: the patient will talk about them." According to Christensen, Hubbard claims that there are only three things that need to be established instead of a diagnosis: "(1) Are his or her 'perceptics' over or under optimum? (2) How is the patient's ability to recall by utilizing the different perceptics? and (3) is he or she 'overusing' his or her imagination by recalling too many things or by too many perceptics?"


Commentary on illness and disease

Hubbard believed in the ability of Dianetics to cure illnesses, and also claimed that most pathologies had a psychosomatic origin. "Psychosomatic disorders were estimated by Hubbard to include 70 percent of all illnesses and were exemplified by asthma, arthritis, dermatitis, allergies, some coronary difficulties, eye trouble, bursitis, ulcers, sinusitis, migraine headaches etc., while mental disorders were neuroses, psychoses, compulsions, serious depressions, etc." Hubbard later stated that Dianetics had nothing to do with psychosomatic illness: "Dianetics today is a science of ability. It has no traffic with psychosomatic illness or aberration. It does not care a whit about these two things. Dianetics today can be prepared to expect out of an asylum, or off a mount, alike some benefit to mankind."


Initial publication

''Dianetics'' was first published May 9, 1950, by Hermitage House, at One Madison Ave., a
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
-based publisher of psychiatric textbooks whose president, Arthur Ceppos, was also on the Board of Directors of the Hubbard Dianetic Research Foundation. The book became a nationwide
bestseller A bestseller is a book or other media noted for its top selling status, with bestseller lists published by newspapers, magazines, and book store chains. Some lists are broken down into classifications and specialties (novel, nonfiction book, cookb ...
, selling over 150,000 copies within a year. Due to the interest generated, a multitude of "Dianetics clubs" and similar organizations were formed for the purpose of applying Dianetics techniques. Hubbard himself established a nationwide network of Dianetic Research Foundations, offering Dianetics training and processing for a fee. Dianetics blossomed into a national fad and was then denounced by psychologists. The original edition of the book included an introduction by J. A. Winter, M.D., who became the first medical director of the Hubbard Dianetic Research Foundation, an appendix on "The Philosophic Method" by Will Durant (reprinted from ''The Story of Philosophy'', 1926), another on "The Scientific Method" by John W. Campbell and a third appendix by Donald H. Rogers. These contributions are omitted from editions of ''Dianetics'' published since about the start of the 1980s.


