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''Charlie the Unicorn'' is a 2005 Flash animated comedy
short film A short film is any motion picture that is short enough in running time not to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes ...
and
viral video A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander H ...
created by Jason Steele of independent film company FilmCow in
Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures re ...
,
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to th ...
. The short follows Charlie, a lethargic and pessimistic
unicorn The unicorn is a legendary creature that has been described since antiquity as a beast with a single large, pointed, spiraling horn projecting from its forehead. In European literature and art, the unicorn has for the last thousand years o ...
, who is taken by a blue unicorn and a pink unicorn on an adventure to the magical Candy Mountain. However, the journey turns out to be a farce, and Charlie has his
kidney The kidneys are two reddish-brown bean-shaped organs found in vertebrates. They are located on the left and right in the retroperitoneal space, and in adult humans are about in length. They receive blood from the paired renal arteries; blood ...
stolen by the other two unicorns. Steele originally created the video as a birthday present for his mother; the video was partially credited to her and was released by her under the username "TypeQueen" on
Newgrounds Newgrounds is an entertainment website and company founded by Tom Fulp in 1995. It hosts user-generated content such as games, films, audio, and artwork. Fulp produces in-house content at the headquarters and offices in Glenside, Pennsylvania. I ...
, where it rapidly increased in popularity. The video was later uploaded onto
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most vis ...
by Geoff Swanson, where it gained large viewership and continued to increase in popularity, leading to a series of sequels and spinoffs. A merchandising line was later produced, as well as four sequels and a parody series titled ''Charlie ''. The first three episodes in the series were released to DVD in 2009 as part of ''The FilmCow Master Collection''.


Plot

In a quiet meadow, Charlie, a unicorn, is resting, before he is awakened by a blue and a pink unicorn. As Charlie awakes from his slumber, the two inform him that they have found a map to the magical Candy Mountain, and that he must come with them on their journey. Charlie initially refuses and goes back to sleep. The blue unicorn begins to jump on Charlie, insistent that he should come, and both begin to pester him with details of the mountain, causing him to begrudgingly give in to their demands. The trio begin their journey in a forest, where the blue and pink unicorns lead Charlie to a Magical Liopleurodon, who supposedly tells them the way with unintelligible gurgles. The trio then cross a bridge, while the blue unicorn badgers Charlie by repeating his name and reminding him they are on a bridge. When the trio arrives at Candy Mountain, the letters of the CANDY sign come to life and the "Y" sings a song (sung to the tune of the Clarinet Polka) imploring Charlie to go into the Candy Cave. After the letters explode, Charlie reluctantly goes into the cave, and the blue and pink unicorns say goodbye as Charlie is trapped inside and knocked out by an unknown assailant. When Charlie awakens in the meadow, he realizes that they have taken one of his
kidney The kidneys are two reddish-brown bean-shaped organs found in vertebrates. They are located on the left and right in the retroperitoneal space, and in adult humans are about in length. They receive blood from the paired renal arteries; blood ...
s, much to his dismay.


Characters

* Jason Steele plays Charlie the Unicorn, a grouchy lethargic unicorn who is badgered by his two unicorn companions to travel with them to Candy Mountain. He acts cynical throughout the trip and fails to believe that such a place could be real, but to his surprise, Candy Mountain turns out to actually exist. * Steele also plays the blue and pink unicorns who annoy Charlie and convince him to travel with them to Candy Mountain. Steele has revealed very little about the two in the ''Charlie the Unicorn'' videos for humorous value, most notably their genders and their names. He believes that his characters are "somewhat scary"''Charlie the Unicorn Adult Swim Pitch'', in ''The FilmCow Master Collection: 200 Years of Excellence'' VD 2009. Kunaki. and "more interesting" when little is revealed about them. In March 2016, he revealed via an upload of the original script on his website that the blue and pink unicorns were given the placeholder names Lolz and Roffle in the original script. The unicorns are not named within the series itself. * In his first musical role in the ''Charlie the Unicorn'' series, Steele performs the singing voice of the Letter "Y", an
anthropomorphic Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics t ...
letter who resides alongside letters "C", "A", "N", and "D" on the Candy Mountain marquee sign. He performs the musical number "The Candy Mountain Cave". * The Magical Liopleurodon is a ''Liopleurodon'' character briefly featured in the video. The character communicates in his species' natural call, and supposedly guides the unicorns to Candy Mountain. According to Steele, ''Charlie the Unicorn'' was the first time many viewers heard about Liopleurodons, and following the video's rise in popularity, many would incorrectly pronounce the species' name as as it is pronounced in the video, rather than the correct pronunciation, .


