''Craft:'' (or ''CRAFT:'') was a quarterly

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

published by

O'Reilly Media O'Reilly Media (formerly O'Reilly & Associates) is an American learning company established by Tim O'Reilly that publishes books, produces tech conferences, and provides an online learning platform. Its distinctive brand features a woodcut of ...

which focused on do it yourself (DIY) projects involving

knitting Knitting is a method by which yarn is manipulated to create a textile, or fabric. It is used to create many types of garments. Knitting may be done by hand or by machine. Knitting creates stitches: loops of yarn in a row, either flat or i ...

sewing Sewing is the craft of fastening or attaching objects using stitches made with a sewing needle and thread. Sewing is one of the oldest of the textile arts, arising in the Paleolithic era. Before the invention of spinning yarn or weaving ...

jewelry Jewellery ( UK) or jewelry ( U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a w ...

metalworking Metalworking is the process of shaping and reshaping metals to create useful objects, parts, assemblies, and large scale structures. As a term it covers a wide and diverse range of processes, skills, and tools for producing objects on every scale ...

woodworking Woodworking is the skill of making items from wood, and includes cabinet making (cabinetry and furniture), wood carving, joinery, carpentry, and woodturning. History Along with stone, clay and animal parts, wood was one of the first mate ...

, and other disciplines. The magazine was marketed to people who enjoy "crafting" things and features projects which can often be completed with cheap materials, including household items. The magazine was in circulation between 2006 and 2009.

Subjects

Unlike more traditional craft magazines and

how-to The Linux Documentation Project (LDP) is a dormant an all-volunteer project that maintains a large collection of GNU and Linux-related documentation and publishes the collection online. It began as a way for hackers to share their documentation ...

books, ''Craft:'' projects were aimed at a younger (18-35) audience. Projects in the first issue included making a stitched robot doll, a silver-thread and microprocessor-based programmable LED tank top, knit slouch boots, a minimalist 'catnip castle,' and an ant-farm room divider. Articles with names like "Subversive

Cross Stitch Cross-stitch is a form of sewing and a popular form of counted-thread embroidery in which X-shaped stitches in a tiled, raster-like pattern are used to form a picture. The stitcher counts the threads on a piece of evenweave fabric (such as li ...

," "Battle Chic - craft a wardrobe of medieval armor with DIY

chainmail Chain mail (properly called mail or maille but usually called chain mail or chainmail) is a type of armour consisting of small metal rings linked together in a pattern to form a mesh. It was in common military use between the 3rd century BC and ...

," and "The Lost

Ipu Ipu is a percussion instrument made from gourds that is often used to provide a beat for hula dancing. There are two types of ipu, the ipu heke (), which is a double gourd made by taking two gourds of different sizes, cutting them and joining t ...

Art of Ni‘ihau" are typical of the magazine's eclectic

indie Indie is a short form of "independence" or "independent"; it may refer to: Arts, entertainment, and media Gaming *Independent video game development, video games created without financial backing from large companies *Indie game, any game (board ...

themes.

Demographic

''Craft:'' was aimed at the emerging

DIY culture "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and se ...

in North America and Europe, particularly female, that enjoys not only the fashion of handmade items and

crafts A craft or trade is a pastime or an occupation that requires particular skills and knowledge of skilled work. In a historical sense, particularly the Middle Ages and earlier, the term is usually applied to people occupied in small scale pr ...

, but also the philosophy and politics inherent in

recycling Recycling is the process of converting waste materials into new materials and objects. The Energy recycling, recovery of energy from waste materials is often included in this concept. The recyclability of a material depends on its ability t ...

DIY "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and sem ...

clothing, and

ecology Ecology () is the study of the relationships between living organisms, including humans, and their physical environment. Ecology considers organisms at the individual, population, community, ecosystem, and biosphere level. Ecology overl ...

. The ads featured in ''Craft:'' targeted a readership that is largely liberal, and interested in locally produced, handmade,

ecological Ecology () is the study of the relationships between living organisms, including humans, and their physical environment. Ecology considers organisms at the individual, population, community, ecosystem, and biosphere level. Ecology overlaps wi ...

, and

organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...

goods and craft supplies. The demographic also is heavily

computer literate Computer literacy is defined as the knowledge and ability to use computers and related technology efficiently, with skill levels ranging from elementary use to computer programming and advanced problem solving. Computer literacy can also refe ...

, and

blogs A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

about their crafts and the crafts of their peers, thus ads for services such as

web hosting A web hosting service is a type of Internet hosting service that hosts websites for clients, i.e. it offers the facilities required for them to create and maintain a site and makes it accessible on the World Wide Web. Companies providing we ...

and

flickr Flickr ( ; ) is an American image hosting and video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was a popular way for amateur and profession ...

were also found in the magazine's pages.

Cancellation of the print version

On 11 February 2009, e-mails were sent to ''Craft:'' subscribers explaining that due to rising production costs and shrinking ad markets, the print version of ''Craft:'' would be discontinued but would remain as an online presence. Also, all further printed content would be incorporated into ''Make:''. The website for ''Craft:'' included the following announcement from publisher

Dale Dougherty Dale Dougherty (born 1956) is a co-founder of O'Reilly Media, along with Tim O'Reilly. While not at the company in its earliest stages as a technical documentation consulting company, Dale was instrumental in the development of O'Reilly's publish ...

"All along, we have noticed that Craftzine.com has been growing steadily. At the same time, we've come to realize that there were more and more challenges in publishing CRAFT as a print magazine, especially with the costs of print and distribution rising, and diminishing interest among advertisers in print. So we've decided that Volume 10, our Celebrate Like Crazy issue, will be our last print issue and that the future of CRAFT is online." "Creating a print magazine was a great pleasure for all of us on our amazing team, and we've appreciated the many readers who told us how much they enjoyed CRAFT. Our print magazine helped to gain recognition that craft is thriving today, more than ever. We're going online exclusively with CRAFT because that's where we can best reach and serve our audience." "I also want to assure you that craft and crafters will continue to be an important part of the program for Maker Faire. We have always regarded crafters as we do makers, a creative vanguard who are remaking the world in ways that are especially vital today. Also, we will continue to publish MAKE magazine in print. The closure of CRAFT in print allows us to focus our limited resources on growing a single DIY magazine instead of two

/blockquote> Under the "Craft Print FAQ", he added the following:
"The CRAFT site will grow to combine its current blog style plus more original content including weekly and bimonthly columns, and tutorials. We hope you'll stick with us and visit often

/blockquote>

References
{{Reflist

External links

''Craft'' magazine

''Make'' magazine

Maker Faire
Hobby magazines published in the United States Online magazines published in the United States Quarterly magazines published in the United States DIY culture Magazines established in 2006 Magazines disestablished in 2009 Magazines published in California Online magazines with defunct print editions O'Reilly Media Arts and crafts magazines