Cockta () is a soft drink from

Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...

. Its main ingredient comes from dog rose hip; the other ingredients come from 11 different herbs, lemon and orange. Its original variant contains neither

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to ...

nor

orthophosphoric acid Phosphoric acid (orthophosphoric acid, monophosphoric acid or phosphoric(V) acid) is a colorless, odorless phosphorus-containing solid, and inorganic compound with the chemical formula . It is commonly encountered as an 85% aqueous solution, w ...

Origins

The origins of the Cockta drink begin in the early 1950s. In 1952, Ivan Deu, the Director of the state-owned corporation Slovenijavino, came up with the idea of producing an original, refreshing Slovenian beverage which would be able to compete against soft drinks from abroad (that is, the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

; i.e.

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

company and its subsidiary beverage companies), which were not yet being sold in

Yugoslavia Yugoslavia (; sh-Latn-Cyrl, separator=" / ", Jugoslavija, Југославија ; sl, Jugoslavija ; mk, Југославија ;; rup, Iugoslavia; hu, Jugoszlávia; rue, label=Pannonian Rusyn, Югославия, translit=Juhoslavija ...

. The chemical engineer, Emerik Zelinka, an employee of the Slovenijavino research labs, created the drink with a new, different taste, derived from a blend of eleven different herbs and spices; including the

rose hip The rose hip or rosehip, also called rose haw and rose hep, is the accessory fruit of the various species of rose plant. It is typically red to orange, but ranges from dark purple to black in some species. Rose hips begin to form after pollina ...

, a prominent flavour within Cockta's blend. The drink was introduced to the market for the first time on 8 March 1953 at a

ski jumping Ski jumping is a winter sport in which competitors aim to achieve the farthest jump after sliding down on their skis from a specially designed curved ramp. Along with jump length, competitor's aerial style and other factors also affect the fina ...

competition at

Planica Planica () is an Alpine valley in northwestern Slovenia, extending south from the border village of Rateče, not far from another well-known ski resort, Kranjska Gora. Further south, the valley extends into the Tamar Valley, a popular hiking ...

Ownership

In 2000, the Cockta brand was bought by the Kolinska food company, known today as Droga Kolinska d.d. In mid 2010, Croatian

holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

Atlantic Grupa d.d. acquired Droga Kolinska. Cockta v 0,25-litrski steklenički

Sales

In the first year of production, four million Cockta bottles were sold in Slovenia alone, and ten years later, sales climbed to 71 million. From Slovenia, Cockta spread at the common market of other republics of

, but no dedicated bottling facilities were established.

Marketing

The initial Cockta launch and marketing campaign was carefully designed. The first bottle and label for Yugo Cockta was created by Sergej Pavlin, then a young architecture student. Pavlin also designed other aspects of the brand's visual image, including the design for Cockta delivery trucks and cardboard packaging for Cockta's bottles. Many older Slovenes still remember the posters which swept the entire country as part of the original Cockta marketing campaign: they featured a suntanned young woman, with a hairstyle considered trendy at the time, in a ponytail, with blue eyes, holding in her hands a bottle of the new beverage. The sports event at Planica where Cockta was launched was the earliest form of sports sponsorship in Slovenia. In 2006, Cockta sponsored the MaxCards World Championships, held in

Ljubljana Ljubljana (also known by other historical names) is the capital and largest city of Slovenia. It is the country's cultural, educational, economic, political and administrative center. During antiquity, a Roman city called Emona stood in the are ...

In 2013 a survey conducted by Valicon placed Cockta 6th in a list of the top 25 strongest brands in Slovenia. Brand strength was calculated based on brand awareness, experience and usage. In 2019 came into the market's new Cockta free, with no added sugar. Cockta is available in 275ml glass bottles, 330ml cans, 0.5 liter and 1.5 liter plastic bottles. Cockta free is available in 275ml glass bottles, 330ml cans, 0.5 liter and 1.5 liter plastic bottles.

Slogans

* 1980 - Pijača vaše in naše mladosti (The Drink Of Your Youth and Ours) * 1983 - Še vedno najboljša (Still the Best) * 2001 - Prve ne pozabiš nikoli (You Never Forget Your First one) * 2002 - Cockte pogrešam (I Miss Cockta, but phonetically is read as How Much I Miss You) * 2005 - Ješ MaxCards, Spiš MaxCards, Piješ Cockto! (You Eat MaxCards, You Sleep MaxCards, You Drink Cockta!) * Brez kofeina - brez kisline - brez heca! (No Caffeine - No Sour Taste-No Kidding!) * 2012 - Osveži življenje (Freshen ourlife) * 2018 - Cockta za vedno (Cockta Forever)

References

External links

{{commons category
Official website
Slovenian brands Slovenian drinks Soft drinks Cola-like brands Products introduced in 1953