DL1961 is a global premium denim brand that is carried in hundreds of stores. The brand was founded in 2008 using XFIT LYCRA, a fabric it has patented. XFIT is a

cotton Cotton is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus ''Gossypium'' in the mallow family Malvaceae. The fiber is almost pure cellulose, and can contain minor perce ...

-wrapped

Lycra Spandex, Lycra, or elastane is a synthetic fiber known for its exceptional elasticity. It is a polyether-polyurea copolymer that was invented in 1958 by chemist Joseph Shivers at DuPont's Benger Laboratory in Waynesboro, Virginia, US. The g ...

thread intertwined with

polyester Polyester is a category of polymers that contain the ester functional group in every repeat unit of their main chain. As a specific material, it most commonly refers to a type called polyethylene terephthalate (PET). Polyesters include natural ...

made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed. The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye. The brand has a maternity line. The company uses renewable energy from solar panels for their factory operations. According to the DL1961 CEO, Zahra Ahmed, the brand is "centered around innovation and technology". According to ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

'' journalist, Liana Satenstein, DL1961 is "known for its jumpsuits and easygoing styles". ''

Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...

'' journalist Alexia Elejalde-Ruiz says the brand is known for its "four-way stretch, designed to be slimming and to prevent sagging". '' Glamour'' journalist Fawnia Soo Hoo described the brand as "The high-tech, eco-chic jean".

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* Clothing brands of the United States Clothing retailers of the United States Jeans by brand Companies based in New York City Clothing companies established in 2008 2008 establishments in New York (state) 2000s fashion 2010s fashion {{US-company-stub