Corgi Classics Limited is a British die-cast

scale model A scale model is a physical model which is geometrically similar to an object (known as the prototype). Scale models are generally smaller than large prototypes such as vehicles, buildings, or people; but may be larger than small prototype ...

manufacturer established as an independent company in 1984, which has its origins in the

Corgi Toys Corgi Toys (trademark) is the brand name of a range of die-cast toy vehicles created by Mettoy and currently owned by Hornby Railways, Hornby.Mettoy in 1956. It is known for its British and North American vehicle models. Products currently manufactured and marketed by Corgi include die-cast

cars A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as t ...

airplanes An airplane or aeroplane (informally plane) is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, and wing configurations. The broad spectr ...

, buses, and

military A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distin ...

The Corgi Toys era: 1956–1995

"Corgi Toys" was launched in 1956 as a new range of

die-cast toy A die-cast toy is a toy or a collectible model produced by using the die-casting method of putting molten lead, zinc alloy or plastic in a mold to produce a particular shape. Such toys are made of metal, with plastic, rubber, glass, or other ...

model cars by Mettoy Playcraft LTD, the toy car company founded in 1936. These new toy cars were soon a huge hit because at the time they were the only toy cars on the market that included transparent plastic windows, they soon became known as "the ones with the windows". Corgivolkswagenpolo

Although Corgi has had many model car competitors ranging from

Dinky Toys Dinky Toys was the brand name for a range of die-cast zamak zinc alloy scale model vehicles produced by British toy company Meccano Ltd. They were made in England from 1934 to 1979, at a factory in Binns Road in Liverpool. Dinky Toys were amon ...

to Lledo, its name is well known to this day. In its first year of trading Corgi sold 2.75 million cars, making it a clear leader of the British toy car industry. In 1966 Corgi won both '' The Queen's Award to Industry'' and the ''National Association of Toy Retailers' Highest Standards Award'', two prestigious awards. In March 1969, a year's supply was destroyed in the factory in Fforestfach in Swansea by a fire, a major setback, which cut profits tremendously. Despite this, Corgi continued to remain among top

collectable A collectable (collectible or collector's item) is any object regarded as being of value or interest to a collector. Collectable items are not necessarily monetarily valuable or uncommon. There are numerous types of collectables and terms t ...

s for many years. Sales increased in the late 1960s and early '70s after the ''

James Bond The ''James Bond'' series focuses on a fictional Secret Intelligence Service, British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections. Since Fleming's death in 19 ...

Aston Martin DB5'' and the

Chitty Chitty Bang Bang ''Chitty Chitty Bang Bang'' is a 1968 musical-fantasy film directed by Ken Hughes with a screenplay co-written by Roald Dahl and Hughes, loosely based on Ian Fleming's novel '' Chitty-Chitty-Bang-Bang: The Magical Car'' (1964). The film sta ...

car was released, but sales were fell sharply after the 1969 fire, which led to substantial ground being lost to its main rival Dinky, but by 1971, the Swansea factory was back to full production again after major repairs costing over £1.3 million. The ''Queen's silver jubilee model'' edition released in 1977 was an instant best-seller, along with another nostalgia model, ''Edward VII's coronation state coach'' of 1901. After a rapid decline in sales, in 1983 economic analysts said that decline was inevitable; children and adults had moved on to more sophisticated toys, others however did not agree; they believed if it had not been for the fire there would have been no problem. Corgi 2cv white bg

Corgi reformed as "Corgi Toys Ltd." in 1984 and turned its attention to regaining the British toy company's confidence. Three years later Corgi turned to the export market for profits, soon distributing in Australia, Continental Europe and the United States. Shortly after this Corgi started the ''Collectors Club'', which quickly gained worldwide membership. In 1989 the company was taken over by

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...

, the worldwide toy manufacturing giant (manufacturer of

Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiratio ...

Dolls and

Hot Wheels Hot Wheels is an American brand of scale model cars introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then owner of Matchbox. Many automobile manufacturers ha ...

cars), and production was moved to Leicester, the Mattel headquarters. Corgi then introduced a new range: Corgi Classics, selling nostalgia cars, vans and trucks from the 1930s, '40s, '50s and '60s, aimed at those who had grown up during that period. At around the same period in the US, Corgi released a new range of trucks, fire tenders and buses based on North American prototypes, though these were not as successful as had been hoped.

