DC Graphic Novels for Young Adults, formerly known as DC Ink, is an
imprint
Imprint or imprinting may refer to:
Entertainment
* ''Imprint'' (TV series), Canadian television series
* "Imprint" (''Masters of Horror''), episode of TV show ''Masters of Horror''
* ''Imprint'' (film), a 2007 independent drama/thriller film
...
of
American comic book
An American comic book is a thin periodical originating in the United States, on average 32 pages, containing comics. While the form originated in 1933, American comic books first gained popularity after the 1938 publication of ''Action Comics'' ...
publisher
DC Comics
DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery.
DC Comics is one of the largest and oldest American comic book companies, with thei ...
consisting of original
one-shots,
graphic novel
A graphic novel is a long-form, fictional work of sequential art. The term ''graphic novel'' is often applied broadly, including fiction, non-fiction, and anthologized work, though this practice is highly contested by comic scholars and industry ...
s and reprints of books previously published under other imprints. The imprint intends to present traditional
DC Universe
The DC Universe (DCU) is the fictional shared universe where most stories in American comic book titles published by DC Comics take place. Superheroes such as Superman, Batman, Wonder Woman, Robin, Martian Manhunter, The Flash, Green Lant ...
characters for
young adult
A young adult is generally a person in the years following adolescence. Definitions and opinions on what qualifies as a young adult vary, with works such as Erik Erikson's stages of human development significantly influencing the definition of ...
readers. The first title of the DC Ink imprint, ''Mera: Tidebreaker'', was published on February 2, 2019 and ''Batman: Nightwalker'' was the last title to be published under DC Ink. ''Wonder Woman: Warbringer'', the first title of DC Graphic Novels for Young Adults, was published on January 10, 2020.
History
Launch
In 2017, DC Comics announced that a new untitled young readers imprint would launch in 2018. Abraham Riesman, for ''
Vulture
A vulture is a bird of prey that scavenges on carrion. There are 23 extant species of vulture (including Condors). Old World vultures include 16 living species native to Europe, Africa, and Asia; New World vultures are restricted to North and ...
'', highlighted a shift in audience for graphic novels that didn't have to do with either Marvel or DC Comics; Riesman wrote that "shift was the result of decisions made by librarians, teachers, kids’-book publishers, and people born after the year 2000. Abruptly, the most important sector in the world of sequential art has become graphic novels for young people.
..According to Milton Griepp of comics-industry analysis site
ICv2
''ICv2'' is an online trade magazine that covers geek culture for retailers. ''ICv2s main areas of focus are comic books, anime, gaming, and show business products. The site offers news, reviews, analysis, and sales information for retailers an ...
, aggregated annual comics sales across different kinds of retailers for 2016 revealed that more than half of the top-ten comics franchises were ones aimed at kids.
..DC is hiring for a new division targeted at young readers, and has already done a bit of a stealth launch by publishing youth-friendly takes on their fabled characters like ''Supergirl: Being Super'' and ''DC Super Hero Girls: Finals Crisis''".
Two graphic novels lines were revealed in 2018; the
DC Zoom imprint for middle grade readers and the DC Ink imprint for young adult readers. ''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' reported that "though a few of the graphic novels will have creators who are already working in the comic book industry, the majority of the writers are a Who's Who of popular novelists for young readers.
..While staple-bound comic books have traditionally appealed to an audience of male readers, graphic novels have a more diverse readership".
Michele Wells, the vice president for content strategy at DC, said "if you look at readership in middle grade and Y.A. in general, you’ll see a swing on the side of female readers".
DC Ink and DC Zoom were created after the
New 52
The New 52 is the 2011 revamp and relaunch by DC Comics of its entire line of ongoing monthly superhero comic books. Following the conclusion of the " Flashpoint" crossover storyline, DC canceled all its existing titles and debuted 52 new series ...
branding was retired in 2015 and the launch of the DCYou program which "employed younger creators than the New 52 titles, with the titles having a more contemporary feel".
These imprints were built off both the creative success of DCYou and "the financial success of the ''
DC Super Hero Girls'' property, which launched in 2015 and featured a line of young reader graphic novels".
Dan DiDio
Dan DiDio (; born October 13, 1959) is an American writer, editor, and publisher who has worked in the television and comic book industries. From February 2010 until February 2020, he was the co-publisher of DC Comics, along with Jim Lee. '' Wizar ...
, DC's co-publisher from 2010-2020, explained that:
A lot of that had also to do with our interest in getting the young adult marketplace. That was DC testing the waters and wondering what a young adult book would be from DC Comics. We realized that ultimately, there was a strong, creative talent pool to tell those stories, but we decided we had to change the format in regards to how it appeared. That's when the DC Ink and DC Zoom books wound up being created, where we knew, ''This is the right direction, we know there's a market for this, but the periodical might not be the best way to deliver it. That audience might not find the periodical, but let's create it in a book. They're much more comfortable reading in that style''.
An expanded list of titles was then announced at
San Diego Comic-Con
San Diego Comic-Con International is a comic book convention and nonprofit multi-genre entertainment event held annually in San Diego, California since 1970. The name, as given on its website, is Comic-Con International: San Diego; but it is co ...
