DBASE Mac
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dBASE Mac was a
database management system In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases span ...
for the
Apple Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software en ...
, released by Ashton-Tate in 1987. Although the GUI was lauded in the press, the application was so slow that it became something of a joke in the industry. Sales were dismal, and Ashton-Tate eventually decided to give up on dBASE Mac and instead port dBASE IV to the Mac, complete with a DOS-like interface. The product was then sold to a series of third-party developers, but they had little success and it disappeared from the market in the mid-1990s.


History


Genesis

dBASE Mac started life at a third-party developer, DigiCorp, a small two-person company in
Salt Lake City Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...
. They had attempted to market it through other companies in 1984 as ''Hayden: Base'' via Hayden Software, a Mac publisher, ''TheBase'' and then ''°Base'' (''Dot-Base'', referring to a part of its internal syntax), but the product was not really ready and the deals fell through. Just before Christmas 1984, Ashton-Tate started negotiations with the developers, completing the deal early 1985. The developers moved to A-T's Glendale Development Center (where the PC versions of dBASE were developed) early in 1985. Development resumed in May, referred to by the code-name ''Dottie'', referring to the earlier Dot-Base naming.


Changing priorities

At first the idea was to produce something similar to DigiCorp's original design, releasing a 1.0 in early 1986 and then following with a major upgrade late that year. However the product quickly became fouled in Ashton-Tate's management, who used it as a dumping ground for every
buzzword A buzzword is a word or phrase, new or already existing, that becomes popular for a period of time. Buzzwords often derive from technical terms yet often have much of the original technical meaning removed through fashionable use, being simply used ...
feature that came along. Eventually the original 1.0 design was abandoned and the decision was made to move directly to what was to have been the 2.0 release, the most notable change being to include an
object oriented Object-oriented programming (OOP) is a programming paradigm based on the concept of "objects", which can contain data and code. The data is in the form of fields (often known as attributes or ''properties''), and the code is in the form of pro ...
programming language. Sometime during this period, management saw the product as a migration path for ''all'' versions of dBASE, using the Mac as a testing ground before releasing it on the PC as well, thereby replacing their now-ageing dBASE core with a fully
GUI The GUI ( "UI" by itself is still usually pronounced . or ), graphical user interface, is a form of user interface that allows users to interact with electronic devices through graphical icons and audio indicator such as primary notation, inste ...
-hosted
object-oriented database An object database or object-oriented database is a database management system in which information is represented in the form of objects as used in object-oriented programming. Object databases are different from relational databases which are ...
. Apple had long evangelized Ashton-Tate on developing for the Mac, considering them to be one of the "big players" they needed to legitimize the Mac marketplace. Although Apple's upper management remained committed to this vision, after waiting three years since the release of the Mac, others in the company were becoming increasingly frustrated with the seemingly never ending development cycles. Things came to a head when
Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized ...
convinced Apple to option a new advanced database program then known as "Silver Surfer". Ashton-Tate threatened to stop all Mac development, and Apple quickly acquiesced and dropped their option. Kawasaki responded by starting his own company and marketing the product as 4th Dimension. Another delay followed as Ashton-Tate asked for many tweaks and new features to ensure dBASE Mac would compete with this new and very competitive product. By late 1986 the product was starting to gel, about the time the original 2.0 would have shipped. Management decided to market it as dBASE Mac, even though it had nothing in common with its PC counterpart. The developers were worried that customers would not be impressed with getting a product that was called dBASE only to find it didn't even work with the DOS version. In order to provide some commonality the system could use dBASE databases by building an additional external index file, but it still required the users to re-build their application logic and forms in the new system.


Release and reviews

The product finally shipped in the summer of 1987, just before MacWorld Boston.This document
claims the release date was September 1987. This seems to be widely quoted, but this date disagrees with other sources.
As the developers had feared, reviewers universally panned the product because it did not interact directly with dBASE on the PC. Don Crabb's review in ''
InfoWorld ''InfoWorld'' (abbreviated IW) is an information technology media business. Founded in 1978, it began as a monthly magazine. In 2007, it transitioned to a web-only publication. Its parent company today is International Data Group, and its siste ...
'' was succinct, noting that "DBase Mac is not DBase for the Mac". Reviewers also universally noted the slow performance, one going so far to state it was difficult to tell if the program had crashed, which it did a lot, or was simply taking a long time to complete a task. Another pointed out that even the included example programs were uselessly slow, noting "As for the video store application, customers would have time to view the movie and return the tape in the time it took dBASE Mac to update records." A 1.01 version fixing most of the bugs was released in April 1988, but by this time the damage was done and 4th Dimension was garnering critical praise. The company abandoned the idea of using the Mac as a testing ground for all future versions of the system, dooming it to remain an orphan. A year later Ashton-Tate gave up on the product entirely, and decided to instead port their latest PC database, dBASE IV, to the Mac.


