Color of Change
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Color of Change is a progressive nonprofit
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life o ...
advocacy organization in the United States. It was formed in 2005 in the aftermath of Hurricane Katrina in order to use online resources to strengthen the political voice of African Americans. Color of Change is a 501(c)(4) advocacy organizing with an affiliated political action committee.


History and overview

Color of Change was co-founded in 2005 by James Rucker and
Van Jones Anthony Kapel "Van" Jones (born September 20, 1968) is an American news and political commentator, author, and lawyer. He is the co-founder of several non-profit organizations, a three-time ''New York Times'' bestselling author, a CNN host and c ...
to replicate the
MoveOn.org MoveOn (formerly known as MoveOn.org) is a progressive public policy advocacy group and political action committee. Formed in 1998 around one of the first massively viral email petitions, MoveOn has since grown into one of the largest grassroot ...
email list model among African American Internet users. Rucker had previously worked for the MoveOn.org Political Action and MoveOn.org Civic Action while Jones was the founder of the
Ella Baker Center for Human Rights The Ella Baker Center for Human Rights is a non-profit strategy and action center based in Oakland, California. The stated aim of the center is to work for justice, opportunity and peace in urban America. It is named for Ella Baker, a twentieth-c ...
. Rashad Robinson is the organization's president, having joined the organization in May 2011. Color of Change utilizes the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
, and specifically
e-mail Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic (digital) version of, or counterpart to, mail, at a time when "mail" meant ...
, as its main conduit for communicating with its members.
Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...
developments such as social networking sites also contribute to the organization's strategy. In 2015, Color of Change was ranked 6th on ''
Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...
's'' list of the 50 Most Innovative Companies in the World.
Rashad Robinson Rashad Robinson is an American civil rights leader. He is the president of Color of Change, an advocacy group. He has served as a board member of RaceForward, Demos, State Voices, and currently sits on the board of the Hazen Foundation. Car ...
serves as the organization's president. Board members include Dream Hampton. In December 2019 Heather McGhee became chair of the board of directors.


Activities


Criminal justice advocacy

The organization gained prominence with its national campaign to assist the
Jena Six The Jena Six were six black teenagers in Jena, Louisiana, convicted in the 2006 beating of Justin Barker, a white student at the local Jena High School, which they also attended. Barker was injured on December 4, 2006, by the members of the Jen ...
, in which Color of Change raised $212,000 for the Jena Six legal defense, largely through online donations. The ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television a ...
''s Howard Witt noted that Color of Change was the only national civil rights group to be fully transparent with their use of the funds related to the Jena 6. The Jena campaign was such a galvanizing force that it tripled Color of Change's membership. In September 2008, Color of Change began a campaign in support of
Troy Davis Troy Anthony Davis (October 9, 1968 – September 21, 2011) was a man convicted of and executed for the August 19, 1989 murder of police officer Mark MacPhail in Savannah, Georgia. MacPhail was working as a security guard at a Burger King re ...
. Over 666,000 petitions urging clemency for Mr. Davis were delivered to the Georgia pardons board. The Georgia Board of Pardons and Paroles denied clemency to Troy Davis. Color of Change released a formal statement after Troy Davis' death. Color of Change began a campaign in support of
Trayvon Martin Trayvon Benjamin Martin (February 5, 1995 – February 26, 2012) was a 17-year-old African-American from Miami Gardens, Florida, who was fatally shot in Sanford, Florida, by George Zimmerman, a 28-year-old Hispanic American. Martin had accompa ...
on March 19, 2012. The organization also advocated the repeal of Stand Your Ground laws nationwide. In 2013, Color of Change launched a campaign targeting
private prison A private prison, or for-profit prison, is a place where people are imprisoned by a third party that is contracted by a government agency. Private prison companies typically enter into contractual agreements with governments that commit ...
s, demanding that investors in private prisons divest their investments. Various corporations have since divested nearly $60 million from the private prison industry.


