Cottonelle is an American brand of

toilet paper Toilet paper (sometimes called toilet tissue or bathroom tissue) is a tissue paper product primarily used to clean the anus and surrounding anal region of feces after defecation, and to clean the perineal area and external genitalia of u ...

produced by

Kimberly-Clark Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand n ...

. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold in the United States and Australia under the

Kleenex Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers. Often used informally as a genericized trademark for facial tissue in the United States and Canada, the nam ...

brand. Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself. In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog. According to Ad Rants, the bus would travel cross-country to "offer visitors access to "relaxation stations" where people can see first-hand—and hopefully in privacy—how soft and comforting Cottonelle can be." At one point, Cottonelle featured a program called Puppy Points. On a package of Cottonelle toilet paper would be a label with a certain number of points. The label had to be cut off and saved. The Cottonelle website, showed a list of Cottonelle related items that you could receive in exchange for puppy points, including a Cottonelle bath robe, a Cottonelle picture frame, hand bag, slippers, etc. On July 31, 2008, puppy points were discontinued and could no longer be redeemed for merchandise. Cottonelle is marketed as

Andrex Andrex is a British brand of toilet roll. It is owned by the American company Kimberly-Clark. The "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television advertisements, is synonymous with the brand. The brand Andre ...

in the UK and Republic of Ireland, and as ''Baby Soft'' in South Africa. In Italy is marketed as Scottonelle, previously known as Cottonelle. In 1996, the product had to be renamed as Scottonelle, because Cottonelle was judged to be misleading by an EU commission, as consumers may have thought that the product contains cotton, although it does not. The company then launched a public competition for choosing the new name for the product (which is a subproduct of the Scottex brand); the winner could win a batch of products.https://ec.europa.eu/competition/mergers/cases/decisions/m623_it.pdf

References

External links

Cottonelle USA

Cottonelle English-Canada

Cottonelle French-Canada
Paper products American brands Toilet paper Products introduced in 1972 Kimberly-Clark brands {{product-stub