, previously known simply as , is a Japanese

subscription The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, and ...

video on demand (SVOD) service majority-owned by NTT Docomo, with Kadokawa. It specializes in anime and was launched in July 2012.

History

On May 16, 2012, NTT Docomo and

Kadokawa Shoten , formerly , is a Japanese publisher and division of Kadokawa Future Publishing based in Tokyo, Japan. It became an internal division of Kadokawa Corporation on October 1, 2013. Kadokawa publishes manga, light novels, manga anthology magazines su ...

announced the establishment of their joint venture, Docomo Anime Store. The company launched its smartphone anime distribution service, Anime Store, on July 3. This service was offered within Docomo's smartphone online store, d-market, and the previous year, Docomo had also started an

SVOD SVOD may refer to: * Subscription video on demand (SVoD) * Streaming video on demand (sVoD) * Stacked Volumetric Optical Disc (SVOD) * RSBN-2S ''Svod'' (avionics), a short range navigation system found on the ''Ilyushin Il-18 The Ilyushin I ...

service called Video Store which was not limited to anime. At the time of its launch, the service had around 500 releases available, and the monthly subscription fee was 420 yen, exclusively for Docomo users. In September 2012, the service reached 100,000 subscribers, in May 2013, it reached 500,000 subscribers, and in August of the same year, which marked one year since its launch, it surpassed 1 million subscribers. On January 30, 2013, Anime Store was renamed to d-anime Store. On July 2, 2018, the "d-anime Store for Prime Video" channel was launched as a paid channel for

Amazon Prime Amazon Prime is a paid subscription service from Amazon which is available in various countries and gives users access to additional services otherwise unavailable or available at a premium to other Amazon customers. Services include same, one- ...

members. In addition to the Prime membership fee, a monthly fee of 432 yen was charged. The number of releases available on the channel was initially around 1,500, compared to 2,400 or more releases at d-anime Store. On March 18, 2020, Docomo announced that it would start distributing a service called ''Tateyoko Dōga'' () from March 21, that allows users to watch two different types of content, such as anime and live-action, simultaneously simply by changing the orientation of their smartphone to portrait or landscape mode. It was said that by being able to see two stories from different perspectives, users could find new interpretations and emotions. The first content offered was a collaboration between Kamikazedouga, an anime production company, and Tokyo Jihen, a Japanese band. In landscape mode, users could watch the music video for Tokyo Jihen's song "

Nōdōteki Sanpunkan , also known by its English name "3min.", is a single by Japanese rock band Tokyo Jihen, led by musician Ringo Sheena. The song was the band's first release in two years, and was used in a commercial campaign for Ezaki Glico's Watering KissMint br ...

", and in portrait mode, they could watch an original animation that was synchronized with the music video. The d-anime Store Awards were launched in 2019.

References

External links

* {{VOD services Subscription video on demand services Anime and manga websites Internet television streaming services Subscription video streaming services Android (operating system) software IOS software PlayStation 4 software PlayStation 5 software

History

See also

References

External links