Cereal Partners Worldwide S.A. is a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

between

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

and

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

, established in 1991 to produce

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...

s. The company is headquartered in

Lausanne , neighboring_municipalities= Bottens, Bretigny-sur-Morrens, Chavannes-près-Renens, Cheseaux-sur-Lausanne, Crissier, Cugy, Écublens, Épalinges, Évian-les-Bains (FR-74), Froideville, Jouxtens-Mézery, Le Mont-sur-Lausanne, Lugrin (FR-74), ...

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

, and markets cereals in more than 130 countries (except for the

U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

, where General Mills markets the cereals directly). The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and

Shreddies Shreddies are a breakfast cereal first produced in Canada in 1939 by Nabisco. The ''Shreddies'' brand is held by Post Consumer Brands in Canada and elsewhere, and Nestlé in Ireland and the United Kingdom. Manufacture In Canada, production be ...

, were once made by

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's ...

. In Australia and New Zealand, some of CPW's products are sold under the

Uncle Tobys Uncle Tobys is an Australian food manufacturing company which specialises in breakfast oat products. Since its foundation in 1861, the company has expanded its product range across the cereal and ready-to-eat snack market. Uncle Tobys is currentl ...

brand. They have an annual turnover of about two billion US dollars, and a workforce of about 4,000 employees. The company is headquartered in Lausanne.

Products

Breakfast cereals produced by Cereal Partners include: *

Cheerios Cheerios is a brand of cereal manufactured by General Mills in the United States, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the ...

** Honey Cheerios *

Chocapic Chocapic (also known as Koko Krunch in Asia and most of the Middle East) is a chocolate-flavored whole-grain breakfast cereal distributed by Nestlé in most of Europe, Asia, the Middle-East and Latin America. The cereal was introduced in 1984. I ...

Cookie Crisp Cookie Crisp is a breakfast cereal that is manufactured to look like chocolate chip cookies. It is produced by General Mills in the United States and Cereal Partners Worldwide, Cereal Partners in other countries. Introduced in 1977, it was origina ...

* Curiously Cinnamon * Fitness *

Golden Nuggets Golden Nuggets are a breakfast cereal sold in the UK and Ireland by Cereal Partners (under the Nestlé brand). It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls. It has a sweet, slightly honey-like ...

* Lion Cereal *

Nesquik Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as ''Nesquik''. Since 1 ...

** Frosted Shreddies ** Coco Shreddies * Shredded Wheat ** Shredded Wheat Bitesize

References

External links

Cereal Partners UK

1991 establishments in Switzerland Breakfast cereal companies Food and drink companies of Switzerland General Mills Nestlé Swiss brands Joint ventures Companies based in Lausanne {{food-product-stub