DIY Research (DIY Market Research) means

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

, customer or personnel research using

online research methods Online research methods (ORMs) are ways in which researchers can collect data via the internet. They are also referred to as Internet research, Internet science or iScience, or Web-based methods. Many of these online research methods are related to ...

that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, or online survey tool. These survey software products allow users to connect and perform one-on-one online interviews, create

online questionnaires Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program allows for the questionn ...

, distribute them to an email list or internet access panelsSelf-Serve Sampling , InnovateMR
/ref>, and analyze the data in real time without

outsourcing Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and ...

Why DIY Research is Good for Everyone , Marketing Research Association
/ref> to a specialised research agency or data processing company.

DIY Quantitative Research

Quantitative research Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosop ...

is a structured approach to gathering and evaluating data from different sources using different statistical tools. DIY quantitative research tools provide resources to individuals to identify sample needs based on specific criteria for their research studyDIY Research , RWConnect
/ref>. Historically, quantitative research studies required several resources – a sampling provider that manages a panel of individuals that match the demographic and psychographic needs of the researchers, tools for creating and implementing surveys, and tools for analyzing the results of such a survey. DIY quantitative research systems are frequently software as a service (SaaS)Are DIY Platforms Ready for Prime Time? , GreenbookBlog.org
/ref>, allowing for all participants in the

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...

process to collaborate in a single interface, while integrating with outside survey authoring and analytics tools.

References

Market research {{marketing-stub