Corgi Classics Limited

In 1995, Corgi regained its independence as a new company, "Corgi Classics Limited", and moved to new premises in Leicester. Corgi Classics turned to

British television Regular television broadcasts in the United Kingdom started in 1936 as a public service which was free of advertising, which followed the first demonstration of a transmitted moving image in 1926. Currently, the United Kingdom has a collection ...

for model ideas, and soon released models such as Mr. Bean's Mini,

Inspector Morse Detective Chief Inspector Endeavour Morse, GM, is the eponymous fictional character in the series of detective novels by British author Colin Dexter. On television, he appears in the 33-episode drama series '' Inspector Morse'' (1987–2000), ...

Jaguar The jaguar (''Panthera onca'') is a large cat species and the only living member of the genus ''Panthera'' native to the Americas. With a body length of up to and a weight of up to , it is the largest cat species in the Americas and the thi ...

and later models based on

Enid Blyton Enid Mary Blyton (11 August 1897 – 28 November 1968) was an English children's writer, whose books have been worldwide bestsellers since the 1930s, selling more than 600 million copies. Her books are still enormously popular and have be ...

's Noddy tales. A variety of firms ranging from

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...

's chocolate to

Guinness Guinness () is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in ...

beer to

Eddie Stobart Edward Pears Stobart (born 18 April 1929), better known as Eddie Stobart, is a British businessman who started an agriculture business in the late 1940s. This became ''Eddie Stobart Ltd'' in 1970 and expanded to a haulage company during the 19 ...

haulage have had Corgi scale models made of their road vehicles. In 1995 Corgi introduced a new range of 1/76th scale UK and Hong Kong bus models under the "Original Omnibus Company" banner; by 2007, the total number of individual model releases in this sub-range had exceeded eight hundred. In 1999 Corgi Classics Limited was taken over by Zindart, an American collectors specialists. By 2000, as in the 1960s, Corgi was once again the top British model maker. That same year, Corgi bought the rights to the Lledo name (and many of the moulds), taking over the popular ''Days Gone'' series. The ''Vanguards'' series was also acquired in the deal. Days Gone and Vanguards models were sold by Corgi under the Lledo moniker until 2004, after which the Lledo name was dropped and the models officially became part of the Corgi Classics line. In 1999, Corgi debuted the Aviation Archive line of diecast military

aeroplanes An airplane or aeroplane (informally plane) is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, and wing configurations. The broad spectr ...

. Beginning with 1/144 scale, Corgi created one of the most expansive and widely collected lines of highly detailed limited edition collectable die-cast metal aircraft. This line has been expanded in successive years to include new moulds and liveries and even new scales, such as the super-detailed 1/32 scale Aviation Archive line. Corgi followed with a new line of 1/50 scale armoured vehicles ranging from

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

up to through the

Vietnam War The Vietnam War (also known by #Names, other names) was a conflict in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. It was the second of the Indochina Wars and was officially fought between North Vie ...

. In 2006, Corgi began selling hand painted, spin-cast metal figures and soldiers in the ''Forward March'' series which complements their 1/32 and 1/50 scale lines of vehicles. In May 2008, international models and collectables group Hornby announced the acquisition of Corgi Classics Limited for £8.3 million. Under Hornby ownership the Corgi brand underwent a rebrand in 2012, this saw the introduction of a new logo and style of packaging, however the main element reasoning behind the change was the relaunch of Corgi Toys. In 2019 a new series was launched called: CORGI CHUNKIES is new range of toys with moving interactive parts, free-rolling, soft-tyred wheels, left and right hand drive and a strong child-proof build. The chunkies models were designed by Hanan Shpetrick.

Famous Corgi Classics limited models

This is a list of a few of the most famous Corgi Classics limited models: *

Mk II * '' Mr. Beans

Mini The Mini is a small, two-door, four-seat car, developed as ADO15, and produced by the British Motor Corporation (BMC) and its successors, from 1959 through 2000. Minus a brief hiatus, original Minis were built for four decades and sold during ...

