Centraal Beheer is an

insurance company Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to hedge ...

located in

Apeldoorn Apeldoorn (; Dutch Low Saxon: ) is a municipality and city in the province of Gelderland in the centre of the Netherlands. It is located about 60 km east of Utrecht, 60 km west of Enschede, 25 km north of Arnhem and 35 km south of Zwolle. Th ...

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

. It became part of Achmea in 2001. Centraal Beheer is usually referred to as "Apeldoorn". Its offices are known for its architecture by

Herman Hertzberger Herman Hertzberger (born 6 July 1932) is a Dutch architect, and a professor emeritus of the Delft University of Technology. In 2012 he received the Royal Gold Medal of the Royal Institute of British Architects. Biography Herman Hertzberger was ...

. The company is noted for its external relations, in particular with startups. Centraal Beheer's advertising slogan is ''Even Apeldoorn bellen'' (''Just call Apeldoorn''), in use since 1985. Many of its TV commercials feature people causing big problems, played for comical effect, which culminate in the slogan. A few of these commercials have won the Dutch Gouden Loeki award for ''Best Commercial'', in 2001, 2004 and 2006. In 2011 ''Even Apeldoorn bellen'' was declared the "most classic advertising slogan of all time" in the Netherlands by visitors of the Dutch exhibition ReclameKlassiekers.

References

External links

Homepage Centraal Beheer
Financial services companies established in 1909 Insurance companies of the Netherlands {{insurance-company-stub