Reception

Despite its positive public reception, ''Dianetics'' was strongly criticized by scientists and medical professionals for its scientific deficiencies. The American Psychological Association passed a resolution about Dianetics in 1950 referring to "the fact that these claims are not supported by
empirical Empirical evidence for a proposition is evidence, i.e. what supports or counters this proposition, that is constituted by or accessible to sense experience or experimental procedure. Empirical evidence is of central importance to the sciences and ...
evidence of the sort required for the establishment of scientific generalizations." ''Dianetics'' received very negative reviews from the majority of sources. An early review in '' The New Republic'' summed up the book as "a bold and immodest mixture of complete nonsense and perfectly reasonable common sense, taken from long-acknowledged findings and disguised and distorted by a crazy, newly invented terminology" and warned of medical risks: "it may prove fatal to have put too much trust in the promises of this dangerous book."
Frederick L. Schuman Frederick Lewis Schuman (1904–1981) was an American professor of history, political science and international relations at Williams College. Career Schuman was a professor of history at University of Chicago and then for 32 years at Williams Col ...
, political science professor at Williams College in Williamstown, Massachusetts became an ardent follower of ''Dianetics'' and wrote indignant letters to those who reviewed ''Dianetics'' adversely including the ''New Republic'' and '' The New York Times''. Schuman wrote a favorable article on ''Dianetics'' in the April 1951 issue of ''Better Homes and Gardens''. ''Dianetics'' received two favourable reviews from medical doctors. Reviewing the book for '' Scientific American'' in 1951, physicist Isidor Isaac Rabi criticized the lack of either evidence or qualification, saying it "probably contains more promises and less evidence per page than has any publication since the invention of printing." An editorial in ''Clinical Medicine'' summarized the book as "a rumination of old psychological concepts, ... misunderstood and misinterpreted and at the same time adorned with the halo of the philosopher's stone and of an universal remedy", which had initiated "a new system of quackery of apparently considerable dimensions." According to ''
Consumer Reports Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. Founded ...
'', the book over-extends scientific and cybernetic metaphors, and lacks the needed case reports, experimental replication and statistical data to back up its bold claims. Both ''Consumer Reports'' and ''Clinical Medicine'' also warned of the danger that the book would inspire unqualified people to harmfully intervene in others' mental problems. These warnings were echoed by psychoanalyst
Erich Fromm Erich Seligmann Fromm (; ; March 23, 1900 – March 18, 1980) was a German social psychologist, psychoanalyst, sociologist, humanistic philosopher, and democratic socialist. He was a German Jew who fled the Nazi regime and settled in the U ...
, who contrasted the sophistication of Sigmund Freud's theories with the "oversimplified" and "propagandistic" ideas offered by ''Dianetics''. The latter's extremely mechanistic view of the mind had no need for human values, conscience or any authority other than Hubbard himself. A similar point was made by psychologist Rollo May in ''The New York Times'', arguing that ''Dianetics'' unwittingly illustrates the fallacy of trying to understand human nature by invariant mathematical models taken from mechanics. A review by semantics expert
S. I. Hayakawa Samuel Ichiye Hayakawa (July 18, 1906 – February 27, 1992) was a Canadian-born American academic and politician of Japanese ancestry. A professor of English, he served as president of San Francisco State University and then as U.S. Senator fro ...
described ''Dianetics'' as ''
fictional science Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a traditi ...
'', meaning that it borrows several linguistic techniques from science fiction to make fanciful claims seem plausible. Science fiction, he explained, relies on vividly conveying imaginary entities such as Martians and rayguns as though they were commonplace. Hubbard was doing this with his fantastic "discoveries", and the reviewer refers to the possibility that Hubbard might "succeed in concealing the distinction between his facts and his imaginings from himself." The review in '' The American Journal of Psychiatry'' made similar observations: " ubbard'sprevious efforts in the realm of scientific fiction writing have subtly prepared him for that nice ignorance of reality without which he could not have developed this epic. Certain bits of internal evidence such as his insistence on the frequency of abortions, his cruel fathers, his unfaithful mothers, his blundering doctors, his arrogance toward authority, may indicate the author's own systematized paranoid delusions." Science writer Martin Gardner criticized the book's "repetitious, immature style" likening it to the grand pseudoscientific pronouncements of Wilhelm Reich. "Nothing in the book remotely resembles a scientific report", he wrote. Aleksei Shliapov, a columnist at the Russian paper '' Izvestia'', said about ''Dianetics'', "I think that our politicians should acquaint themselves with this book, since here is, as it were, a technology for how to become popular, how to acquire influence among the masses without having to appear a significant personality." More recently, the book has been described by ''
Salon Salon may refer to: Common meanings * Beauty salon, a venue for cosmetic treatments * French term for a drawing room, an architectural space in a home * Salon (gathering), a meeting for learning or enjoyment Arts and entertainment * Salon (P ...
'' as "a fantastically dull, terribly written, crackpot rant", which covers a lack of credible evidence with mere insistence and '' The Daily Telegraph'' called it a "creepy bit of mind-mechanics" which would cause rather than cure depression. When Hubbard wrote the book in 1950, homosexuality was considered a pathological illness and in 1951 the DSM I listed it under Sexual Deviation which stance was reflected in passages of ''Dianetics'' where homosexuality is considered a mental illness. Besides the homosexual as sexual pervert, Hubbard also includes things such as
lesbianism A lesbian is a homosexual woman.Zimmerman, p. 453. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate nouns with fema ...
, sexual sadism and all the catalog of Ellis and Krafft-Ebing as being actually "quite ill physically". Karl Lashley spent decades looking for the engram which he abandoned in 1950 for non-localized memory. This was not the same type of engram described by Hubbard. However, Hubbard derived his ideas and the term "engram", from psychology sources, and biology. Richard Semon coined the term "engram" in 1904 and wrote extensively about it in 1921, decades before the publication of ''Dianetics''.