Production

Independent animator Jason Steele of FilmCow conceived ''Charlie the Unicorn'' in 2005 as a gift for his mother's birthday, as she enjoyed unicorn-related conversation.Steele, Jason (2009). Commentary for ''Charlie the Unicorn'', in ''The FilmCow Master Collection: 200 Years of Excellence'' VD Kunaki. Steele had lost his job and most of his possessions in the wake of
Hurricane Katrina Hurricane Katrina was a destructive Category 5 Atlantic hurricane that caused over 1,800 fatalities and $125 billion in damage in late August 2005, especially in the city of New Orleans and the surrounding areas. It was at the time the cos ...
hitting
New Orleans New Orleans ( , ,New Orleans
is mothersomething" for her upcoming birthday. According to Steele: "Knowing this, she said that instead of a gift I could make a cartoon for her about unicorns. So I made 'Charlie the Unicorn'. More than ten years later she still brings up the fact that her birthday present launched my career."Alloca, Kevin (2018). ''Videocracy: How Youtube Is Changing the World...with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching''. New York, NY:
Bloomsbury Publishing Bloomsbury Publishing plc is a British worldwide publishing house of fiction and non-fiction. It is a constituent of the FTSE SmallCap Index. Bloomsbury's head office is located in Bloomsbury, an area of the London Borough of Camden. It has a U ...
.
Steele imagined the first aspects of video's plotline when he was running around his house chanting "La la la!" repeatedly, then quickly envisioned the rest of the plotline shortly thereafter. According to Steele, the video's conception happened "all at once; there was no editing." The video is primarily structured around surrealist humor and
dark humor Black comedy, also known as dark comedy, morbid humor, or gallows humor, is a style of comedy that makes light of subject matter that is generally considered taboo, particularly subjects that are normally considered serious or painful to discus ...
. Steele claims that the dark humor was inspired by musician Logan Whitehurst, of whom Steele was a fan and who composed the theme song for Steele's 2003 computer-animated short film ''Secret Agent Bob''. Steele also describes the surreal humor as "contrast ngto how bright and cheerful" the video's atmosphere is.Steele, Jason (2009). Commentary for ''Charlie the Unicorn 2'', in ''The FilmCow Master Collection: 200 Years of Excellence'' VD Kunaki. Steele drew ''Charlie the Unicorn'' using
Adobe Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Microsoft Windows, Windows and macOS. It was originally created in 1988 by Thomas Knoll, Thomas and John Knoll. Since then, the software has become the indu ...
, animated it in
Adobe Flash Adobe Flash (formerly Macromedia Flash and FutureSplash) is a multimedia Computing platform, software platform used for production of Flash animation, animations, rich web applications, application software, desktop applications, mobile apps, mo ...
, and edited it in
Final Cut Pro Final Cut Pro is a series of non-linear editing, non-linear video editing software programs first developed by Macromedia, Macromedia Inc. and later Apple Inc. The most recent version, Final Cut Pro 10.6.4, runs on Macintosh, Mac computers power ...
. The audio was recorded using Amadeus II, and the music was recorded with
GarageBand GarageBand is a line of digital audio workstations developed by Apple Inc. for macOS, iPadOS, and iOS devices that allows users to create music or podcasts. GarageBand is developed by Apple for macOS, and was once part of the iLife software s ...
. The video also contains a musical number titled "The Candy Mountain Cave", featured during the sequence where Charlie refuses to enter the Candy Mountain Candy Cave, sung by the mountain's marquee letter "Y". Although the blue and pink unicorns were originally intended to sing the song, Steele found it difficult to sing in their voices at a rapid pace, and resorted to using the Letter "Y" instead.