* ''

The Italian Job ''The Italian Job'' is a 1969 British comedy caper film, written by Troy Kennedy Martin, produced by Michael Deeley, directed by Peter Collinson, and starring Michael Caine. The film's plot centres around Cockney criminal Charlie Croker, r ...

s Mini * '' Doctor Whos

TARDIS The TARDIS (; acronym for "Time And Relative Dimension In Space") is a fictional hybrid of the time machine and spacecraft that appears in the British science fiction television series '' Doctor Who'' and its various spin-offs. Its exterior ...

and

Dalek The Daleks ( ) are a fictional extraterrestrial race of mutants principally portrayed in the British science fiction television programme ''Doctor Who''. They were conceived by writer Terry Nation and first appeared in the 1963 ''Doctor Who ...

s * ''

The Dukes of Hazzard ''The Dukes of Hazzard'' is an American action comedy TV series that was aired on CBS from January 26, 1979 to February 8, 1985. The show aired for 147 episodes spanning seven seasons. It was consistently among the top-rated television serie ...

Dodge Charger The Dodge Charger is a model of automobile marketed by Dodge in various forms over seven generations since 1966. The first Charger was a show car in 1964. A 1965 Charger II concept car resembled the 1966 production version. The Charger ha ...

with Bo and Luke figures *

Basil Fawlty Basil Fawlty is the main character of the 1970s British sitcom '' Fawlty Towers'', played by John Cleese. The proprietor of the hotel Fawlty Towers, he is a cynical and misanthropic Misanthropy is the general hatred, dislike, distrust or c ...

's Austin 1100 *

USS Enterprise (NCC-1701-D) USS ''Enterprise'' (NCC-1701-D), or ''Enterprise''-D, is a starship in the ''Star Trek'' media franchise. Under the command of Captain Jean-Luc Picard, it is the main setting of '' Star Trek: The Next Generation'' (1987–1994) and the film ...

and some other ''

Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vario ...

'' ships, including

Romulan The Romulans () are an extraterrestrial race in the American science fiction franchise ''Star Trek''. They first appeared in the series ''Star Trek'' (1966–1969). They have appeared in most subsequent ''Star Trek'' releases, including ''The Ani ...

and

Klingon The Klingons ( ; Klingon language, Klingon: ''tlhIngan'' ) are a fictional species in the science fiction franchise ''Star Trek''. Developed by screenwriter Gene L. Coon in 1967 for the Star Trek: The Original Series, original ''Star Trek'' ('' ...

vessels. * ''

Bullitt ''Bullitt'' is a 1968 American neo-noir action thriller film directed by Peter Yates and produced by Philip D'Antoni. The picture stars Steve McQueen, Robert Vaughn, and Jacqueline Bisset. The screenplay by Alan Trustman, Alan R. Trustman and H ...

''s

Ford Mustang The Ford Mustang is a series of American automobiles manufactured by Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its sixth generation, it is the fifth-best selli ...

with

Steve McQueen Terrence Stephen McQueen (March 24, 1930November 7, 1980) was an American actor. His antihero persona, emphasized during the height of the counterculture of the 1960s, made him a top box-office draw for his films of the late 1950s, 1960s, and 1 ...

figure. * ''

Only Fools and Horses ''Only Fools and Horses....'' is a British television sitcom created and written by John Sullivan (writer), John Sullivan. Seven series were originally broadcast on BBC One in the United Kingdom from 1981 to 1991, with sixteen sporadic Christmas ...

Reliant Reliant Motor Company was a British car manufacturer based in Tamworth, Staffordshire, England. It was founded in 1935 and ended car production in 2002, the company had been known as "Reliant Motor Company" (or RMC for short) until the 1990s w ...

Supervan III. * The line of

cars. * The new line Corgi Chunkies.

References

External links

*
NCHWA.com – Price Guides for Hot Wheels, Matchbox, Corgi and more

OOC Zone – An online database covering Corgi's Original Omnibus Co range of 800 plus models

The Model Bus Website has a large photographic collection of Corgi Classic & OOC model buses
{{Scale model brands Die-cast toys Hornby Railways Model manufacturers of the United Kingdom Toy cars and trucks Manufacturing companies established in 1956 1956 establishments in England 1989 mergers and acquisitions

The Corgi Toys era: 1956–1995

Corgi Classics Limited

Famous Corgi Classics limited models

See also

References

External links