Club is the brand name for a series of Irish carbonated soft drinks produced in

Ireland Ireland ( ; ga, Éire ; Ulster-Scots: ) is an island in the North Atlantic Ocean, in north-western Europe. It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel. Ireland is the s ...

by Britvic Ireland and previously by Cantrell & Cochrane (C&C). It is bottled by the Britvic plant in

Dublin Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 ...

. The series includes Club Orange, Club Lemon, Club Rock Shandy (a mixture of the orange and lemon flavours) and Club Apple soft drinks.

Ingredients

In the case of Club Orange, the ingredients are

carbonated water Carbonated water (also known as soda water, sparkling water, fizzy water, club soda, water with gas, in many places as mineral water, or especially in the United States as seltzer or seltzer water) is water containing dissolved carbon dioxide gas, ...

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or do ...

orange juice Orange juice is a liquid extract of the orange tree fruit, produced by squeezing or reaming oranges. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine. As well as vari ...

citric acid Citric acid is an organic compound with the chemical formula HOC(CO2H)(CH2CO2H)2. It is a colorless weak organic acid. It occurs naturally in citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, which occurs in ...

, the

preservative A preservative is a substance or a chemical that is added to products such as food products, beverages, pharmaceutical drugs, paints, biological samples, cosmetics, wood, and many other products to prevent decomposition by microbial growth or b ...

(

sodium benzoate Sodium benzoate is the sodium salt of benzoic acid, widely used as a food preservative (with an E number of E211) and a pickling agent. It appears as a white crystalline chemical with the formula C6H5COONa. Production Sodium benzoate is commo ...

), the

colours Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associa ...

beta carotene Beta (, ; uppercase , lowercase , or cursive ; grc, βῆτα, bē̂ta or ell, βήτα, víta) is the second letter of the Greek alphabet. In the system of Greek numerals, it has a value of 2. In Modern Greek, it represents the voiced labio ...

and

apocarotenal Apocarotenal, or ''trans''-β-apo-8'-carotenal, is a carotenoid found in spinach and citrus fruits. Like other carotenoids, apocarotenal plays a role as a precursor of vitamin A, even though it has 50% less pro-vitamin A activity than β-carotene ...

, and

vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) ...

(

ascorbic acid Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) ...

). Club Orange includes fragments of fruit flesh (

juice vesicles The juice vesicles, also known as citrus kernels, (in aggregate, citrus pulp) of a citrus fruit are the membranous content of the fruit's endocarp. All fruits from the Citranae subtribe, subfamily Aurantioideae, and family Rutaceae have juice ves ...

), referred to in marketing material as "bits", that remain in the glass after the drink has been consumed.

Promotion

The previous advertising slogan of Club was "the bits inside make it come alive" although it was rarely seen on Club bottles and commercials. From 2009, the products slogan is "Some bits are crucial", making reference to its orange vesicles. Since 2011, the slogan has been "The Best Bits in the World".

Product history

Club Orange, an orange flavoured carbonated drink, was the first orange fruit juice to appear on the Irish market. It was launched in the late 1930s, with the formula refined since then to its present state. The name ''Club'' derives from the Kildare Street Club in Dublin, which commissioned C&C to make an orange-flavoured drink. In 1960, Club Lemon was introduced as a sister product, and in the 2000s several other flavours were added to the range. In 2004 C&C relaunched Club Lemon, which now also contains vesicles. Over the years a number of drinks have appeared under the Club label, including Club Orange and Cranberry, Club Berry, and Club Apple. Diet and sugar free versions were also produced. In 2003 Club Energise was launched. Club Energise is an isotonic drink, marketed for sports recovery and rehydration. It was developed together with sports

physiologist Physiology (; ) is the scientific study of functions and mechanisms in a living system. As a sub-discipline of biology, physiology focuses on how organisms, organ systems, individual organs, cells, and biomolecules carry out the chemica ...

Dr. Liam Hennessy.

References

{{reflist

External links

Official website (now a Facebook group)

Listing on official Britvic website
Irish drinks Fruit sodas