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D'Ieteren SA () is a company, based in
The D'Ieteren venture started in the 19th century, when it was founded by master coachbuilder Joseph-Jean D'Ieteren. The company started to manufacture car bodies at the beginning of the 20th century, with production being exported. Later, it moved into the assembly and importing of cars and trucks.
In 1948 a deal was struck by Peter D'Ieteren whereby the company would assemble
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
that is engaged in automobile distribution and vehicle glass repair and replacement (VGRR).
Activities
D'Ieteren is a group of services to the motorist, founded in 1805. D'Ieteren Auto distributes Volkswagen, Audi, Škoda, Seat, Porsche, Bentley, Lamborghini, Bugatti and Yamaha vehicles across Belgium. Belron (94.85% owned) performs vehicle glass repair and replacement. 2,400 branches and 8,600 mobile vans, trading under 15 different brands including Carglass,Autoglass
Belron is a vehicle glass repair and replacement group operating worldwide across 34 countries and employing over 25,000 people. Headquartered in Egham, Surrey, United Kingdom, Belron's brands include Autoglass and Autoglass bodyrepair in the Uni ...
and Safelite, serve customers in 35 countries.
History
The D'Ieteren venture started in the 19th century, when it was founded by master coachbuilder Joseph-Jean D'Ieteren. The company started to manufacture car bodies at the beginning of the 20th century, with production being exported. Later, it moved into the assembly and importing of cars and trucks.
In 1948 a deal was struck by Peter D'Ieteren whereby the company would assemble Volkswagen
Volkswagen (),English: , . abbreviated as VW (), is a German motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post-W ...
s under license. Work began on a factory on the south side of Brussels in October of that year, and by 1949 cars
A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, people in ...
were emerging from it. There was also an agreement to assemble Studebakers, but most of the volume over the next couple of decades came from the Volkswagen business. The factory was sold to Volkswagen in 1970 and is today known formally as "Audi Brussels
Audi Brussels (before 2008 known as Volkswagen Vorst or Volkswagen Forest) is an Audi manufacturing plant located in Forest, Belgium, a municipality located in the south-western part of the Brussels-Capital Region.
History Beginning to 2005
In ...
".
D'Ieteren's car rental business commenced in 1956.
The company imports and distributes other makes of the Volkswagen
Volkswagen (),English: , . abbreviated as VW (), is a German motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post-W ...
group: Audi
Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.
Th ...
, SEAT, Skoda
Škoda means ''pity'' in the Czech and Slovak languages. It may also refer to:
Czech brands and enterprises
* Škoda Auto, automobile and previously bicycle manufacturer in Mladá Boleslav
** Škoda Motorsport, the division of Škoda Auto respons ...
, Bentley, and Lamborghini, as well as Yamaha Yamaha may refer to:
* Yamaha Corporation, a Japanese company with a wide range of products and services, established in 1887. The company is the largest shareholder of Yamaha Motor Company (below).
** Yamaha Music Foundation, an organization estab ...
products.
D'Ieteren acquired Belron in 1999. Belron performs vehicle glass repair and replacement. The company operates in Europe and Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
under the brand names ''Carglass'' and ''Autoglass
Belron is a vehicle glass repair and replacement group operating worldwide across 34 countries and employing over 25,000 people. Headquartered in Egham, Surrey, United Kingdom, Belron's brands include Autoglass and Autoglass bodyrepair in the Uni ...
'' (Ireland, United Kingdom, Poland), in North America (Canada, United States) as ''Safelite'' and ''Speedy Glass'', in Australia under the brand name ''O'Brien'' and in New Zealand under the brand name ''Smith & Smith''.
They acquired Moleskine in 2016.
References
Further reading
*ROMMELAERE, Catherine, OLEFFE, Michel, KUPELIAN, Jacques & Yvette, D’Ieteren. 1805–2005. 200 ans d’histoire, Bruxelles, 2005, Ed. : Racine & sa D’Ieteren nv, BruxellesExternal links
*{{official website, http://www.dieteren.com Companies based in Brussels Automotive companies of Belgium Companies in the BEL Mid Index Henokiens companies Belgian brands Companies listed on Euronext Brussels