Rashida Gonzalez Robinson (17 July 1980) better known as DJ Rashida, is an American DJ known for her fusion of hip-hop, funk,

soul music Soul music is a popular music genre that originated in the African American community throughout the United States in the late 1950s and early 1960s. It has its roots in African-American gospel music and rhythm and blues. Soul music became po ...

, dancehall,

house music House is a music genre characterized by a repetitive Four on the floor (music), four-on-the-floor beat and a typical tempo of 120 beats per minute. It was created by Disc jockey, DJs and music producers from Chicago metropolitan area, Chicago' ...

pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former describe ...

and

rock music Rock music is a broad genre of popular music that originated as " rock and roll" in the United States in the late 1940s and early 1950s, developing into a range of different styles in the mid-1960s and later, particularly in the United States an ...

. She has played in London, New York, Tokyo,

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

Ibiza Ibiza (natively and officially in ca, Eivissa, ) is a Spanish island in the Mediterranean Sea off the eastern coast of the Iberian Peninsula. It is from the city of Valencia. It is the third largest of the Balearic Islands, in Spain. Its l ...

, Sydney, Paris and Madrid.

Career

After getting her first pair of turntables in 1998, DJ Rashida has gone on to play her signature fusion of hip-hop, funk, soul, dancehall, and house around the globe at music festivals, concerts, private events & on television. In 2004 after playing what would be the first of many parties for The Artist, Prince approached her about collaborating. Soon after, (and for the next 10 years) she would tour the world with the superstar, spinning as an opener for his shows, as well as at his private parties, special events and performing live with him on shows such as The Tonight Show, George Lopez, and The BET Awards. In addition to her work with Prince, she is a familiar sight at the world’s most important music festivals, playing for thousands at Super Sonic in Tokyo, Good Vibrations in Sydney & the Lollapalooza Festival in Chicago to name a few. She was the house DJ on MTV’s America’s Best Dance Crew as well as on The Arsenio Hall Show revival. She is frequently called upon to spin for a bevy of corporate and celebrity clients worldwide. Rashida has also crossed the globe touring with Grammy-winning & nominated artists Kelis, Cee-Lo Green, and Pharrell Williams. Today she continues to tour and play for artists & clients around the world, most recently as the opener for Bruno Mars 24k Magic World Tour (US, Europe & Africa.) Acclaimed not only for her deejay skills, but also as a cultural influencer, and fashionista, Rashida has been featured in Vogue Italia, Essence, Vibe, The Source, Flaunt, Remix, Dazed & Confused & Refinery 29 to name a few. She is currently the campaign model for Avant-garde sunglass makers GreyAnt. Rashida has also made cameos as herself in music videos like Prince’s Black Sweat and most recently Finesse by Bruno Mars. Robinson was the on-set DJ for the first three seasons of MTV's '' Randy Jackson Presents America's Best Dance Crew.'' In 2012, President

Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...

chose Robinson to be one of three "DJs for Obama," as part of his reelection campaign." 'DJs For Obama': New Campaign Video Features Steve Aoki, D-Nice, DJ Cassidy, DJ Rashida & More"
''Huffington Post'', 08/15/2012 Kia Makarechi Robinson has been featured in

Vogue Italia ''Vogue Italia'' is the Italian edition of ''Vogue'' magazine. Owned by Condé Nast International, it has been called the top fashion magazine in the world. It's been in publication since 1964. Name ''Vogue Italia'' was first published as ''N ...

, People,

Us Weekly ''Us Weekly'' is a weekly celebrity and entertainment magazine based in New York City. ''Us Weekly'' was founded in 1977 by The New York Times Company, who sold it in 1980. It was acquired by Wenner Media in 1986, and sold to American Media Inc ...

Essence Essence ( la, essentia) is a polysemic term, used in philosophy and theology as a designation for the property or set of properties that make an entity or substance what it fundamentally is, and which it has by necessity, and without which it ...

,"Closet Envy: DJ Rashida"
''Essence'', Zandile Blay , December 14, 2010

944 Magazine ''944 Magazine'' was a regional fashion, entertainment and lifestyle publication that operated in the United States from 2001 to 2011. History The original 944 Media company was founded in Phoenix, Arizona, Phoenix in 2001 by Marc S. Lotenberg, ...

, Vibe,

Flaunt ''Flaunt'' is an American fashion and culture magazine based in Hollywood, Los Angeles, with an office in New York. History The magazine was founded in 1998 by the current C.E.O. Luis Barajas, and Creative Director Jim Turner, who had previous ...

Remix A remix (or reorchestration) is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, video, poem, or photograph can all be remixes. The o ...

, and Dazed & Confused.

References

*http://firehousemanagement.com/NEWS/News/Remix%20Magazine.pdf *http://latimesblogs.latimes.com/showtracker/2008/07/americas-best-5.html {{DEFAULTSORT:Rashida, DJ 1980 births Living people