Criticism of media

;Glenn Beck In 2009, Color of Change launched a campaign urging advertisers on Glenn Beck's ''
Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
'' show to pull their ads, in response to comments by Beck in which he called President Obama "a racist" who has a "deep-seated hatred for white people or the white culture."'' New York Daily News'', 18 August 2009
President Obama insult by Glenn Beck has advertisers boycotting show
Affected advertisers switched their ads to different Fox programs. ;Nas and Fox News A campaign against Fox News was developed in protest of recurring remarks that Color of Change believed to be racist, including negative comments directed at President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...
and First Lady Michelle Obama. This campaign was led by hip hop artist
Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air ( ...
, Color of Change, Moveon.org, and Brave New Films. The campaign collected 620,000 petition signatures, which were delivered to Fox News headquarters in July 2008. ;Pat Buchanan In 2011, Color of Change launched a campaign urging
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and politi ...
to fire Pat Buchanan for his alleged remarks about white supremacy and his affiliation with a white supremacist radio program. MSNBC suspended Buchanan's show for four months before cancelling it in February 2012. ;News Accuracy Report Card In March 2015, Color of Change and
Media Matters for America Media Matters for America (MMfA) is a politically left-leaning 501(c)(3), nonprofit organization and media watchdog group. MMfA was founded in 2004 by journalist and political activist David Brock as a counterweight to the conservative Media ...
released ''Not To Be Trusted: Dangerous Levels of Inaccuracy in TV Crime Reporting in NYC,'' a report detailing how the organization believes that local news coverage in New York City distorts the picture of criminal justice, and the negative impacts this inaccurate imagery has on black communities. ;''All My Babies' Mamas'' In January 2013, Color of Change launched a campaign demanding that
Oxygen Oxygen is the chemical element with the symbol O and atomic number 8. It is a member of the chalcogen group in the periodic table, a highly reactive nonmetal, and an oxidizing agent that readily forms oxides with most elements as ...
and its parent company,
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primaril ...
, cease production on the reality TV show '' All My Babies’ Mamas'', starring rapper
Shawty Lo Carlos Rico Walker (March 22, 1976 – September 21, 2016), better known as Shawty Lo, was an American rapper from Atlanta, Georgia. He initially came to prominence as a founding member of the Southern hip hop group D4L, and in 2000 founded D4 ...
and the ten mothers of his eleven children. Color of Change argued that the show perpetrated harmful stereotypes about African American families. A
Change.org Change.org is a worldwide nonprofit petition website, based in California, US, operated by the San Francisco-based company of the same name, which has over 400 million users and offers the public the ability to promote the petitions they care abo ...
petition garnered over 40,000 signatures and Oxygen announced the cancellation of the show. ;''Saturday Night Live'' In October 2013, an open letter penned by Color of Change Executive Director Rashad Robinson and published in ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...
'' criticized ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock (streaming service), Peacock. ...
'' (SNL) Executive Producer
Lorne Michaels Lorne Michaels (born Lorne David Lipowitz; November 17, 1944) is a Canadian-American producer, screenwriter, and comedian. He is best known for creating and producing ''Saturday Night Live'' (1975–1980, 1985–present) and producing the '' La ...
for the lack of diversity on SNL, pointing out that only three black women had joined the show’s repertory cast in its then-39-year history. Othniel Askew In October 2014, Color of Change listed Othniel Askew among other victims of police violence published on Twitter. Askew was shot by a police officer in 2003 moments after he assassinated the New York City council member James Davis while he still had seven bullets in his gun. Several of the witnesses of the event were outraged by the Davis's inclusion. ;Amy Pascal In December 2014, Color of Change launched a petition for Sony to fire
Amy Pascal Amy Beth Pascal (born March 25, 1958) is an American film producer and business executive. She served as the Chairperson of the Motion Pictures Group of Sony Pictures Entertainment (SPE) and Co-Chairperson of SPE, including Sony Pictures Televis ...
, the co-chairman of Sony Pictures Entertainment, after her e-mails were leaked.Aaron Couch
Civil Rights Group Asks Sony to Fire Amy Pascal Over Leaked Emails
, ''The Hollywood Reporter'', December 18, 2014
Pascal had suggested President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...
would enjoy ''
Django Unchained ''Django Unchained'' () is a 2012 American revisionist Western film written and directed by Quentin Tarantino, starring Jamie Foxx, Christoph Waltz, Leonardo DiCaprio, Kerry Washington, and Samuel L. Jackson, with Walton Goggins, Dennis Ch ...
'' and ''
The Butler ''The Butler'' (full title ''Lee Daniels' The Butler'') is a 2013 American historical drama film directed and co-produced by Lee Daniels and with a screenplay by Danny Strong. It is inspired by Wil Haygood's ''Washington Post'' article "A But ...
'', two films which deal with
slavery in the United States The legal institution of human chattel slavery, comprising the enslavement primarily of Africans and African Americans, was prevalent in the United States of America from its founding in 1776 until 1865, predominantly in the South. Sl ...
and the pre-
civil rights era The civil rights movement was a nonviolent social and political movement and campaign from 1954 to 1968 in the United States to abolish legalized institutional racial segregation, discrimination, and disenfranchisement throughout the United ...
.