Publication history

It is unclear how many editions there have been, but at least 60 printings are said to have been issued by 1988, almost all having been printed by the Church of Scientology and its related organizations. Current editions are published by
Bridge Publications The Church of Scientology is a group of interconnected corporate entities and other organizations devoted to the practice, administration and dissemination of Scientology, which is variously defined as a cult, a business, or a new religious ...
and New Era Publications, Scientology-owned
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. Over twenty million copies have been sold according to the cover of the latest paperback books. The following statement is included on the copyright page of all editions: "This book is part of the works of L. Ron Hubbard, who developed Dianetics spiritual healing technology and Scientology applied religious philosophy. It is presented to the reader as a record of observations and research into the nature of mind and spirit, and not a statement of claims made by the author". According to Bridge Publications, 83 million copies of ''Dianetics'' were sold in the forty years after publication. According to Nielsen BookScan, the book has sold 52,000 copies between 2001 and 2005. The book has been very aggressively marketed, often in ways that are unusual for the book industry, for instance appearing as one of the twelve sponsors of the
Goodwill Games The Goodwill Games were an international sports competition created by Ted Turner in reaction to the political troubles surrounding the Olympic Games of the 1980s. In 1979, the Soviet invasion of Afghanistan caused the United States and other ...
under a $4 million agreement between Bridge Publications and Turner Broadcasting System. Bridge Publications also sponsors NASCAR racer and Scientologist Kenton Gray, who races as the "Dianetics Racing Team" and whose No. 27 Ford Taurus is decorated with Dianetics logos. Various sources allege that the book's continued sales have been manipulated by the Church of Scientology and its related organizations ordering followers to buy up new editions to boost sales figures. According to a '' Los Angeles Times'' exposé published in 1990, "sales of Hubbard's books apparently got an extra boost from Scientology followers and employees of the publishing firm ridge Publications Showing up at major book outlets like B. Dalton and Waldenbooks, they purchased armloads of Hubbard's works, according to former employees." Members are asked to contribute by placing ''Dianetics'' in public libraries. However, ''Dianetics'' was not added to the collection of the
Brooklyn Public Library The Brooklyn Public Library (BPL) is the public library system of the New York City borough of Brooklyn. It is the sixteenth largest public library system in the United States by holding and the seventh by number of visitors. Like the two othe ...
on the basis of a negative review.


Role in Scientology

Scientologists regard the publication of ''Dianetics: The Modern Science of Mental Health'' as a key historical event for their movement and the world, and refer to the book as ''Book One''. In Scientology, years are numbered relative to the first publication of the book: 1990, for example, being "40 AD" (After Dianetics). The book is promoted as "a milestone for Man comparable to his discovery of fire and superior to his inventions of the wheel and the arch." ''Dianetics'' is still heavily promoted today by the Church of Scientology and has been advertised widely on television and in print. Indeed, it has been alleged that the Church has asked its members to purchase large quantities of the book with their own money, or with money supplied by the Church, for the sole purpose of keeping the book on the ''New York Times'' Best Seller list. Hubbard described the book as a key asset for getting people in Scientology: The Church of Scientology has been explicit about using Dianetics' sponsorship of the
Goodwill Games The Goodwill Games were an international sports competition created by Ted Turner in reaction to the political troubles surrounding the Olympic Games of the 1980s. In 1979, the Soviet invasion of Afghanistan caused the United States and other ...
to boost Scientology membership. The Church's internal journal for Scientologists, ''International Scientology News'', has stated that:


Cover imagery

''Dianetics'' uses the image of an exploding volcano, both on the covers of post-1967 editions, and in advertising. A giant billboard built in
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, Australia, measured 33 m (100 ft) wide and 10 m (30 ft) high and depicted an erupting volcano with "non-toxic smoke". Hubbard told his marketing staff that this imagery would make the books irresistible to purchasers by reactivating unconscious memories. According to Hubbard, the volcano recalls the incident in which galactic overlord Xenu placed billions of his people around Earth's volcanoes and killed them there by blowing them up with
hydrogen bomb A thermonuclear weapon, fusion weapon or hydrogen bomb (H bomb) is a second-generation nuclear weapon design. Its greater sophistication affords it vastly greater destructive power than first-generation nuclear bombs, a more compact size, a lowe ...
s. A representative of the Church of Scientology has confirmed in court that the Dianetics volcano is indeed linked with the "catastrophe" wrought by Xenu. Bent Corydon, a former Scientology mission holder, recounted that:


See also

* Scientology bibliography * ''
A Doctor's Report on Dianetics ''A Doctor's Report on Dianetics: Theory and Therapy'' is a non-fiction book analyzing Dianetics. The book was authored by physician Joseph Augustus Winter, with an introduction by German gestalt therapy research psychiatrist Frederick Perls. Th ...
''


References


Further reading

* Corydon, Bent.
L. Ron Hubbard: Madman or Messiah?
'. Lyle Stuart, Inc. (1987)


External links


Official Dianetics website


(official page at Bridge Publications) {{Authority control 1950 books Books published by the Church of Scientology English-language books Pseudoscience literature Self-help books Works by L. Ron Hubbard