was a

consumer electronics Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usually r ...

retailer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

chain A chain is a serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression but linear, rigid, and load-bearing in tension. A c ...

based in Hatsukaichi,

Hiroshima is the capital of Hiroshima Prefecture in Japan. , the city had an estimated population of 1,199,391. The gross domestic product (GDP) in Greater Hiroshima, Hiroshima Urban Employment Area, was US$61.3 billion as of 2010. Kazumi Matsui h ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

, having served the

Chūgoku region The , also known as the region, is the westernmost region of Honshū, the largest island of Japan. It consists of the prefectures of Hiroshima, Okayama, Shimane, Tottori, and Yamaguchi. In 2010, it had a population of 7,563,428. History '' ...

. The company operated until September 30, 2009, when it changed its name to EDION West Corporation a day later.

History

In 1946, was founded in

. The company was renamed . From 1977 to 1979, Daiichi was ranked number one in the home appliance industry in a '' Nikkei Ryutsu Shimbun'' specialty store survey. On October 1, 1986, the company changed its name to . On April 1, 1997, it was renamed Deodeo and moved its headquarters to Hatsukaichi. On March 29, 2002, DEODEO and

Chūbu region The , Central region, or is a region in the middle of Honshu, Honshū, Japan, Japan's main island. In a wide, classical definition, it encompasses nine prefectures (''ken''): Aichi Prefecture, Aichi, Fukui Prefecture, Fukui, Gifu Prefecture ...

chain founded

EDION Corporation (short for "Exciting Discovery In One Network") is a consumer electronics retailer chain in Japan. It was formerly a holding company that operated multiple chain brands. As of 2023, EDION is the fifth largest electronics and home appliance ret ...

. On October 1, 2009, Deodeo merged with Kansai region chain and was rebranded EDION West; a year later, EDION West merged with EDION East (formerly Eiden). On October 1, 2012, all Deodeo, Midori, and Eiden stores, as well as

Kantō region The is a geographical area of Honshu, the largest island of Japan. In a common definition, the region includes the Greater Tokyo Area and encompasses seven prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba and Kanagawa. Slight ...

chain , were completely rebranded into EDION; the Deodeo name continues to be used as a store brand.

References

External links

* (Archived) Consumer electronics retailers of Japan Companies based in Hiroshima Retail companies established in 1947 Retail companies disestablished in 2010 {{japan-company-stub