Policy positions

In 2012, representatives from the Color of Change attended a meeting of the Democracy Initiative, a progressive coalition whose goals include restricting political contributions permitted by the United States Supreme Court decision in '' Citizens United v. Federal Election Commission'' and combating voter ID laws. In July 2014, Color of Change launched a campaign calling out ten members of the
Congressional Black Caucus The Congressional Black Caucus (CBC) is a caucus made up of most African-American members of the United States Congress. Representative Karen Bass from California chaired the caucus from 2019 to 2021; she was succeeded by Representative Joyce B ...
for opposing efforts to protect
net neutrality Network neutrality, often referred to as net neutrality, is the principle that Internet service providers (ISPs) must treat all Internet communications equally, offering users and online content providers consistent rates irrespective of co ...
. Color of Change advocated for investigations of Wall Street banks in the wake of a national housing and foreclosure crisis.


Political advocacy


American Legislative Exchange Council

Color of Change began a boycott campaign against the
American Legislative Exchange Council The American Legislative Exchange Council (ALEC) is a nonprofit organization of conservative state legislators and private sector representatives who draft and share model legislation for distribution among state governments in the United State ...
(ALEC) on December 8, 2011, objecting to ALEC's support of
Voter ID laws A voter identification law is a law that requires a person to show some form of identification in order to vote. In some jurisdictions requiring photo IDs, voters who do not have photo ID often must have their identity verified by someone els ...
. After the campaign was expanded to a protest of
stand-your-ground law A stand-your-ground law (sometimes called "line in the sand" or "no duty to retreat" law) provides that people may use deadly force when they reasonably believe it to be necessary to defend against certain violent crimes (right of self-defense) ...
s following the Trayvon Martin shooting, a number of major companies pulled their funding from ALEC. Color of Change also urged its members to take online and offline action to convince corporations to quit ALEC.


Congressional Black Caucus

The organization lobbied the
Congressional Black Caucus The Congressional Black Caucus (CBC) is a caucus made up of most African-American members of the United States Congress. Representative Karen Bass from California chaired the caucus from 2019 to 2021; she was succeeded by Representative Joyce B ...
(CBC) in 2007 to not host a Democratic presidential debate with the Fox network. Democratic presidential candidates
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
and
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...
eventually decided to shun the Congressional Black Caucus/Fox debate. James Rucker, one of the founders of Color of Change, argued that Fox was using its partnership with the CBC as part of an image building campaign to make itself appear more "Black-friendly." In 2008, Color of Change began an e-mail campaign to urge members of the CBC (those who are superdelegates) to endorse candidates according to how their districts voted. In February 2008, Representative
John Lewis John Robert Lewis (February 21, 1940 – July 17, 2020) was an American politician and civil rights activist who served in the United States House of Representatives for from 1987 until his death in 2020. He participated in the 1960 Nashville ...
, a senior member in Congress and the CBC, declared that he would switch his allegiance from Hillary Clinton to Barack Obama because his district overwhelmingly supported Obama in its primary.


Support for net neutrality

In 2019, Color of Change joined several other organizations calling for support for
net neutrality Network neutrality, often referred to as net neutrality, is the principle that Internet service providers (ISPs) must treat all Internet communications equally, offering users and online content providers consistent rates irrespective of co ...
by asking for pressure to be put on Senator Mitch McConnell to stop blocking the Save the Internet Act in the U.S. Senate.


Opposition to use of plantations for weddings

In late 2019, after contact initiated by Color of Change, "five major websites often used for wedding planning have pledged to cut back on promoting and romanticizing weddings at former slave plantations."


See also

*
Media Matters for America Media Matters for America (MMfA) is a politically left-leaning 501(c)(3), nonprofit organization and media watchdog group. MMfA was founded in 2004 by journalist and political activist David Brock as a counterweight to the conservative Media ...
*
Fairness and Accuracy in Reporting Fairness & Accuracy In Reporting (FAIR) is a progressive left-leaning media critique organization based in New York City. The organization was founded in 1986 by Jeff Cohen and Martin A. Lee. FAIR monitors American news media for bias, inaccu ...
* People for the American Way *
Darnell Hunt Darnell Hunt (born 1962) is an American sociologist and academic administrator. As of September 1, 2022, Darnell Hunt is UCLA’s executive vice chancellor and provost. He has served as the dean of Social Sciences at the University of California, ...


References


External links

* {{DEFAULTSORT:Color Of Change American political websites Organizations established in 2005 2005 establishments in the United States 501(c)(4) nonprofit organizations Robert F. Kennedy Human Rights Award laureates