Cotton Incorporated is a non-profit organization funded by cotton growers in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

through per-bale assessments on producers and importers levied by the Cotton Board, which reports to the

United States Department of Agriculture The United States Department of Agriculture (USDA) is the federal executive department responsible for developing and executing federal laws related to farming, forestry, rural economic development, and food. It aims to meet the needs of comme ...

. The Cotton Research and Promotion Act of 1966 enabled the establishment of Cotton Incorporated in 1970. The organization conducts research and promotes the use of cotton, including initial processing, recycling, and marketing. The company has helped cotton increase market share in

fabric Textile is an umbrella term that includes various fiber-based materials, including fibers, yarns, filaments, threads, different fabric types, etc. At first, the word "textiles" only referred to woven fabrics. However, weaving is not ...

s since it was enacted, both through the branding of cotton with the "Seal of Cotton" and improved technology. The successful campaign was the first

commodity brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

. Cotton Incorporated's world headquarters are located in

Cary, North Carolina Cary is a town in Wake and Chatham counties in the U.S. state of North Carolina and is part of the Raleigh–Cary, NC Metropolitan Statistical Area. According to the 2020 Census, its population was 174,721, making it the seventh largest mun ...

, and offices are located in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...

Shanghai Shanghai (; , , Standard Chinese, Standard Mandarin pronunciation: ) is one of the four Direct-administered municipalities of China, direct-administered municipalities of the China, People's Republic of China (PRC). The city is located on the ...

, and

Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of ...

. Cotton Incorporated works with the Cotton Council International. On Thanksgiving Day, 1989, Cotton Incorporated launched its long-running "Fabric of Our Lives" advertising campaign.

References

Making cotton 'the fabric of our lives'
''Marketplace''. November 15, 2010.

External links

* Agricultural marketing organizations Organizations established in 1970 Organizations based in Cary, North Carolina 1970 establishments in the United States Cotton industry in the United States Cotton organizations {{nonprofit-org-stub