Reception

''Charlie the Unicorn'' has become increasingly popular since its inception. Following its posting on
Newgrounds Newgrounds is an entertainment website and company founded by Tom Fulp in 1995. It hosts user-generated content such as games, films, audio, and artwork. Fulp produces in-house content at the headquarters and offices in Glenside, Pennsylvania. I ...
in 2005, Geoff Swanson of
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most vis ...
posted a copy of the video on the website in 2006, where it rapidly gained popularity. It reached a total of approximately 8 million views Internetwide in 2007. The video had climbed to 46 million views by March 2010. It currently has 68 million views on Geoff Swanson's YouTube upload, and 37 million views on FilmCow's official YouTube upload. Online magazine ''
Salon Salon may refer to: Common meanings * Beauty salon, a venue for cosmetic treatments * French term for a drawing room, an architectural space in a home * Salon (gathering), a meeting for learning or enjoyment Arts and entertainment * Salon (P ...
'' described the video as "The unlikely adventure of a crotchety unicorn" and stated "We often feel like Charlie the Unicorn. Annoying, brightly colored colleagues poke at us with their curly horns as we snooze at our desk, promising far-off, sugar-coated delights. Do we muster the energy to follow them, hoping some sweet payoff will break the unbearable bleakness of our daily existence? Can they be trusted?" The series has also attracted a number of celebrities, including British
television personality Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...
Alex Zane Alex Zane (born Faris Alexander L. Albayaty; 3 March 1979) is a British television presenter and DJ. Early and personal life Zane was born in Leeds and attended Boston Spa School before going on to study Medicine at University College London ...
, and American entertainers
Kevin Pereira Kevin Elder Pereira (born December 28, 1982) is an American television personality and host. Early life While he was 14, Pereira hosted ''Pointless Audio'' under the pseudonym Captain Immy.Stephen A. Johnson (April 15, 2006)AOTS hosts Kevin Per ...
and
Olivia Munn Lisa Olivia Munn (born July 3, 1980) is an American actress and former television host. After an internship at a news station in Tulsa, she moved to Los Angeles where she began her professional career as a television host for the gaming network ...
. Brian Hamlin of ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly large ...
'' considered the video to be "incredibly dumb and annoying" yet "really funny and weird too full of unicorn joyness and music." In 2010, Dan Fletcher of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, t ...
'' magazine named ''Charlie the Unicorn'' number 49 in their list of "YouTube's 50 Best Videos", stating "''Charlie the Unicorn'' proves that something doesn't have to make any sense at all to earn a cultlike following."


Sequels, spinoffs, and parodies

Four sequels have been released: ''Charlie the Unicorn 2'' (2008), ''Charlie the Unicorn 3'' (2009), ''Charlie the Unicorn 4'' (2012), and ''Charlie the Unicorn: The Grand Finale'' (2021). The first three continue the theme of Charlie going on adventures with the blue and pink unicorns and getting hoodwinked in the end. On February 23, 2016, FilmCow released a video titled "Charlie the Unicorn: The Grand Finale
Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
" in which it was announced that there was a thirty-minute finale planned for December 2016; the Kickstarter raised $209,247 in funds. Steele released the first part of ''The Grand Finale'' on YouTube on October 10, 2019, expecting to follow it up with five more parts. The second part was released on June 15, 2020. In a YouTube comment under the third installment, which premiered on September 7, 2021, Steele stated that the Grand Finale would have five parts. The Grand finale was released in its entirety in October 23, 2021. On November 22, 2008, as a feature of the
YouTube Live YouTube Live was a 2008 event streamed live on the Internet from San Francisco and Tokyo. It was launched November 22–23, 2008. It was hosted by a variety of YouTube celebrities, including The Black Eyed Peas rapper will.i.am, Tom Dickson of ...
streamed event, the cast of ''Charlie the Unicorn'' were featured in a short film directed by creator Jason Steele featuring YouTube Live colliding with real life, causing several various memes to come to life, namely
Rick Astley Richard Paul Astley (born 6 February 1966) is an English singer, songwriter and radio personality, who has been active in music for several decades. He gained worldwide fame in the 1980s, having multiple hits including his signature song " Ne ...
making a comeback and the world's weather conditions being altered in favor of raining chocolate.Steele, Jason (2009). Commentary for ''YouTube Live "Charlie the Unicorn" Video'', in ''The FilmCow Master Collection: 200 Years of Excellence'' VD Kunaki. The short sequence was promoted with a forty-three-second video depicting Charlie and the two unicorns attempting to defuse a bomb before being attacked by a large group of seagulls; the short had no connection whatsoever to the video it was promoting other than advertising purposes.Steele, Jason (2009). Commentary for ''YouTube Live "Charlie the Unicorn Promo"'', in ''The FilmCow Master Collection: 200 Years of Excellence'' VD Kunaki. The video "Charlie the Unicorn at Playlist Live" was released on March 28, 2013 to promote the Playlist Live conference; the video involved the three unicorns meeting YouTube celebrities at Playlist Live. On March 1, 2009, creator Jason Steele released a video to accompany Hot Topic's ''Charlie the Unicorn'' merchandising line titled ''Charlie the Unicorn and the Tomb of Horrors''. The video follows Charlie and the two unicorns scaling an ancient chamber inhabited by "The Weasel", a
shamanist Shamanism is a religious practice that involves a practitioner (shaman) interacting with what they believe to be a spirit world through altered states of consciousness, such as trance. The goal of this is usually to direct spirits or spiri ...
weasel Weasels are mammals of the genus ''Mustela'' of the family Mustelidae. The genus ''Mustela'' includes the least weasels, polecats, stoats, ferrets and European mink. Members of this genus are small, active predators, with long and slender bodi ...
who has attempted to call upon forces of evil that laid waste to the world ten thousand years prior. Steele also produced a four-short parody series titled ''Charlie ''. Steele says it is based around "what the ''Charlie the Unicorn'' series would be like if it was written by random internet people." Another parody, ''Charlie the Yannicorn'' was made in 2013. That same year, during the ''Detective Heart of America: The Final Freedom''
Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
, another parody ''Charlie the Unitective Heart of America'' was released, featuring Heart of America as Charlie. Although not released on FilmCow's main channel, it can be found on a playlist. Multiple livestreams featuring Charlie communicating with viewers were conducted on the FilmCow YouTube channel, as part of a promotion for the series' ''Grand Finale'' Kickstarter in 2016. However, only "Charlie the Unicorn's LIVE Oscars Spectacular!" — a stream which ran at the same time as the
88th Academy Awards The 88th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2015 and took place on February 28, 2016, at the Dolby Theatre in Hollywood, Los Angeles, 5:30 p.m. PST. Du ...
— has been made publicly available (though unlisted) since the original streams were conducted.