2018. In 2019, DC Ink officially launched with five graphic novels starting with ''Mera: Tidebreaker'' in February.
Relaunch
DC Comics began to shutter its three imprint lines and separate graphic novel titles by a three-tiered age system in June 2019: DC Zoom would become DC Kids (ages 8–12), DC Ink would become DC (ages 13+), and
Vertigo
Vertigo is a condition where a person has the sensation of movement or of surrounding objects moving when they are not. Often it feels like a spinning or swaying movement. This may be associated with nausea, vomiting, sweating, or difficulties w ...
would become
DC Black Label
DC, D.C., D/C, Dc, or dc may refer to:
Places
* Washington, D.C. (District of Columbia), the capital and the federal territory of the United States
* Bogotá, Distrito Capital, the capital city of Colombia
* Dubai City, as distinct from the ...
(17+).
The new segmentation launched in January 2020, although, the names of the segments shifted to
DC Graphic Novels for Kids and DC Graphic Novels for Young Adults respectively.
Later in October, DC Comics released a new
boxset
A box set or (its original name) boxed set is a set of items (for example, a compilation of books, musical recordings, films or television programs) traditionally packaged in a box and offered for sale as a single unit.
Music
Artists and bands ...
of select DC Ink titles with the DC Graphic Novels for Young Adults branding on the slipcase.
DC Ink
DC Graphic Novels for Young Adults
Reprints
Reception
Oliver Sava, for
''The'' ''A.V. Club'', highlighted the puzzling shift of eliminating the Ink and Zoom imprints shortly after launch and right when new titles were "realizing their potential".
Sava wrote, "having those clearly defined channels makes it easier for retailers, librarians, educators, and consumers to find the books that are appropriate for different age groups. The Ink and Zoom branding is still present on new releases, so maybe the market's response will change DC's plans to phase out the imprints as it gears up for its huge slate of upcoming graphic novels for young readers. And the market is responding very well. The Ink and Zoom books are in the top 10 of Diamond's graphic novel sales charts for each month they debut, and given the popularity of Harley Quinn and Superman, that trend is likely to continue with August's debuts".
Heidi MacDonald
Heidi MacDonald (born November 15) is a writer and editor in the field of comic books based in New York City. She runs the comics industry news blog '' The Beat''.
Career
MacDonald is a former editor for DC Comics' Vertigo imprint and ''Disney ...
, for ''The Beat'', wrote: "DC Comics is re-branding all its publishing under the DC brand
.. The announcement confirms recent rumors that Vertigo, the much admired and industry changing mature-themed imprint, is being sunsetted. It's a kinder word than cancelled or killed, but still one that brings a tear to the eye. More surprisingly, however, DC Zoom (for middle grades) and DC Ink (a YA line)– two much heralded imprints for young readers– are also being phased out. The lines only launched this year and had already seen sales success. Despite this, I'm told that DC is still going full speed ahead with more material for younger readers
.. The move to phase out the imprints is intended to make the overall DC brand more inclusive of a wide variety of material".
Both ''
CBR'' and ''Vulture'' compared DC's previous female teen and young adult imprint
Minx
Minx, MinX or MINX may refer to:
Music
* MINX (band), dissolved South Korean girl group replaced by Dreamcatcher
* MINX (musician) (born 1983), Australian DJ and producer
* ''Minx'' (Leatherface album), 1993
* ''Minx'' (Toyah album), 1985
Pr ...
, which shuttered in 2008 shortly after launch, to its current young adult imprint.
''CBR'' stated: "One of the biggest changes DC has made with DC Ink titles, as opposed to the direction of Minx, is base the current line around familiar DC superhero franchises.
..The authors behind DC Ink, while typically being first-timers in comics, already have their own fanbases through pre-existing young adult novels. This gives them a built-in brand, while also allowing newcomers to bring their writing styles and world views into comics. The DC Ink books have also been accessible in everyday stores such as Wal-Mart, a benefit which most regular comic books do not have. On the other hand, the Minx titles struggled to be shelved in even dedicated bookstores, as sellers didn't know whether to place them amongst the comics or the YA section. The current superhero and comic book movie boom had also not quite begun when Minx titles were published".
S.W. Sondheimer, for ''Book Riot'', highlighted the imprint name change and wrote: "A little less catchy, perhaps, but a better guide to the type of content you can expect to find in a given book
.. Every one of the DC Graphic Novels for Young Readers and DC Graphic Novels for Young Adults has something different to offer their readers, but they're all built around forging connections, lending support to their audiences in their quests for self-realization and actualization, and most excellent hero stories. With tons more in the works, I hope these imprints, whatever their names happen to be, are around for a long time". Sondheimer also highlighted the specific themes the two imprint lines address and wrote: "Some of the protagonists ''are'' in-canon teenagers and some have been de-aged for their books, but they're all, for the purposes of ''this'' imprint, the same age as their readers, which allows those readers to forge connections with the protagonists and their stories more easily, and also helps kids self-insert to learn problem-solving skills.
..All of the characters are heroes, yes, but they're all waging battles much more intimate and personal than defeating the Joker or the Witch Queen. They're fighting to understand themselves.
..The other aspect of the DC Young/Young Adult Readers line I love is that, on a very basic level, each graphic novel is a family story. Almost every kind of family one can imagine has, or will, be represented".
References
External links
Press release by DC Entertainment: "SDCC: DC Announces New DC Ink & DC Zoom Graphic Novels"
{{Warner Bros.
DC Comics imprints
2019 in comics
2020 in comics
2021 in comics