Third-party development

Ashton-Tate sold off the rights for dBASE Mac in June 1990 to a former dBASE Mac user who formed New Era Software Group to continue development. At the time they quoted 35,000 users.Henry Norr
"dBASE Mac to enter New Era"
''MacWEEK'', 31 July 1990
New Era released an update in late November as nuBASE Mac 1.3. 1.3 proved to be considerably more stable and faster than the Ashton-Tate versions, although this did little to help given the product's reputation, which the press considered undeserved by this point.Don Crabb

''MacWEEK'', 24 September 1991
1.3 also added the ability for the product to call
HyperCard HyperCard is a software application and development kit for Apple Macintosh and Apple IIGS computers. It is among the first successful hypermedia systems predating the World Wide Web. HyperCard combines a flat-file database with a graphical, fl ...
XCMD's, which allowed it to use the variety of plugins from the HyperCard world. In late 1991 the company suffered a major theft which slowed development of the follow-up version, originally planned to be a 2.0. Instead, in the spring of 1992 they released a "32-bit clean" nuBASE Pro 1.5, which allowed it to run on Apple's latest
operating system An operating system (OS) is system software that manages computer hardware, software resources, and provides common services for computer programs. Time-sharing operating systems schedule tasks for efficient use of the system and may also in ...
s and
PowerMac The Power Macintosh, later Power Mac, is a family of personal computers designed, manufactured, and sold by Apple Computer as the core of the Macintosh brand from March 1994 until August 2006. Described by ''MacWorld'' as "the most important te ...
machines. At the same time the product was modified to allow it to act as a pure front-end to a new nuBASE LAN Manager 1.5 server. Although what happened at this point is not clear, either New Era folded or changed names. The new release, renamed to nuBASE Pro 1.5, followed from Tactic Software. Once again the rights changed hands, this time to Dolphin Software who released a version as nuBase Pro 2.0 in 1995. Their plans to port it to Windows went nowhere, and once again the product disappeared, the rights reverting to the original author from the 1980s.


Discontinuation

Sales of the product in the post Ashton-Tate era appear to have been close to zero, and the product is still best remembered under its original name. In this form it has been called a "
killer app In marketing terminology, a killer application (commonly shortened to killer app) is any computer program or software that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, a video game ...
", but in a non-traditional sense that it helped kill the company, and the reputation of Apple with it.Peter Coffee
"25 Killer Apps of All Time" dBASE Mac"
''eWeek''
Meanwhile, dBASE IV turned out to be a huge disaster on the PC causing Ashton-Tate to struggle financially. The company was purchased by
Borland Borland Software Corporation was a computer technology company founded in 1983 by Niels Jensen, Ole Henriksen, Mogens Glad and Philippe Kahn. Its main business was the development and sale of software development and software deployment product ...
in 1991, and development of all of Ashton-Tate's Mac products ended.


Description

In common with most database applications today, dBASE Mac had two basic "modes", one for designing the database itself, and another for building forms to interact with it. In this case dBASE Mac was lauded for both, many describing it as "the right way to do a Mac database".


See also

* FullWrite Professional *
Full Impact Full Impact was a spreadsheet program for the Apple Macintosh computer released by Ashton-Tate in the late 1980s. Full Impact was known for excellent graphing and visual display, far better than contemporary versions of Microsoft Excel. But this ...


Notes


References


Citations


Bibliography

* * * {{cite journal , journal=U-M Computing News , title=MicroDigest: Boston MacWorld Expo Report , date=27 October 1986 , page=8 , first=Ted , last=Hanss * Correspondence with Dennis Cohen, one of the original developers of dBASE Mac at Ashton-Tate Proprietary database management systems