Ceres Fruit Juices Pty Ltd, trading as The Ceres Beverage Company, is a beverage company based in

Paarl Paarl (; Afrikaans: ; derived from ''Parel'', meaning "pearl" in Dutch) is a town with 112,045 inhabitants in the Western Cape province of South Africa. It is the third-oldest city and European settlement in the Republic of South Africa (after ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...

. It produces fruit juice and other fruit based products and is a subsidiary of

Pioneer Foods Pioneer Foods is a South African packaged goods company and in March 2020 became a subsidiary of PepsiCo. It operates in South Africa as well as two other African countries and exports a number of its brands globally. The company's core busin ...

. Ceres advertises their products being made from 100% fruit juice without

preservatives A preservative is a substance or a chemical that is added to products such as food products, beverages, pharmaceutical drugs, paints, biological samples, cosmetics, wood, and many other products to prevent decomposition by microbial growth or by ...

. They are manufactured using

aseptic processing Aseptic processing is a processing technique wherein commercially thermally sterilized liquid products (typically food or pharmaceutical) are packaged into previously sterilized containers under sterile conditions to produce shelf-stable products ...

. The products are widely sold in

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

and imported to over 80 countries in areas including North America,

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

, and

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

. The

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

is one of their largest markets . The company is named after the town of

Ceres Ceres most commonly refers to: * Ceres (dwarf planet), the largest asteroid * Ceres (mythology), the Roman goddess of agriculture Ceres may also refer to: Places Brazil * Ceres, Goiás, Brazil * Ceres Microregion, in north-central Goiás ...

in the

Western Cape The Western Cape is a province of South Africa, situated on the south-western coast of the country. It is the fourth largest of the nine provinces with an area of , and the third most populous, with an estimated 7 million inhabitants in 2020 ...

, South Africa where it was founded in 1986 by local fruit farmers/ The Ceres valley is an important fruit growing region in southern Africa, particularly for apples, pears and

stone fruit In botany, a drupe (or stone fruit) is an indehiscent fruit in which an outer fleshy part ( exocarp, or skin, and mesocarp, or flesh) surrounds a single shell (the ''pit'', ''stone'', or ''pyrena'') of hardened endocarp with a seed (''kernel' ...

s. Ceres became a wholly owned subsidiary of the Bellville-based Pioneer Foods in 2004.

Products

Ceres products sold under the Ceres brand name include: *Ceres 100% Juice (22 flavors available in various carton sizes) *Ceres Junior Juice (5 flavors with added vitamins, aimed at children) *Ceres Sparkling (3 flavors available in cans and glass bottles of various sizes) *Ceres Delight (5 flavors in cartons available for export only) *Ceres Fruit Tea (3 flavors of still iced fruit tea blended with 20% fruit juice available for export only) *Ceres Spring Water (still and sparkling water in a variety of

plastic bottle A plastic bottle is a bottle constructed from high-density or low density plastic. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo, milk, and ink. The size ranges from v ...

sizes) *Ceres Squash Concentrate (4 flavors in plastic bottles) *Ceres Nectar Concentrate (5 flavors in plastic bottles)

References

External links

Company Website

Ceres juice products cited for misleading labeling

Fruit juice distributor corrects misleading labeling
Juice Drink companies of South Africa Economy of the Western Cape Food and drink companies established in 1986 1986 establishments in South Africa Juice brands {{drink-stub