Mandatory (formerly CraveOnline Media) is a lifestyle website based in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...
with sales offices in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
,
Chicago
(''City in a Garden''); I Will
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and
San Francisco
San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
. The site is owned by media company Evolve Media, LLC. Mandatory focuses its contents into the male-lifestyle audience, but it has diversified into content for all. Mandatory owns 9 websites and has partnered with many more, producing various content for each site. As of February 2021, it is only available in English.
History
CraveOnline.com was launched in late 2004 by the online media company AtomicOnline, the publishing division of Evolve Media, LLC.
CraveOnline was cited in the 2009 book ''The Man's Book: The Essential Guide for the Modern Man'' by
Thomas Fink as a top website for men. Regarding CraveOnline,
AskMen.com said, "CraveOnline.com combines entertainment and other interests in one place. Great articles, nice pictures and other cool stuff that you won't want to miss."
In March 2013, CraveOnline launched its 3D advertising cube for smartphones and tablets. On May the same year, it launched its own production studio.
In August 2015, CraveOnline was relaunched. Aside from music, the website also began focusing on culture and lifestyle.
In March 2018, CraveOnline changed its name to Mandatory, after a popular section of the site of the same name, with a new tagline "Laugh. Learn. Do Some Good."
Owned or associated websites
*Film and TV: ComingSoon.net, SuperHeroHype.com, ShockTillYouDrop.com
*Gaming: ActionTrip,
GameRevolution, PlayStation LifeStyle.
*Sports: HockeysFuture.com,
Sherdog, WrestleZone.
References
External links
CraveOnlineAtomicOnline
American entertainment websites
Lifestyle websites
American companies established in 2004
Internet properties established in 2004
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