Merchandise

Merchandising lines produced by a partnership consisting of FilmCow and retailer
CafePress CafePress, Inc. is an American online retailer of stock and user- customized on-demand products. The company was founded in San Mateo, California, but is now headquartered in Louisville, Kentucky along with its production facility. In 2001, Cafe ...
as well as
Hot Topic Hot Topic, Inc. (stylized as HOT TOPIC) is an American retail chain specializing in counterculture-related clothing and accessories, as well as licensed music. The stores are aimed towards an audience interested in rock music and video gaming, ...
have been launched in response to the video's popularity. The merchandise features various quotes from the video's characters, and is sold in several forms including
t-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are generall ...
s,
pins A pin is a device used for fastening objects or material together. Pin or PIN may also refer to: Computers and technology * Personal identification number (PIN), to access a secured system ** PIN pad, a PIN entry device * PIN, a former Dutch de ...
, coffee
mug A mug is a type of cup typically used for drinking hot drinks, such as coffee, hot chocolate, or tea. Mugs usually have handles and hold a larger amount of fluid than other types of cup. Typically, a mug holds approximately of liquid. A mug i ...
s, and bandannas. A game titled ''Charlie the Unicorn Dating Simulator'' and a storybook titled ''Charlie the Unicorn: Lost in Dreamspace'' were released by Steele in 2016. According to Steele, the storybook is "an illustrated side-adventure that takes place a little while after the end of ''Charlie the Unicorn 2''."


In other media

The cast of ''Charlie the Unicorn'' also appeared on May 23, 2008, in the
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
for
Weezer Weezer is an American rock band formed in Los Angeles, California, in 1992. Since 2001, the band has consisted of Rivers Cuomo (vocals, guitar, keyboards), Patrick Wilson (drums, backing vocals), Scott Shriner (bass guitar, keyboards, backing ...
's single "
Pork and Beans Pork and beans is a culinary dish that uses pork and beans as its main ingredients. Numerous variations exist, usually with a more specific name, such as Fabada Asturiana, Olla podrida, or American canned pork and beans. American canned pork an ...
". The music video was directed by Mathew Cullen of the video production company Motion Theory and features many Internet phenomena, including Charlie and the blue and pink unicorns. The character of Charlie first appears in a sequence parodying the ''G.I. Joe'' public service announcements starring animated versions of the band as children, where the character
Gung-Ho ''Gung ho'' () is an English term, with the current meaning of "overly enthusiastic or energetic". It originated during the Second Sino-Japanese War (1937–1945) from a Chinese term, ( zh, hp=gōnghé, l=to work together), short for Chines ...
of the G.I. Joe franchise appears as their mentor and has a tattoo of Charlie on his chest. All three unicorns appear at the end alongside the band and various other Internet memes.


References


External links

*
Charlie the Unicorn
' on
Newgrounds Newgrounds is an entertainment website and company founded by Tom Fulp in 1995. It hosts user-generated content such as games, films, audio, and artwork. Fulp produces in-house content at the headquarters and offices in Glenside, Pennsylvania. I ...
*
Charlie the Unicorn
' on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most vis ...
*
FilmCow homepage
{{DEFAULTSORT:Charlie The Unicorn 2005 films 2005 computer-animated films 2005 short films 2000s animated short films Films about unicorns Viral videos 2006 YouTube videos 2008 YouTube videos Flash animated films 2000s English-language films Films released on YouTube