The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by

Bill Battle William Raines Battle III (born December 8, 1941) is an American former college athletics administrator and football coach. He was the athletic director of the University of Alabama from 2013 to 2017. He was appointed by University President J ...

Selma, Alabama Selma is a city in and the county seat of Dallas County, in the Black Belt region of south central Alabama and extending to the west. Located on the banks of the Alabama River, the city has a population of 17,971 as of the 2020 census. Abo ...

, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 colleges and universities, athletic conferences,

bowl games In North America, a bowl game is one of a number of post-season college football games that are primarily played by teams belonging to the National Collegiate Athletic Association, NCAA's NCAA Division I Football Bowl Subdivision, Division I Fo ...

, the

Heisman Trophy The Heisman Memorial Trophy (usually known colloquially as the Heisman Trophy or The Heisman) is awarded annually to the most outstanding player in college football. Winners epitomize great ability combined with diligence, perseverance, and har ...

, and the

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges ...

. Headquartered in Atlanta, the company also operates satellite offices in

Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...

Kansas Kansas () is a U.S. state, state in the Midwestern United States, Midwestern United States. Its Capital city, capital is Topeka, Kansas, Topeka, and its largest city is Wichita, Kansas, Wichita. Kansas is a landlocked state bordered by Nebras ...

, and

Montana Montana () is a state in the Mountain West division of the Western United States. It is bordered by Idaho to the west, North Dakota and South Dakota to the east, Wyoming to the south, and the Canadian provinces of Alberta, British Columb ...

. On May 1, 2007, CLC was acquired by

IMG img or IMG is an abbreviation for image. img or IMG may also refer to: * IMG (company), global sports and media business headquartered in New York City but with its main offices in Cleveland, originally known as the "International Management Group ...

. CLC products contain a

hologram Holography is a technique that enables a wavefront to be recorded and later re-constructed. Holography is best known as a method of generating real three-dimensional images, but it also has a wide range of other applications. In principle, i ...

tag asserting authenticity.

References

External links

* {{DEFAULTSORT:Collegiate Licensing Company Marketing organizations Companies established in 1981